Who the F*&@ Is

We all know about the big airlines, but what about the little guys? When smaller carriers get started, I like to write them up under this section.

The name of this section isn't pejorative. It's just an eye-catching way to shine a light on some of the good (and some of the bad) ideas under development.

Who the F*&@ is Ernest?

Someone first mentioned the Italian airline Ernest to me many months ago, and my initial response was… say what? I sat on this, expecting the airline to just quietly disappear. But nay. It has grown, and it’s a fascinating little operator. That is why this is a welcome addition to …

Who the F*&@ is AURA?

Those of you who saw that I accidentally published my jumbled notes on AURA last week already knew this topic was coming. AURA, an airline you’ve probably never heard of, is under development and is hoping to start flying next year. This is not an ordinary airline effort. In …

Who the F*&@ is Primera?

It’s been awhile since I did one of these posts, but the time has come to take a look at Primera, an airline you may be surprised I’ve ignored for this long. After all, Primera had aggressive plans to use narrowbodies to fly between the US and Europe this summer. …

Who the F*&@ is Tailwind?

It’s time for another installment in our occasional series exploring new airlines you’ve likely never heard of. This time, let’s shine the spotlight on Tailwind, an airline with big plans for the Big Apple. Right now, however, it’s starting out very small.

If you live in New York, you …

Who the F*&@ is RISE?

While the chance of an airline starting from scratch to challenge the big four US airlines globally is tiny, it’s no surprise to see airlines trying to find niches with alternative models. Surf Air has been doing that in California for some time, and now we have RISE doing something …

Who the F*&@ is OneJet?

It’s been awhile since I’ve written one of these posts, because there really haven’t been many new entrants worth profiling. OneJet, however, caught my eye when it came on the scene earlier this year. This is a very different kind of airline than we’re used to seeing. Will …

What the F*&@ is an Auxiliary Power Unit?

If you ask someone at Honeywell how many engines are on any aircraft, you might quickly decide they’re all pretty stupid over there. Time after time during my visit to their operation in Phoenix recently [Disclosure: Honeywell paid for my trip to their media day], I had people tell me …

Who the F*&@ is Florida Express Jet?

Remember the good old days when all kinds of crazy people with money to burn started up airlines for just for the fun of it? Most of them failed miserably, but over the last few years, we’ve seen very few even try. Maybe it’s the sky-high cost of fuel. Or …

Who the F*&@ is Lion Air?

You may have heard the name Lion Air before, but chances are you’ve never flown the airline, a low cost carrier based in Jakarta, Indonesia. Lion has been known for a few things over its decade-long history; some good and some bad. The bad? Naturally, it’s safety-related. And the good? …

Who the F*&@ is NewFrontier Airlines?

If you haven’t seen this, get ready for a treat. Air Gumbo may not have worked out (yet…), but now we have a new plan from those crazy Cajuns down in New Orleans. Ready for it? They’re giving a bunch of tax breaks in order to get an investment group …

Who the F*&@ is PEOPLExpress?

Gather ’round, kids, because it’s story time. Today, I’ll tell the story of a once bright star that burnt out quickly. But not everyone believed it burnt out – some thought that it secretly retained its glow, just waiting to be reborn. Now, 25 years later, it’s happening, well, sort …

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