A Closer Look at Southwest’s Hawaiian Operation


In yesterday’s discussion about Hawaiian’s planned replacement for the B717 on interisland trips, I mentioned how Southwest uses a model that flows airplanes from the mainland into the interisland operation. Today, I’m going to look more closely at how that is constructed.

Southwest started flying interisland in April of 2019 with the B737-800, but that was always a stopgap until the MAXs were an option. The first MAX went on interisland flying in June 2021, and the last -800 flew in April 2022. It’s been all MAX since that time.

Southwest peaked its operation in summer of 2023 with 64 daily interisland flights, less than half what Hawaiian was doing but with a bigger airplane. Starting in April 2025, Southwest cut its operation in the state, and that saw peak day departures drop to 50. It has stayed there pretty much ever since.

The Southwest and the Hawaiian networks are almost identical. Both airlines fly from Honolulu to Līhuʻe, Kahului, Kona, and Hilo. They also both fly from Kahului to Kona and Līhuʻe. Hawaiian alone flies Kahului to Hilo along with Kona to Līhuʻe, but those arenʻt very frequent with the former operating 6x weekly this summer and the latter 1x daily. Overall, Hawaiian just has a lot more flights than Southwest on each route. For example, on the key Honolulu – Kahului route, Hawaiian has 19 daily compared to Southwestʻs eight.

Despite the differences, thereʻs enough similarity here to make looking at Southwestʻs structure useful for how Hawaiian could consider a similar model. For this, I took a look at Friday, June 19 for more detail.

That day, Southwest had 14 different aircraft operating the 50 flights. But itʻs how they flow thatʻs most interesting. Thanks to Claude’s design work, here is how it looks.

Data via Cirium

We have some airplanes like N8775Q and N8728Q that just fly around the islands all day long. Others come in from the mainland and then do some interisland flying while some start interisland and then head off to the mainland. But even those that fly around the islands all day donʻt stay for long.

In this group, of the airplanes starting their day in the islands, two arrived on June 16, two on June 17, and three on June 18. Of those that stay in the islands at the end of their day, all were scheduled to fly back on June 20 with one exception.

N8790Q looks to be an operational spare that sits in Honolulu. It was pressed into service on the 19th, but it hadnʻt flown before that since June 16. Iʻm not sure how long the airplane stays in Honolulu, but it will rotate back into the mainland once its tour of duty as a spare is over. Another aircraft will take its place.

This kind of flying is good for these airplanes, especially for the engines on these B737 MAXs which need more time between flights than any older engine. Putting them on a mix of long and short flights means that the cycle counts donʻt climb too high, and they donʻt face that same operational stress that dedicated interisland aircraft deal with for lengthy periods of time.

Could Hawaiian be interested in this model? Itʻs entirely possible, as I suggested yesterday. After all, on June 19, Alaska already had many B737s flying into the islands.

  • B737-800: SAN-OGG, SEA-LIH, SFO-KOA
  • B737-8 MAX: BUR-HNL, PDX-LIH, SAN-LIH, SEA-LIH, SFO-LIH, SLC-HNL
  • B737-900ER: SEA-KOA
  • B737-9 MAX: ANC-HNL, LAX-HNL, ONT-HNL, PDX-OGG/KOA, SAN-HNL/KOA/OGG, SEA-OGG/HNL/KOA, SJC-KOA

Some of these routes have operational issues with shorter runways, like Burbank and Līhuʻe. Other markets just arenʻt all that big, like Salt Lake to Honolulu. And remember, this is summer. In winter when demand is lower, a smaller B737 starts to look more attractive for the income statement on more routes.

This seems like a good way to run your fleet, but only if you donʻt need a different interior configuration — as talked about yesterday — and youʻre okay with the additional maintenance headaches that come with older aircraft. Were it not for those, Iʻd say this would be an easy decision to emulate Southwest. But there are a lot of ways to skin this cat, and Hawaiian management is going to have to evaluate them all before making a final decision.

