I’m Not Loving Elite Status


Last year that I realized my flying plans lined up in a way that meant I’d find myself qualifying for elite status for the first time with a push from a credit card. At the end of the year, I squeaked into Atmos Silver with Alaska, and I was ready to take advantage of the (admittedly fairly meager) benefits. So far, I am not loving it.

It didn’t help that my first three trips in the new year would gain no benefit from Alaska status. The first, as you all know, was my adventures in Mexico where Alaska has no partner. The second was a day trip to Phoenix. There was no way I was going to drive up to LAX to fly American just on the off chance I’d get an upgrade for an hour. I went with Southwest. And the third involved a speaking engagement in Vegas. Alaska no longer even flies there from LAX, so it was either take one of only three daily, poorly-timed flights on American or… fly Southwest. I did the latter, and you’ll hear about that soon.

So things weren’t off to a great start, but we have a Hawaiian trip planned for this summer, and I was excited to get my benefits while also putting my credit card companion certificate to use. This too did not go well.

When you use the companion certificate, you have to book online, and you are required to only book two people in a reservation. I, as you know, have a family of four. There is no way to put that in a single booking, so I’d have to do two separate ones. The problem, of course, is that elite benefits only apply to companions in the same reservation as yourself. That’s frustrating since I didn’t want to book this separately.

Now, we aren’t talking big benefits here. As a Silver, I get a free checked bag (which I get from the credit card anyway), and free preferred seating. I am only entitled to an upgrade to “Premium” (extra legroom) or First Class with one companion anyway, so I didn’t expect that to happen. I was downright determined to get free preferred seating, because… well, because, damnit. That’s the only benefit that would matter.

I started by using Alaska’s chat function to ask if they could give free preferred seating to my other companions since it was Alaska that was forcing me to book in separate reservations. The agent told me that I could only upgrade one companion with my benefits anyway.

Frustrated with her lack of understanding what I was trying to do, I uploaded this very screenshot from the Alaska website.

She said that it was only one companion, but I could try calling reservations. Confused, I did just that.

Shockingly, the reservations agent said the exact same thing. She consulted her manual and said that upgrades were for only one companion. I tried to explain to her that preferred seats aren’t an upgrade, and the website clearly states it’s for the entire party. She would not budge. Since she was telling me the website was wrong, I asked her how this could get fixed. She said I could file a report, whatever that means. I hung up exceedingly frustrated that I had wasted time on this. It’s not like preferred seating is even all that great of a benefit.

I wasn’t planning on doing this, but I was so jaded by this experience that I decided to burn last year’s and this year’s companion pass on this trip, thinking I might not want to bother keeping the credit card. Then, in a fit of confusion, I booked myself in the preferred seats and paid for the other two not in my reservation to sit there. I should have just put us all in the regular seats, but I was stupidly determined to squeeze ANY benefit out of this silly elite status.

Not satisifed at all once I calmed down, I emailed the communications team at Alaska to ask for clarification on the policy. Would I not have been entitled to preferred seating for the whole family even in a single reservation as these two reservations agents suggested? It took more than one person and some time to get me an answer, but in the end, I was right. Of course, this wouldn’t have helped me get the other two free preferred seating since they were on separate reservations, but I was told that reservations agents are empowered to make exceptions in circumstances like that. I apparently found the two reservations agents who couldn’t even understand the policy in the first place. Alaska did refund the extra preferred charge which I appreciated, but it brings up the bigger question….

In the end, why do I even care? Upgrades on a trip with the family aren’t happening since that only works with one companion. The checked bag is free with the credit card — something that frustratingly also won’t apply to the other two people when I have to book separately anyway — and so that leaves me with preferred seating and priority boarding on a family trip? Who cares?

I have thought about trying to extend my elite status by matching to another airline to see if I’d feel the same way with others. If I have it, might as well try it. The obvious option is Southwest, but their policy is to do a challenge that requires booking AND traveling six one ways within a 120 day window. Having already booked my first two trips on Southwest, those would not have been eligible. But really, that’s fine. I would rather get off this roller coaster ride.

I give up. I will let this play out this year, but then I’m back out of the game. It’s just never worth it for a lowly entry-level status-holder to even bother.

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Brett Avatar

10 responses to “I’m Not Loving Elite Status”

  1. Mike (dontflymuch) Avatar
    Mike (dontflymuch)

    Of course its never worth it. But the Airlines make away like bandits trying to convince you the status is worth the prestige.

