3 Links I Love: Mitsubishi Targets the US, A Successful A380, Iceland’s Wow Pain

3 Links I Love: Mitsubishi Targets the US, A Successful A380, Iceland’s Wow Pain

This week’s featured link:

Mitsubishi to turn MRJ into cheaper, smaller ‘Space Jet’Nikkei Asian Review
It is going to be really interesting to watch what happens in the regional jet space in the US. Bombardier has basically given up while Embraer has focused its development efforts on the … Read the post

Airlines We Lost 2018

Airlines We Lost 2018

As we wind toward the end of the year, it is time to take a look back on what we’ve lost in 2018. Dozens of airlines failed this year, and that’s not a surprise. Not all of them were beloved, but they should still be honored for giving it their … Read the post

Virgin America Has One More Day Before it Disappears and Alaska Is Prepared

Virgin America Has One More Day Before it Disappears and Alaska Is Prepared

Virgin America’s time is almost up. After the last flight goes tomorrow night, April 24, the airline will officially be gone from the public eye. Starting Wednesday, all those Airbuses operate under the Alaska Airlines name. There are many milestones in a merger, but for the public, the passenger service … Read the post

JetBlue vs Virgin America: The Final Showdown Part 2 – Virgin America First Class (Trip Report)

JetBlue vs Virgin America: The Final Showdown Part 2 – Virgin America First Class (Trip Report)

Welcome to part 2 of the final chapter of the JetBlue vs Virgin America trilogy. If you missed part 1, my flight in Mint on JetBlue, you can find it here.

Having had such a fantastic experience the day before, I did not have … Read the post

3 Links I Love: The Only Thing I’ll Say About Leggings, Branson Gets Worse, Sonoma Growth

3 Links I Love: The Only Thing I’ll Say About Leggings, Branson Gets Worse, Sonoma Growth

This week’s featured link:
Why Is Wearing Leggings to the Airport Such a Shameful Thing?Vogue
A few have asked me to comment on this whole stupid kerfuffle where United denied boarding to a couple of pass travelers for wearing leggings (which aren’t allowed per pass travel rules). All … Read the post

3 Links I Love: Richard Branson is Sad, Silly Circular Runways, Ridiculous Ratings

3 Links I Love: Richard Branson is Sad, Silly Circular Runways, Ridiculous Ratings

This week’s featured link:
Dear Virgin AmericaRichard Branson’s Virgin Blog
Richard Branson is a sad panda. His weepy goodbye to Virgin America is book-ended with digs at Alaska. That’s pretty crappy since Alaska just made him a whole lot richer. He acts like there was nothing he could … Read the post

Alaska Sticks With Its Own Brand But Learns a Little From Virgin America Before Killing It

Alaska Sticks With Its Own Brand But Learns a Little From Virgin America Before Killing It

The long-awaited branding decision has been made, and as expected, Alaska will be retiring the Virgin America brand in the next couple of years. I had the chance to speak with Alaska’s Chief Commercial Officer and EVP Andrew Harrison as well as VP of Marketing Sangita Woerner yesterday about the … Read the post

If You Thought the Alaska/Virgin America Merger Was Anti-Competitive, Take a Look at San Francisco

If You Thought the Alaska/Virgin America Merger Was Anti-Competitive, Take a Look at San Francisco

I can’t recall anyone outside of the federal government thinking that the Alaska/Virgin America merger was in any way anti-competitive, but all you need to do is look at the new routes being rolled out to see proof that it’s the opposite. Last week, Alaska announced its next round of Read the post

Alaska and Virgin America Officially Begin Trying to Prove that “Different Works”

Alaska and Virgin America Officially Begin Trying to Prove that “Different Works”

For months now, Alaska has been preparing to acquire Virgin America, and yesterday it became official. Alaska now owns the airline, but the two are far from becoming one. The hard work to make that happens starts now. In the meantime, Alaska has shifted marketing direction in exactly how … Read the post

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