I’m Not Loving Elite Status


Last year that I realized my flying plans lined up in a way that meant I’d find myself qualifying for elite status for the first time with a push from a credit card. At the end of the year, I squeaked into Atmos Silver with Alaska, and I was ready to take advantage of the (admittedly fairly meager) benefits. So far, I am not loving it.

It didn’t help that my first three trips in the new year would gain no benefit from Alaska status. The first, as you all know, was my adventures in Mexico where Alaska has no partner. The second was a day trip to Phoenix. There was no way I was going to drive up to LAX to fly American just on the off chance I’d get an upgrade for an hour. I went with Southwest. And the third involved a speaking engagement in Vegas. Alaska no longer even flies there from LAX, so it was either take one of only three daily, poorly-timed flights on American or… fly Southwest. I did the latter, and you’ll hear about that soon.

So things weren’t off to a great start, but we have a Hawaiian trip planned for this summer, and I was excited to get my benefits while also putting my credit card companion certificate to use. This too did not go well.

When you use the companion certificate, you have to book online, and you are required to only book two people in a reservation. I, as you know, have a family of four. There is no way to put that in a single booking, so I’d have to do two separate ones. The problem, of course, is that elite benefits only apply to companions in the same reservation as yourself. That’s frustrating since I didn’t want to book this separately.

Now, we aren’t talking big benefits here. As a Silver, I get a free checked bag (which I get from the credit card anyway), and free preferred seating. I am only entitled to an upgrade to “Premium” (extra legroom) or First Class with one companion anyway, so I didn’t expect that to happen. I was downright determined to get free preferred seating, because… well, because, damnit. That’s the only benefit that would matter.

I started by using Alaska’s chat function to ask if they could give free preferred seating to my other companions since it was Alaska that was forcing me to book in separate reservations. The agent told me that I could only upgrade one companion with my benefits anyway.

Frustrated with her lack of understanding what I was trying to do, I uploaded this very screenshot from the Alaska website.

She said that it was only one companion, but I could try calling reservations. Confused, I did just that.

Shockingly, the reservations agent said the exact same thing. She consulted her manual and said that upgrades were for only one companion. I tried to explain to her that preferred seats aren’t an upgrade, and the website clearly states it’s for the entire party. She would not budge. Since she was telling me the website was wrong, I asked her how this could get fixed. She said I could file a report, whatever that means. I hung up exceedingly frustrated that I had wasted time on this. It’s not like preferred seating is even all that great of a benefit.

I wasn’t planning on doing this, but I was so jaded by this experience that I decided to burn last year’s and this year’s companion pass on this trip, thinking I might not want to bother keeping the credit card. Then, in a fit of confusion, I booked myself in the preferred seats and paid for the other two not in my reservation to sit there. I should have just put us all in the regular seats, but I was stupidly determined to squeeze ANY benefit out of this silly elite status.

Not satisifed at all once I calmed down, I emailed the communications team at Alaska to ask for clarification on the policy. Would I not have been entitled to preferred seating for the whole family even in a single reservation as these two reservations agents suggested? It took more than one person and some time to get me an answer, but in the end, I was right. Of course, this wouldn’t have helped me get the other two free preferred seating since they were on separate reservations, but I was told that reservations agents are empowered to make exceptions in circumstances like that. I apparently found the two reservations agents who couldn’t even understand the policy in the first place. Alaska did refund the extra preferred charge which I appreciated, but it brings up the bigger question….

In the end, why do I even care? Upgrades on a trip with the family aren’t happening since that only works with one companion. The checked bag is free with the credit card — something that frustratingly also won’t apply to the other two people when I have to book separately anyway — and so that leaves me with preferred seating and priority boarding on a family trip? Who cares?

I have thought about trying to extend my elite status by matching to another airline to see if I’d feel the same way with others. If I have it, might as well try it. The obvious option is Southwest, but their policy is to do a challenge that requires booking AND traveling six one ways within a 120 day window. Having already booked my first two trips on Southwest, those would not have been eligible. But really, that’s fine. I would rather get off this roller coaster ride.