    I remember my mom was 1K United many years ago and on a domestic flight looking to upgrade her seat to business class, and she went to the desk to which the gate agent replied that half the people in the boarding area were 1k. And im not saying ny parents dont get perks, but they sure do pay for them. If you strip the George Clooney Up In The Air peacocking away from all of it, a lot of it just isnt a very good deal.

  2. Kilroy Avatar
    Kilroy

    I don’t begrudge those who participate in loyalty programs, and I completely understand that many people derive satisfaction from playing the games to try to maximize the value they get from frequent flyer programs. However, some of us who are in situations that make the FF programs of little value to us (and, let’s be honest, some of us are of comparatively low value to the airlines as customers).

    Anecdata: I am fairly price sensitive and average 4-6 roundtrips (almost all in basic economy) per year, totalling ~10k miles of travel and < $1500 in spend. I gave up on even registering for or maintaining FF accounts many years ago, let alone trying to chase benefits or free trips, despite the fact that the majority of my trips are on one airline. I can't remember the last time I checked a bag, and I'm happy to direct my spend towards a cashback credit card instead of an airline one, even if that means my "rewards" may technically be worth a bit less.

  3. Paper Boarding Pass Avatar
    Paper Boarding Pass

    Years ago, I went big with airline status, membership, points, medallions, coupons, bronze, silver, gold, platinum, uranium, and was ready to get one of their “very exclusive” credit cards with a hefty annual fee and interest rate. Then the airline dropped its direct flights to my city and required focus and hubs connections to get to any of my destinations.

    Since then, I’m a free agent. Who ever has the best route, best time of arrival, best frequency, etc. Have bought separate tickets on separate airlines to get to and from my destination. Have done the same for Euro travel as well. On our planned trip to Athens, Greece, a travel agent found us a great deal on a nicer hotel, better rooms for the cruise, and airline tickets with seat upgrades. Way better than any airline website had to offer!

  4. abcdefg Avatar
    abcdefg

    It’s a huge function of which airline you have it on and their operations out of your home airport. It’s also a function of the type of travel you do. When I was a family traveler (family of 3) I dealt with the same issues of trying to use benefits on multiple reservations plus the limitations of benefits only applying to 1 companion. As a result, when we had a family trip we frequently flew…. Southwest! WN leaving IAD had me looking in my logs to see just how many family trips we took on them, and it made me a bit melancholy.

    Now with the kid older and more travel for myself or myself + wife, it’s much easier to use. And the benefits are there. The legroom is most important, which UA will sell me for $600 a year, so right there is a clear tangible benefit. I strongly value that and it is the most important aspect of the travel experience for me. $10-20 in food at a partner lounge occasionally, $10-20 in value for an upgrade once or twice a year, ~$100 in checked bag fees since I won’t play the credit card game (though UA’s recent changes may make me rethink), free same day change ($75 each time), a few extra miles, boarding/IRROPS priority, I figure it adds up to about a grand annually in benefits for being committed with enough travel between my own and OPM.

    Also there is a benefit where as long as UA is a reasonable price for something I might take to just book it and not have to over analyze how to craft the travel experience for myself since I know it will be taken care of.

  5. John G Avatar
    John G

    I come at this from the perspective of a very frequent flier. I live in Dallas and fly American…more than half a million miles the last three years.

    I am an Executive Platinum, and have been for years.

    At this level, it’s worth it to have the status. Lots of perks. But the perks have faded over the years. It’s harder to upgrade now, especially on busy or popular routes.

    Not complaining…just I’ve seen the value of status go down to the point that there is little reason to chase it unless you’re at this level of flying.

  6. Angry Bob Crandall Avatar
    Angry Bob Crandall

    I used to play Delta’s game but after Ed changed the game I’ve become a free agent, canceled my Delta AMEX and now use a Capital One card. I haven’t looked back. Thank you Ed for helping me see the light

  7. bill Avatar
    bill

    There was a time when elite status was very valuable! So much of that has been stripped away over the last decade. It’s a waste of time now.

  8. Kevin M Avatar
    Kevin M

    I used to be Diamond Medallion on Air Ed. But having stripped a lot of benefits unless you use their card made me try other carriers. Don’t laugh but Spirit has consistently very good flights. And good service.
    Sorry Delta, you lost a loyal flier

    1. Emil D Avatar
      Emil D

      Delta’s service and employee competency has degraded, especially many of the newer FA’s who see glued to their phones. And while other carriers give you a full can of whatever I have asked the FA for a full can. Half the time yes, the other half “we can’t as we need catering for the return flight “. And they have the chutzpah to charge more than other carriers.

    2. ASB Avatar
      ASB

      I like Spirit. FU Delta

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