Alaska Airlines
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A Visit to the Memorial for Alaska 261
Oxnard (in California) is not a household name, but it is a spot I visited as a kid growing up in the…
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Atmos Rewards Pushes the Burden of Elite Status Further on to the Alaska and Hawaiian Customer
Alaska and Hawaiian officially rolled out their new combined loyalty program yesterday called Atmos Rewards. In short, the program largely stays similar…
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Cranky on the Web: Cheap Seats Disappearing, Blocking Middles, Alaska’s Strategy
Why Cheap Airline Seats Are Getting Harder to Find – The Wall Street Journal (Subscription required)The numbers suggest that fares are starting…
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Alaska Flexes Its Heartland Muscles
Northwest Airlines was an absolutely ruthless competitor, and I mean that in the best way. With its hubs in Detroit and Minneapolis/St…
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Alaska’s New Paint Job, London Service Point Toward Premium
Alaska continues its metamorphosis into a premium global carrier today by announcing a couple of new routes as well as a new…
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Flying the Friendly Seas on Kenmore (Trip Report)
I’ve already told you about my big, fancy jet flights on Alaska, but if you need a runway, you aren’t doing real…
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A Taste of Elite Status on Alaska (Trip Report)
With my daughter at camp for two weeks and my son on an adventure with my parents, my wife and I had…
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Earning Back the Cost of Alaska’s Premium Class (Trip Report)
The day I was flying up to San Francisco, Alaska had a total of 108 flights solely-within California on 15 distinct routes.…
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More Than Just the CEO’s Mom: Why Rome Isn’t Crazy for Alaska’s First European Flight
When Alaska announced that its first European route would be from Seattle to Rome/FCO next summer, there was some head-scratching all around.…
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Stunning Scenery Flying Alaska To Santa Rosa… But Also Delays (Trip Report)
Every year, I try to gather with a group of friends from grad school. We usually do it in Vegas, but I…
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With the New Terminal Opening in San Diego, Alaska and Southwest Prepare for Battle
You know that I love watching the drama between United and American in Chicago, but get ready for a new favorite battle:…
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A Bumpy Start to My Alaska Elite Status Journey (Trip Report)
I received an invite to a United event at SFO, and my curiosity was piqued. It was advertised this way: “Join CEO…