I give up. I will let this play out this year, but then I’m back out of the game. It’s just never worth it for a lowly entry-level status-holder to even bother.

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Brett Avatar

42 responses to “I’m Not Loving Elite Status”

  1. Mike (dontflymuch) Avatar
    Mike (dontflymuch)

    Of course its never worth it. But the Airlines make away like bandits trying to convince you the status is worth the prestige.

    I remember my mom was 1K United many years ago and on a domestic flight looking to upgrade her seat to business class, and she went to the desk to which the gate agent replied that half the people in the boarding area were 1k. And im not saying ny parents dont get perks, but they sure do pay for them. If you strip the George Clooney Up In The Air peacocking away from all of it, a lot of it just isnt a very good deal.

  2. Kilroy Avatar
    Kilroy

    I don’t begrudge those who participate in loyalty programs, and I completely understand that many people derive satisfaction from playing the games to try to maximize the value they get from frequent flyer programs. However, some of us who are in situations that make the FF programs of little value to us (and, let’s be honest, some of us are of comparatively low value to the airlines as customers).

    Anecdata: I am fairly price sensitive and average 4-6 roundtrips (almost all in basic economy) per year, totalling ~10k miles of travel and < $1500 in spend. I gave up on even registering for or maintaining FF accounts many years ago, let alone trying to chase benefits or free trips, despite the fact that the majority of my trips are on one airline. I can't remember the last time I checked a bag, and I'm happy to direct my spend towards a cashback credit card instead of an airline one, even if that means my "rewards" may technically be worth a bit less.

  3. Paper Boarding Pass Avatar
    Paper Boarding Pass

    Years ago, I went big with airline status, membership, points, medallions, coupons, bronze, silver, gold, platinum, uranium, and was ready to get one of their “very exclusive” credit cards with a hefty annual fee and interest rate. Then the airline dropped its direct flights to my city and required focus and hubs connections to get to any of my destinations.

    Since then, I’m a free agent. Who ever has the best route, best time of arrival, best frequency, etc. Have bought separate tickets on separate airlines to get to and from my destination. Have done the same for Euro travel as well. On our planned trip to Athens, Greece, a travel agent found us a great deal on a nicer hotel, better rooms for the cruise, and airline tickets with seat upgrades. Way better than any airline website had to offer!

  4. abcdefg Avatar
    abcdefg

    It’s a huge function of which airline you have it on and their operations out of your home airport. It’s also a function of the type of travel you do. When I was a family traveler (family of 3) I dealt with the same issues of trying to use benefits on multiple reservations plus the limitations of benefits only applying to 1 companion. As a result, when we had a family trip we frequently flew…. Southwest! WN leaving IAD had me looking in my logs to see just how many family trips we took on them, and it made me a bit melancholy.

    Now with the kid older and more travel for myself or myself + wife, it’s much easier to use. And the benefits are there. The legroom is most important, which UA will sell me for $600 a year, so right there is a clear tangible benefit. I strongly value that and it is the most important aspect of the travel experience for me. $10-20 in food at a partner lounge occasionally, $10-20 in value for an upgrade once or twice a year, ~$100 in checked bag fees since I won’t play the credit card game (though UA’s recent changes may make me rethink), free same day change ($75 each time), a few extra miles, boarding/IRROPS priority, I figure it adds up to about a grand annually in benefits for being committed with enough travel between my own and OPM.

    Also there is a benefit where as long as UA is a reasonable price for something I might take to just book it and not have to over analyze how to craft the travel experience for myself since I know it will be taken care of.

    1. Kilroy Avatar
      Kilroy

      I always find it interesting that UA’s basic economy fares don’t include a carryon bag. I never thought that difference would last as long as it has, as it seems UA is the odd one out among the legacy & LCC airlines in that regard.

