Spirit’s Marketing Boss Talks About Big Moves In Chicago and Vegas (Across the Aisle Interview, Part I)

Spirit’s Marketing Boss Talks About Big Moves In Chicago and Vegas (Across the Aisle Interview, Part I)

I know that a lot of people love to hate Spirit, but I’m not one of those people. That airline has made its model very clear. You’ll get a very low base fare but just about everything else will cost extra, including carry-on bags that don’t fit under your seat. …

Horizon Air’s President on The Disappearance of the Brand (Across the Aisle Interview)

Horizon Air’s President on The Disappearance of the Brand (Across the Aisle Interview)

For those who hadn’t heard, Alaska Air Group’s wholly-owned regional subsidiary Horizon Air will be losing its brand some 25 years after Alaska first bought the airline. Instead, Horizon flights will all be marketed under the Alaska name. I spoke with Horizon’s president and Alaska Air Group veteran Glenn Johnson …

David Neeleman on Azul’s Decision to Use Embraers and ATR Turboprops (Across the Aisle, Part 2)

David Neeleman on Azul’s Decision to Use Embraers and ATR Turboprops (Across the Aisle, Part 2)

Welcome back for part two of my talk with David Neeleman, founder of JetBlue and now current founder and CEO of Azul in Brazil. Yesterday in part one, we talked about starting up an airline in fast-growing Brazil, and some of the challenges involved. Today the focus is on …

JetBlue CEO On American, Open Architecture, and Yes, Snack Boxes (Across the Aisle, Part 2)

JetBlue CEO On American, Open Architecture, and Yes, Snack Boxes (Across the Aisle, Part 2)

And now we’re back with Part 2 of my across the aisle interview with JetBlue CEO Dave Barger. Today’s focus is on the airline’s “open architecture” which has pushed them toward the Alaska Airlines of the east – willing to partner with anyone and everyone if it’s beneficial to the …

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