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Brett Avatar

31 responses to “A Closer Look at Southwest’s Hawaiian Operation”

  1. 1990 Avatar
    1990

    Catch-22; these newer, modern engines designed for ‘efficiency’…but, that’s at cruise. So, for these rapid turn-around, short, island-hopper flights, fuel savings do not offset the accelerated maintenance. So, older 737s, more capacity, less frequency, even though as a passenger, I’d much prefer the seating arrangement of 2-2 (E2) or 2-3 (a220). What would be really cool is if we had effective smaller all-electric aircraft… (Alia?) Could run then run low-cost 20-seaters every 30 minutes… *holds breath* (then there’s that Seaglider concept…)

  2. Bill from DC Avatar
    Bill from DC

    One nice thing about flowing mainland planes through interisland is the ability to sell direct (same plane) routes from smaller cities to the other islands (e.g., LGB-HNL-LIH).

    Curious if the pros here think that would provide any incremental revenue. My guess is that it’s largely a function of how the search engine results are sorted.

    If a nonstop was not available, I would greatly prefer a same plane, direct routing for the shorter duration, not having to connect in a busy hub like LAX which might be subject to IRROPS as well as reducing the likelihood of other issues (e.g., MX or crew time issues, baggage handling mishaps) that would cut into my vacation. I would pay a *small* premium for this, maybe 10-15%.

    Are there enough Bills out there for this to be a significant bullet point in the Alaska / Hawaiian decision making process?

    1. Brett Avatar

      Bill – I don’t think there are enough Bills out there. I mean, I think people care about the connecting point more than the direct flight. Both Hawaiian and Southwest can connect you through Honolulu if needed. I don’t think having the same plane makes a difference, especially now that Southwest has no open seating. Back in the day, if you could put me on LIH-HNL-LGB and then in HNL I stayed on the plane and got the exit row? Different story.

    2. southbay flier Avatar
      southbay flier

      I tend to think interisland is for people who live out east. For those who take the Southwest routes to Hawaii, they are already based out west. From my home airport, SJC, I can fly to four islands nonstop. And if I want a more robust schedule, SFO is only about an hour north or me.

      1. Oliver Avatar
        Oliver

        Yeah. It has been a long time since I took an inter island flight. Now when I want to go to one of the non-Oahu islands, it’s easy enough for me to find a direct flight from a west coast hub that I have to go through anyway. And I have visited all the islands enough that I don’t need to waste a vacation day flying to another island to cram more than one into a trip.

        But interisland is also (mainly?) for Hawaiian residents. I’d be curious to know what percentage of interisland passengers is locals vs tourists.

        1. southbay flier Avatar
          southbay flier

          I agree with the fact that locals use them to get between the islands. There are certain specialists that would only be available on Oahu. Interisland flights are necessary. My response was in marketing a direct flight from XXX-HNL-YYY where XXX is a mainland city and YYY is a neighbor island. I don’t want to eat a connection if I can simply fly nonstop from my home airport to any of the islands.

      2. MDR Avatar
        MDR

        Lots of people island hop on one trip. I tend to think you hit the point of diminishing marginal returns after 5 nights on an island. It doesn’t eat up much time—you can just sightsee until 6pm, go to the airport, take en evening flight, and make it to your next hotel by 10pm.

    3. Alex Hill Avatar
      Alex Hill

      When I’m booking, even if it’s the same flight number, I’m well aware that it might not be the same plane anyway (especially when that same flight number goes through a hub like HNL). Certainly there are cases like the SEA-ANC milk run where it absolutely will be the same plane, but I don’t think going through HNL is one of them.

  3. Bill from DC Avatar
    Bill from DC

    I still think Alaskawaiian and Southwest would be best served with a fleet of Q400s based in HNL!

