Southern Airways Express Buys Mokulele, Forming the Largest US Commuter Carrier

Southern Airways Express Buys Mokulele, Forming the Largest US Commuter Carrier

Though it may not fit your definition of a blockbuster merger, the announcement that will be coming out in just a few minutes that Southern Airways Express is buying Mokulele (but keeping separate brands) is actually a pretty interesting one. On the surface, this might leave you scratching your head. … Read the post

Alaska Sticks With Its Own Brand But Learns a Little From Virgin America Before Killing It

Alaska Sticks With Its Own Brand But Learns a Little From Virgin America Before Killing It

The long-awaited branding decision has been made, and as expected, Alaska will be retiring the Virgin America brand in the next couple of years. I had the chance to speak with Alaska’s Chief Commercial Officer and EVP Andrew Harrison as well as VP of Marketing Sangita Woerner yesterday about the … Read the post

Alaska and Virgin America Officially Begin Trying to Prove that “Different Works”

Alaska and Virgin America Officially Begin Trying to Prove that “Different Works”

For months now, Alaska has been preparing to acquire Virgin America, and yesterday it became official. Alaska now owns the airline, but the two are far from becoming one. The hard work to make that happens starts now. In the meantime, Alaska has shifted marketing direction in exactly how … Read the post

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