American and Alaska Start Behaving More Like Competitors as Partner Ties Loosen

American and Alaska Start Behaving More Like Competitors as Partner Ties Loosen

Remember how concerned the Department of Justice (DOJ) was about the American partnership reducing competition if Alaska and Virgin America were allowed to merge? Well, that was wrong. The merger has only helped to stoke competitive fires, and in recognition of that, American and Alaska are scaling back their …

3 Links I Love: Alaska’s New Secondary Seattle Airport, Terry Maxon on the Airlines, Qantas 72 Humanized

3 Links I Love: Alaska’s New Secondary Seattle Airport, Terry Maxon on the Airlines, Qantas 72 Humanized

This week’s featured link:
New flying out of Paine Field will ease commuting pain for manyAlaska Airlines Blog
Alaska has been trying to replicate its successful Pacific Northwest strategy down in California, but now it’s bringing something it learned in California back north. In California, Alaska has learned …

Alaska Sticks With Its Own Brand But Learns a Little From Virgin America Before Killing It

Alaska Sticks With Its Own Brand But Learns a Little From Virgin America Before Killing It

The long-awaited branding decision has been made, and as expected, Alaska will be retiring the Virgin America brand in the next couple of years. I had the chance to speak with Alaska’s Chief Commercial Officer and EVP Andrew Harrison as well as VP of Marketing Sangita Woerner yesterday about the …

If You Thought the Alaska/Virgin America Merger Was Anti-Competitive, Take a Look at San Francisco

If You Thought the Alaska/Virgin America Merger Was Anti-Competitive, Take a Look at San Francisco

I can’t recall anyone outside of the federal government thinking that the Alaska/Virgin America merger was in any way anti-competitive, but all you need to do is look at the new routes being rolled out to see proof that it’s the opposite. Last week, Alaska announced its next round of

In the Great 2017 Mexico City Slot Giveaway, Alaska, JetBlue, Southwest, and Volaris are the Victors

In the Great 2017 Mexico City Slot Giveaway, Alaska, JetBlue, Southwest, and Volaris are the Victors

After the US and Mexico agreed to an open skies agreement for travel between the two countries, Delta and Aeromexico wasted no time filing for an immunized joint venture that would allow them to share revenues. This shouldn’t surprise anyone since Delta owns a sizeable stake in the airline and …

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