    1. Jim K Avatar
      Jim K

      Agreed! These could be augmented by some flow through 737s to parallel WNs jet service

    2. Randall Avatar
      Randall

      Unfortunately the Q400 is really no longer a viable current production option and would also be a temporary plug adding fleet and ramp complexity and lower desirability for most passengers.

  4. Tim Dunn Avatar
    Tim Dunn

    Given that WN does have some aircraft that do multiple interisland flights in a day, the key takeaway is that the MAX can be used for frequent short interisland flights despite the need for the engines to cool down after longer flights and warm up on shorter flights.

    both AS and WN could use MAX7s on mainland-Hawaii service so they could have smaller gauge for interisland flights but AS could also just send their -700s to the islands for exclusive interisland service (WN could do the same thing) at the cost of a shorter lifespan for those aircraft.

    The MAX 8 can do just about anything the MAX 7 can do from the mainland so the price is just more empty seats on interisland flights.

    HA got a long-term viable competitor on interisland flights and AS had to have factored that in as part of its purchase of HA.

  5. James Avatar
    James

    I always had in the back of my mind that WN would station a fleet of -700s in the Islands for their inter-island ops. But that doesn’t seem to have ever been an option at WN HQ.

    1. SandyCreek Avatar
      SandyCreek

      They probably want to blend 737 MAX 7 into their Hawaii rotations, especially if they want to fly in and out of SNA and BUR, or if they want to fly further inland (DEN, maybe even a one-way flight to DAL?) – that is, after it gets certified, which at this point I don’t know when it’ll be.

  6. haolenate Avatar
    haolenate

    the Inter-island ops will be done in the same way that Alaska handles the intra-Alaska flying; they’ll do a default airplane (73H or 73G) in the schedule filings, then 60 days out, assign an actual MODEL to that leg based on bookings (eg: 700, 800, 900), and then do a “true-up” 7 days before. Almost every flight I’ve had in and out of JNU/SIT/KTN tends to change at some point – with the default being a 73G or 737-800/max 8 and if the loads permit, they’ll upgauge to a -900/Max 9.

    This has *also* gone the OTHER way, where Alaska would schedule us in a -900/Max 9 then downgrade us, which throws you out of the exit row or Row 4 in First class (well covered on FlyerTalk, Reddit, etc).

    so I believe Alaska will do the same. All inter-island 737s will be loaded as an 800/Max 8 and then adjusted to the larger aircraft when scheduling or loads permit.

    1. Brett Avatar

      haolenate – You’re forgetting that this will be isolated to a Hawaiian-branded fleet. We aren’t going to see that kind of change occur.

  7. Boeing Aint going Avatar
    Boeing Aint going

    Probably a non-starter for sure, but isn’t the A220 the perfect aircraft for this?

    1. SandyCreek Avatar
      SandyCreek

      In capacity and paxex, yes; in maintaining type compatibility and in engine fit for many short hops per day, unfortunately not really.

    2. Airbus Sucks Pus Avatar
      Airbus Sucks Pus

      You probably have a crusty A220 plush that you sleep, and do other things, with.

  8. Jason Avatar
    Jason

    Southwest has 3 spares that sit in Hawaii. 1 sits in HNL and the others sit 1 in ITO and 1 in KOA. They also have enough schedule flexibility quickly swap out for a MX issue without disrupting their entire Island schedule.
    Adding Red eyes improved their schedule flexibility significantly.
    The NG800ETOPS still operates 2 flights a month to accommodate the minimum certification requirements. It’s usually from SJC-to Hawaii the crews especially FA are less then thrilled to work that aircraft to Hawaii since 3 FA are crammed in the Aft galley for service. Thankfully the retrofits are finally happening or those birds are being sold on the used market so they pain will eventually go away.
    The already built 27 MAX7ETOPS will quickly become the Hawaii wonder bird doing 95% of the Hawaii flying. It will significantly reduce FA crew cost since it requires one less FA to staff that also will reduce pricey Hawaii crew hotel cost. The MAX7 will allow for better efficiency out BUR plus have the ability to handle SNA Hawaii with a Full load something that hampered Aloha, Continental and United when they used the NG700.
    The biggest gain with the MAX7 it will allow WN to operate from DEN,ABQ and AUS to Hawaii offering even more connectivity to its customers base.

