Southwest Prepares for Battle in California With Fare Cuts (Analysis – Part 1)

Southwest Prepares for Battle in California With Fare Cuts (Analysis – Part 1)

Ever since I attended the Boyd conference way back in August, I’ve been meaning to look at Southwest’s intra-California strategy in more detail.  Facing new competition from the combined Alaska/Virgin America, Southwest has really ramped up the rhetoric about California, and it has made some changes to the way it …

What Does Indigo See In WOW Air?

What Does Indigo See In WOW Air?

It has been quite the rollercoaster ride for Iceland’s WOW Air in the last couple of weeks.  After seeing its acquisition by Icelandair fall through, it seemed like WOW might be heading toward the graveyard.  Yet just as things looked their bleakest, a white knight — Indigo Partners — arrived …

American Gets Competitive With Flat Beds in the Crowded Los Angeles to Boston Market

American Gets Competitive With Flat Beds in the Crowded Los Angeles to Boston Market

The news came as a surprise to me.  After many years of saying that it just didn’t have enough premium-configured A321T aircraft to fly beyond the traditional transcon routes of New York/JFK to both LA and San Francisco… American apparently found aircraft time.  Beginning April 2, you can expect to …

Preview: Southwest Finishes Terminal Renovations at LAX… But There’s More Construction to Come

Preview: Southwest Finishes Terminal Renovations at LAX… But There’s More Construction to Come

Southwest travelers who fly to, from, or through Los Angeles International Airport (LAX) have been waiting for this day for years.  The airline’s renovations in Terminal 1 are officially done later this week.  The airline took me around on a tour a couple weeks ago not only to give me …

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