American and Alaska Start Behaving More Like Competitors as Partner Ties Loosen

American and Alaska Start Behaving More Like Competitors as Partner Ties Loosen

Remember how concerned the Department of Justice (DOJ) was about the American partnership reducing competition if Alaska and Virgin America were allowed to merge? Well, that was wrong. The merger has only helped to stoke competitive fires, and in recognition of that, American and Alaska are scaling back their …

3 Links I Love: Alaska’s New Secondary Seattle Airport, Terry Maxon on the Airlines, Qantas 72 Humanized

3 Links I Love: Alaska’s New Secondary Seattle Airport, Terry Maxon on the Airlines, Qantas 72 Humanized

This week’s featured link:
New flying out of Paine Field will ease commuting pain for manyAlaska Airlines Blog
Alaska has been trying to replicate its successful Pacific Northwest strategy down in California, but now it’s bringing something it learned in California back north. In California, Alaska has learned …

Alaska Sticks With Its Own Brand But Learns a Little From Virgin America Before Killing It

Alaska Sticks With Its Own Brand But Learns a Little From Virgin America Before Killing It

The long-awaited branding decision has been made, and as expected, Alaska will be retiring the Virgin America brand in the next couple of years. I had the chance to speak with Alaska’s Chief Commercial Officer and EVP Andrew Harrison as well as VP of Marketing Sangita Woerner yesterday about the …

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