      I don’t live near a UA hub, and UA almost never shows up as a competitive option on the flights I search for (even before I add the carryon bag) to the search in Google Flights, so that doesn’t really impact me, thankfully. If UA BE were a reasonable option much of the time, I’d still think long and hard before doing the airline-branded CC thing to get “free” bags (after paying any annual fees on the CC), as I prefer to minimize the wallet & financial clutter.

  5. John G Avatar
    John G

    I come at this from the perspective of a very frequent flier. I live in Dallas and fly American…more than half a million miles the last three years.

    I am an Executive Platinum, and have been for years.

    At this level, it’s worth it to have the status. Lots of perks. But the perks have faded over the years. It’s harder to upgrade now, especially on busy or popular routes.

    Not complaining…just I’ve seen the value of status go down to the point that there is little reason to chase it unless you’re at this level of flying.

  6. Angry Bob Crandall Avatar
    Angry Bob Crandall

    I used to play Delta’s game but after Ed changed the game I’ve become a free agent, canceled my Delta AMEX and now use a Capital One card. I haven’t looked back. Thank you Ed for helping me see the light

  7. bill Avatar
    bill

    There was a time when elite status was very valuable! So much of that has been stripped away over the last decade. It’s a waste of time now.

  8. Kevin M Avatar
    Kevin M

    I used to be Diamond Medallion on Air Ed. But having stripped a lot of benefits unless you use their card made me try other carriers. Don’t laugh but Spirit has consistently very good flights. And good service.
    Sorry Delta, you lost a loyal flier

    1. Emil D Avatar
      Emil D

      Delta’s service and employee competency has degraded, especially many of the newer FA’s who see glued to their phones. And while other carriers give you a full can of whatever I have asked the FA for a full can. Half the time yes, the other half “we can’t as we need catering for the return flight “. And they have the chutzpah to charge more than other carriers.

    2. ASB Avatar
      ASB

      I like Spirit. FU Delta

      1. Southside Beverly Avatar
        Southside Beverly

        FU Ed. FU ATL What the hell happened to Delta?

        1. United Lifer Avatar
          United Lifer

          From the World Aviation Festival: Delta — the most dramatic fall from grace given its prior dominance.
          Delta lost the most positions of any airline between the 2023 and 2025 AQR rankings.

          Fox Business – Delta also saw increases in delays, cancellations, and DOT complaints following that outage, which weighed heavily on its 2025 performance score even though it still led the industry in on-time arrivals.

          1. Largo George Avatar
            Largo George

            Some many loyal flyers now hate Delta. And with the same number of unhappy UA and AA fliers.

  9. See_Bee Avatar
    See_Bee

    Living in a DL hub, the only thing I really care about any more is SkyPriority boarding (specifically boarding, because the SkyPriority bag drops are always crowded too…). Making DL Gold is all I care about. Anything beyond that means I’m spending too much time on a plane and away from home. Upgrades are impossible and I’ll just buy up if I really want it

    There are tons of people out there (my wife is one of them) that LOVE a loyalty program. They love the gamification of the whole thing. They don’t get frustrated at the rules, etc.; rather, they love the thrill of getting close to that next perk. I’ll never understand it, but there’s a reason why the airlines continue to prioritize these programs

    1. Mike (dontflymuch) Avatar
      Mike (dontflymuch)

      I have a brother in law who hasnt flown in years and has no plans to but has more status than me on more airlines than me just because he loves the gamification of it all.

      It’s also why I roll my eyes every time TPG emails me saying I need to call congress about that one piece of legislation they care about. I am skeptical that it would affect my flight experience at all nearly as much as it would affect the schtick that TPG is trying to sell.

  10. Dan Avatar
    Dan

    You’re just figuring this out? The airlines have been making their “elite” programs less accessible for decades. The “wonder years” of the 1990s are long over, as I told the NYT a couple years ago (https://www.nytimes.com/2024/11/28/business/airline-loyalty-programs-rethinking.html). And they are not coming back. Solution: Fly less, buy F (upgrades are cons for most), and choose whichever airline gives you the best deal for each itinerary. Loyalty is over.

