Southwest
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A Detailed Look at Southwest’s Assigned and Extra Legroom Seating Plan
I talked yesterday about Southwest’s broader plan coming out of its investor day, but today I want to talk about the most…
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It’s Time for Southwest’s $4 Billion Plan to Sink or Swim
Southwest revealed the full details of its plan — called Southwest. Even Better. — to fix itself at investor day last week.…
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Cranky on the Web: Alaska/Hawaiian Getting Together, Southwest’s Struggles
With Alaska’s acquisition complete, Hawaiian Airlines’ outlook brightens – Travel WeeklyThis one was actually from last week, but it’s another look at…
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Southwest Tries to End Elliott Threat By Sacrificing Gary Kelly
Southwest hasn’t broken under the weight of its activist investor, Elliott, but it has now bent. It appears that the airline is…
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How Southwest’s Extra Legroom and Assigned Seating Might Work
Southwest was a news machine last week. After posting a bad quarter with an even worse outlook, it announced redeyes and most…
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Delta Seems to Have Learned Nothing From Southwest’s 2022 Meltdown
On July 19, the world learned the name CrowdStrike. That day, the company had uploaded a corrupted update to its clients’ computers…
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Southwest’s First Redeyes Arrive on Valentine’s Day
It’s been talked about for eons, and now, it is actually happening. Southwest is going to start its first redeyes on February…
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Delta and Southwest Underwhelm on a Quick Bay Area Trip (Trip Report)
My wife and I had to do a quick trip up to San Francisco for a Saturday night event. Fares were high,…
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Southwest’s Complicated RM Switch Sinks Revenue At the Worst Possible Time
Just imagine this. You’re running Southwest Airlines, trying hard to fight off Elliott Investment Management’s desire to fire you and your board…
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Elliott’s Preliminary Thoughts on Fixing Southwest Could Devastate the Airline
On The Air Show this week, Brian, Jon, and I dug deeper with a focus on how Southwest got to this point…
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Saying Goodbye to Oakland Baseball (Trip Report)
There are few things better than spending a nice summer day watching major league baseball, but for the people of Oakland, that…
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Elliott Doesn’t Know How to Fix Southwest, Nor Does it Likely Care
The news that activist investor Elliott has taken a greater than 10 percent stake in Southwest Airlines has been the talk of…