After I wrote my thoughts about Southwest’s new Transfarency campaign, I received a note from Beth Harbin, Southwest’s Senior Director of Communications. Since I hadn’t been at media day to hear the presentation, she wanted to connect me with Chief Marketing Officer Kevin Krone so he could better explain … Read the post
Hopefully you’ve enjoyed reading my Across the Aisle interviews from the Boyd Conference earlier this month (Virgin America and Air Canada). We’re now down to the final one. I had the chance to speak with Tadashi Matsushita, Vice President of Strategic Planning, The Americas for ANA about his … Read the post
When I was at the Boyd conference in Vegas a couple weeks ago, I had the chance to sit down with several airline execs. You already heard from Virgin America CEO David Cush on his grand plan to expand regulation. Now let’s move north of the border with Air … Read the post
In part 1 of my discussion with Azul’s David Neeleman, I had him focus on why this was going to work when the odds seemed stacked against the airline. In this part, we dive into the airline’s product, partnering, and aircraft decisions.
The A330s … Read the post
Today, US Airways and TAM both officially join oneworld, making that alliance significantly bigger. I had the chance to talk to Kurt Stache, American’s Senior Vice President of International Strategic Alliances about the switch. But the most interesting part of the discussion was when I poked into other topics, including … Read the post
Last week, I had the chance to speak with Frontier’s Senior Vice President – Commercial, Daniel Shurz. Daniel and I had a long talk about the future of the airline… and the industry, as we wait to see if Indigo is able to finalize the purchase of the carrier.
Yesterday, I posted the first half of my interview with current US Airways CEO Doug Parker. We talked most about employee communication, but today, I post the second half which is more about the customer experience, and what we might expect from the new American Airlines when he takes … Read the post
Last week, I had the chance to interview current US Airways CEO Doug Parker. As we all know, he’ll be running the new American Airlines when the merger closes at some point in the third quarter of this year. It ended up being a good 20 minute conversation, so I … Read the post
Yesterday was what is likely to be the last US Airways media day. Next year, the merger with American will be done, and we’ll all be heading to Dallas/Ft Worth for the first American media day. Since the merger has yet to close, there wasn’t a ton of news to … Read the post
Recently, little Island Air of Hawai’i decided that it was time to rebrand. The new logo and marketing effort was meant to support the airline in a new direction, mostly visibly in the form of new ATR aircraft. In general, I think airlines are way too quick to just rebrand … Read the post