  11. Meliisa Avatar
    Meliisa

    I travel for a living and I decided to stop chasing status.

    No bending over backwards to pay extra to get miles. I’ll always lose because I don’t have the credit card spend as the other guys. As a bonus I take the most efficient flight home and no need for the lounge when you go from point A to point B the fastest. Lounges are feeling a little less elite anyways. I’m with you. It’s all an illusion of having elite status, when it turns out it’s not that elite.

  12. NSS Avatar
    NSS

    I have this debate with friends who work at an airline all the time. I am Delta Diamond currently, flying mainly from LGA and JFK. Upgrades have become nearly impossible so I buy the seat I want, usually in front. I have all the Delta credit cards and the Amex platinum. The cards get me into the SkyClubs, the cards or the seat (First/Delta One) get me free baggage, I don’t need the upgrade, I have Clear for getting thru security. With the possible exception of the Diamond phone line, status does nothing for me. The gate agents are so rushed these days they don’t even say “Thanks for being a Diamond.” I’m not complaining about Delta, far from it. But status has become virtually meaningless.

    1. Artie D Avatar
      Artie D

      These little things like saying thank you for all of our flying are important to me. But as you said those are a rarity. Nice going Ed. You’ve messed this up.

    2. SEAN Avatar
      SEAN

      “I’m not complaining about Delta, far from it. But status has become virtually meaningless.”

      That’s because when everyone can buy status, it has less value. A good example of this is “Coach.” Once Coach started selling in their own outlet stores, it degraded the brand & was no longer a status symbol.

      1. Trixie Avatar
        Trixie

        Good point Sean

        1. SEAN Avatar
          SEAN

          Thanks Trixie.

          Just wanted to know how Ed has been doing?

          1. See_Bee Avatar
            See_Bee

            Ohhhhhh this is a deep cut for this forum. IYKYK

            Side note, just found out Ed is engaged to a woman that looks at least 20 years younger than him!

  13. Anon Avatar
    Anon

    How much money did you lose by choosing a credit card tied to an airline, instead of one that gave you cashback on your spending ? How much would it have cost you to get that preferred seating without FF status ? Which of the two numbers is larger ?

    Next year, would you consider just getting the cashback credit card and spending the money you get on a summer barbecue party for friends ?

    1. Brett Avatar

      Anon – Specifically on the credit card, no, it still paid for itself on preferred seating. But that requires me truly caring about preferred seating which I don’t. The reality is more complex. My team tells me what points and miles would be most useful for our company travel, and I get a card to help further that. We don’t do any airline-specific cards except for Alaska since there is no way to transfer into Alaska from the generic currencies. Otherwise, we use the generic currencies like Membership Rewards, Ultimate Rewards, etc. With the travel we do, it still saves us more money than a straight cash-back card.

  14. Chugach Avatar
    Chugach

    You are figuring it out. If you are going to chase elite status you have to do it on an airline that either A) flies to a place you travel to regularly or more importantly B) has the best schedule and nonstop options from your home airport.

    For me, I live in the Portland area and travel frequently to Alaska so it’s AS for me. I am a million milepointer on AS and have had Titanium (formerly 100k) for the last several years. They generally take good care of me but it’s not what it used to be. And I know the grass isn’t greener on the other side.

  15. Darin Avatar
    Darin

    Lowest level status is almost never worth pursuing, at best it’s a nice to have if you happen to get there without effort. As you noted, most of the benefits can already be achieved by just holding a credit card. While I agree with most here that other levels are still not worth going TOO far out of your way to obtain, real benefits do start to factor in at the mid-level and that’s where I would analyze the value of most elite programs.

  16. Illinois Sid Avatar
    Illinois Sid

    CF,
    A dumb question I know but how hard would it be for US airlines to employ at least some of the Asian customer service behaviors? What am I missing?

    1. Allison SB Avatar
      Allison SB

      Or most of the Middle East carriers.

