Southwest
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With the New Terminal Opening in San Diego, Alaska and Southwest Prepare for Battle
You know that I love watching the drama between United and American in Chicago, but get ready for a new favorite battle:…
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I’m Watching Chicago as Airlines Think About Cutting Capacity
It’s clear that we in the US have entered a self-inflicted economic downturn. While there is plenty that is not clear regarding…
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With Southwest’s Big Change, It’s Time to Rethink the Network
Thanks to Southwest’s elimination of its differentiators, both United CEO Scott Kirby and Delta President Glen Hauenstein said last week that in…
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Cranky on the Web: So Much Southwest + Demand is Dropping + CNA Wrap Video
What Happened to Southwest Airlines? A Deep Dive Into Its Decline – Fodor’s TravelFormer Southwest employee Scott Laird did his own deep…
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The Day Southwest Died
When we look back in the distant future, I think we’ll remember today as the day that Southwest died. No, it is…
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An Ominous Sign for Southwest’s Future as The Airline Lays People Off for the First Time
Southwest does did not lay people off. In the nearly 54 years since the airline started flying, it never has laid anyone…
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Southwest Redeyes are About More Than Just Utilization
After more than 50 years without scheduling a single redeye flight, Southwest has finally made the move. The initial batch of redeyes…
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Elliott and Southwest Declare a Truce… For Now
Southwest announced its third quarter earnings this week, and the results were not bad. (It’s easy to look good when you announce…
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I Don’t Understand This Plan, but Elliott’s Showdown with Southwest’s Board Now Has a Date
Any time something happens in this airline industry we love, there’s a good chance I have an opinion on it. And to…
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Southwest is Reducing Turn Times: Don’t Panic (Yet)
Of all the things that Southwest announced in its turnaround plan, the changes in seating were obviously the most buzzy. But I’ve…
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A Detailed Look at Southwest’s Assigned and Extra Legroom Seating Plan
I talked yesterday about Southwest’s broader plan coming out of its investor day, but today I want to talk about the most…
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It’s Time for Southwest’s $4 Billion Plan to Sink or Swim
Southwest revealed the full details of its plan — called Southwest. Even Better. — to fix itself at investor day last week.…