Alaska Sticks With Its Own Brand But Learns a Little From Virgin America Before Killing It

Alaska Sticks With Its Own Brand But Learns a Little From Virgin America Before Killing It

The long-awaited branding decision has been made, and as expected, Alaska will be retiring the Virgin America brand in the next couple of years. I had the chance to speak with Alaska’s Chief Commercial Officer and EVP Andrew Harrison as well as VP of Marketing Sangita Woerner yesterday about the …

American and US Airways are Doing Their Reservation System Migration Differently and It’s Paying Off

American and US Airways are Doing Their Reservation System Migration Differently and It’s Paying Off

When it comes to airline mergers, there is no bigger single milestone from a traveler’s perspective than the migration to a single reservation system. After that point, all reservations are in the same place and under the same airline code. It’s really when the other entity stops existing from a …

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