    1. Bill from DC Avatar
      Bill from DC

      so is the TL;DR basically that the max 7 will have longer legs but fewer seats?

      usually you’d want more seats on longer flights to make up for being in the air longer but I guess if the choice is fewer seats or nothing at all, fewer seats is the clear winner.

      1. Jason H Avatar
        Jason H

        The longer range vs. higher payload tradeoff is normal for many aircraft variants, especially when comparing across ones built simultaneously. More fuel vs. more passengers.

        737-700/800/900, 757-200/300, 777-200/300, 777-200LR/300ER, A319/320/321, A330-200/300, A340-500/600, probably more.

  9. VictorKilo Avatar
    VictorKilo

    Operational question – I’m assuming that there are other aircraft that don’t do interisland flying that aren’t accounted for on this table? Otherwise we’ve got six arrivals from the mainland but nine departures, and airplanes that do RON are ending their day in locations where there’s not another plane that is starting their day there.

    1. Brett Avatar

      VictorKilo – Yes that’s right, these are only the aircraft that fly interisland at least once that day. There are other airplanes that touch the islands.

  10. Steve Avatar
    Steve

    Hawaiian/Alaska will have an extra constraint compared to Southwest – only Hawaiian-branded planes will fly inter-island, and Hawaiian-branded planes will only fly routes that touch Hawaii. So if they rotate a plane to the mainland, it can only go and come back. It can’t go spend a long time flying all over the continental US.

    So even if they adopt an approach like Southwest, the Hawaiian-branded subfleet will see more cycles than the Southwest fleet.

  11. Randall Avatar
    Randall

    Just a point of clarification there were at least two examples of WN 737-8H4’s at HNL, N8316H/N8313F, perhaps more extending into mid 2023 and possibly even the occasional ETOPS related work beyond that. This can easily be confirmed on JetPhotos and Airliners among other sources.

    1. Brett Avatar

      Randall – I?m looking at schedules, so I don?t doubt that an -800 has been subbed in on occasion when needed. But it was never scheduled after that point.

  12. Randall Avatar
    Randall

    Understood. It’s a minor clarification.

    I was responding to the language in the post which does not make that distinction clear, as the type still flies there periodically and as a result is not factually correct as written.

    It was not clear to me if it was known that the type still flew there post 2022 with the carrier. I would suspect the -800 is used on occasion for reasons outside of simple substitutions as well, at the very least throughout 2023 and perhaps longer.

    “The first MAX went on interisland flying in June 2021, and the last -800 flew in April 2022. It’s been all MAX since that time.”

    Thanks for your post and the clarification.

  13. Paper Boarding Pass Avatar
    Paper Boarding Pass

    Should WN ever join an airline alliance (and it will eventually), the above will get scrambled. Many Asian PAX will focus on inter-island service versus connections to the mainland. Would put pressure on WN to develop a dedicated inter-island fleet.

  14. Oliver Avatar
    Oliver

    So if they do the WN model, since their fleet will be Hawaiian branded, that sub fleet would presumably only fly to the west coast gateways and then back to the islands, not flow through the rest of the AS network? How much of an impact on efficiency would that have? If a Pualani 737 goes kaputt in SEA and they had a spare Chester 737, would they not be willing to use that aircraft to cover the flight?

    1. Brett Avatar

      Oliver – It wouldn’t have a huge impact on efficiency. But it’s likely this will be dedicated to interisland anyway. I’m sure if they had the ability to push an airplane into service to avoid canceling a flight, they would. But I’m guessing they are going to try very hard to avoid that.

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