When Social Media Attacks

When Social Media Attacks

Anyone else get the feeling that there comes a point when social media can be a bad thing? Oh sure, it has incredible power, but that’s both good and bad. On the good side, it enables mass communication on levels never seen before in real-time. Many have tied social media …

Spirit’s Marketing Boss Talks About Big Moves In Chicago and Vegas (Across the Aisle Interview, Part I)

Spirit’s Marketing Boss Talks About Big Moves In Chicago and Vegas (Across the Aisle Interview, Part I)

I know that a lot of people love to hate Spirit, but I’m not one of those people. That airline has made its model very clear. You’ll get a very low base fare but just about everything else will cost extra, including carry-on bags that don’t fit under your seat. …

Who Cares About the Paris Air Show?

Who Cares About the Paris Air Show?

When you think of air shows, you probably think of a warm summer day, some cool flying demonstrations to show off military might, and a few static displays of airplanes to walk through. That’s the core of any air show, but for the premier airshows in the world, that’s more …

Southwest’s First Scheduling Moves at AirTran Give Us Insight Into the Merger Plans

Southwest’s First Scheduling Moves at AirTran Give Us Insight Into the Merger Plans

Earlier this week, Southwest publicly announced its first schedule changes for its new AirTran on Southwest SteroidsAirTran subsidiary. The changes, though small, give us a lot of insight into how Southwest is thinking about its AirTran purchase. It’s actually kind of exciting.

When Southwest purchased AirTran, it had to make two quick moves. …

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