Southwest
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Southwest’s Uniquely Customer-Friendly AirTran Merger Plan
Today is Valentine’s Day, so how about a little LUV story? One of the things about Southwest’s takeover of AirTran that I…
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Topic of the Week: Fuel Hedging
People love to claim that Southwest’s fuel hedging strategy was brilliant last decade for keeping costs low. Others say it was terrible…
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Topic of the Week: Southwest’s Bigger Airplanes Start Flying Soon
Yesterday, Southwest loaded the new 737-800 aircraft into its schedules. Starting on April 11, you can start flying the 175-seat birds from…
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Southwest Decides Which AirTran Cities Make the Cut as It Adds Seats
While I was off, Southwest made a couple of interesting moves worth talking about. By far the most interesting to me was…
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Southwest CEO Rallies the Troops with a Sobering Note, Focuses on Costs
Southwest chief Gary Kelly sent out a great email to the airline’s employees (or, “People”) yesterday talking about the situation with American…
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Cranky on the Web (November 28 – December 2)
Air Travel Naughty and Nice List: Point Counterpoint – Conde Nast Daily Traveler One Daily Traveler blogger wrote about the Consumer Reports…
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Topic of the Week: A Southwest Feel Good Story
It’s the holiday season, so that means it’s time for some nice warm and fuzzy stories. Southwest put out a good one…
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How Airline Stories Become Tall Tales
I’ve pulled a controversial story out from the archives today. It’s one that was supposed to run on BNET at the beginning…
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Southwest Announces New International Service, Buries Route and City Cuts
It looks like Southwest has decided to take a cue from the old school PR handbook by making a big splash over…
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Cranky on the Web (September 11 – 16)
Southwest to transform AirTran hub into ‘megacity’ – Atlanta Journal-Constitution I was asked what might happen when Southwest takes over the Atlanta…
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Is Southwest’s Pullback In Philadelphia a Sign of Potential Trouble in Atlanta? (Guest Post)
We’ve got a guest post today looking at Southwest in Atlanta. As I wrote before, I like the way Southwest is handling…
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Southwest Brings Its Airplanes to Atlanta for Valentine’s Day
Southwest’s acquisition of AirTran made a little news yesterday when it was announced that Southwest would bring its own airplanes to Atlanta…