When it was announced that Singapore Airlines’s regional carrier SilkAir would be merged into Singapore Airlines itself, I was bullish on the move. Sure, I was concerned that Singapore was pushing SilkAir too far upmarket to prepare for the merger, but consolidating under a single premium brand made sense. As … Read the post
There was a time that it seemed like Singapore Airlines thought the more brands it had, the better off it would be. But after amassing quite the collection, the airline is finally starting to rationalize things down to a more sensible level. The latest move, getting rid of the SilkAir … Read the post
After SilkAir’s delivery ceremony for the airline’s first new 737-800 and the dinner at the Museum of Flight that evening, you’d think I’d be all geeked-out. You’d be wrong. I was extremely excited for what happened the following day, a tour of Boeing’s 737 factory in Renton.
There’s a good chance you’ve never heard of SilkAir, but you most likely know its parent company, Singapore Airlines. SilkAir has effectively grown into the role of Singapore’s regional carrier, but it’s a much more complex relationship than that, and it’s different from pretty much anything we have in the … Read the post