July Premium Traffic Shows Gains – BNET
It’s premium traffic monitor time again, and traffic is still in the tank. But it’s not quite as bad, so that’s good.
Delta’s SkyClub Promotion Slightly Misses the Mark – BNET
Delta offered club access to some elite members for a day. Good idea, not great execution.
Guest Posts From My Favourite Bloggers : Brett Snyder – The Cranky Flier – Flying with Fish blog
I wrote a guest post for Fish about the recently announced V Australia/Emirates codeshare.
US Airways and Delta Raise More Money – BNET
Airlines are raising money left and right these days. Might as well do it while they can.
United Goes Back Into Mini-Expansion Mode Domestically – BNET
Don’t look now, but United has started adding new flights and new cities once again. That’s always encouraging, though I do wonder about some of these.
Virgin America’s Improved Second Quarter Performance Details – BNET
Now that the government data is out, we can take a look at Virgin America’s performance in greater detail. Not too bad, but there’s still work to do.
CF: Regarding UA’s mini expansion with the CRJ, I’d be curious to see how the contract is set up. I assume most of those routes will be flown by SkyWest. I know there was talk about more risk based flying using the jets as opposed to the more common CPA/FPD setup. Could it be that UA’s exposure on this is light, and that OO had some CRJ-200s sitting around and needed something to do with them?
UT Flyer wrote:
It definitely could be the case. I actually don’t know the answer, but it wouldn’t surprise me if that were the case.
How do the VX ex-SEA routes look? Still their weakest station (outside of SNA)?
eponymous coward wrote:
In terms of load factor, LAX to Seattle has actually picked up:
April – 82.03%
May – 86.14%
June – 89.49%
As has SFO to Seattle:
April – 77.84%
May – 81.52%
June – 86.22%
The ones that stick out as the lowest loads right now are obviously Orange County as well as LAX and Vegas to SFO.
I don’t get the targeted elite Club open houses. Elites travel “a lot” by definition. Either a club membership is beneficial to them or it’s not. Most layovers are short, with barely enough time to check in and grab a drink. When I was a Platinum with Northwest, I got more use out of the clubs on the originating end of a trip — it was quite nice to check in early, get some work done/read/relax, and grab a beverage and snacks. (I loved the bagels on AM flights.)
But if you’re an elite and you aren’t a member of the club, there must be a reason. For some, it’s because they don’t need it but for others they may not realize what they’re missing. I think that offering a free trial is a great way to get someone in the door and encourage them to purchase.