      1. Oliver Avatar
        Oliver

        I see you haven’t dealt much with ME3 customer support. They are offering great service in the sky, but not so much on the ground.

    2. Brett Avatar

      Illinois Sid – There are several reasons here. First and foremost is that the Asian service culture is real and it doesn’t exist in the US. Expectations are very different in different parts of the world. The US airlines are trying to deliver a US style of service.

  17. Mike (dontflymuch) Avatar
    Mike (dontflymuch)

    Just a series of final thoughts from me on a topic I guess I feel strongly about, but like most, I’ll choose convenience (nonstops) and price long before I’ll choose airline loyalty. Living in DC it means I know which destinations I’m most likely to take American (small cities on the east coast – plains), which ones I’ll take southwest (midwest cities and Florida mostly) and which I’m most likely to take United (West Coast and International). I have friends in New York who swear their lives by Delta loyalty, but I’m not going to trade in convenience for prestige, and it really feels like Delta status is a New York cultural status thing more than an actual benefit to the flyer.

    Beyond that, I actually feel more appreciated in Hotel and Rental Car status than I do with airlines if for no other reason than their thresholds are lower, their redemptions are much more straightforward, and people are less obsessed about them.

    My final gripe to get in is how in the world is it the year 2026 and American Airlines still has FF miles that expire after one year. God forbid someone has a year in their life where airline travel isn’t front of mind to them.

    Great article Brett

  18. Mark Avatar
    Mark

    Great article. As always, I appreciate your honesty. My flying patterns — e.g., relatively few repeated trips to the same place, living in a city with lots of competition — have never made acquiring status with any one airline worthwhile to me, at least as far as I could tell. Maybe I’ve missed out; I don’t know.

  19. Anon Avatar
    Anon

    Price of the overall trip and schedule of the overall trip are what matters. Almost always has. Almost always will. Money right now is worth far more than a possibility of money later. Optimise for these two first. Then pick up the points if they come for free. Anything else is just a Jedi mind trick.

  20. Robert Avatar
    Robert

    Cranky – one key thing here is the absurdity of booking with Alaska’s companion pass: that the reservation can’t have more than 2 people.

    Last year, I used the companion pass on a cross-country trip with my wife and infant. But because of this limitation, we were split between 2 reservations*. What happens in case of irrops? Is there a chance we’d be split up? This limitation is not friendly to families.

    *I linked the 2 reservations on Alaska’s site, but not sure if that would even help, and I bet most people don’t know that you can do that.

    1. Drew L Avatar
      Drew L

      I just tried this as well. Booked my wife as a companion and then separately booked the child and linked it to my reservation. I guess the better trick is to book the infant/child as the companion and then book the other adult with another reservation and link it.

      Still an unnecessary and laborious process.

  21. BTN Avatar
    BTN

    Status just isn’t “status” like it used to be. And, the cost of status is vastly higher than it used to be.

    Cost 1: Opportunity cost. As a company officer, I’m fortunate to be able to decide where to spend our money. $200k on American isn’t the same as when an individual human spends their own money. But, it’s still ~$8k on pre-tax earnings to NOT spend their money on a 2% cash back card.

    Cost 2: Coach tickets used to result in an 80% chance of an upgrade. Presumably, this would be an even higher chance with the Loyalty Points spend above…but, we end up buying first class as no upgrades exist. Again, the job absorbs this cost, so “status” is further degraded.

    Cost 3: Miles are not worth much of anything except at super-off-peak times…not worth chasing the hamster wheel anymore.

    Cost 4: the lounges have better food, AND it’s a food fight to get a good seat, decent food, or any peace and quiet. (Note: which lounge is going to have the guts to ban speaker phones / speaker music / speaker TV?

    In not-so-short, I’m a free agent who wonders why we all do not take Spirit. They are actually quite good, even if any specific “thing” is never quite as good as the “best” of the top 3-4 US carriers. But, on the whole, and for the money, Spirit vastly out-performs every other carrier for the money, and, having flown every carrier 25 times or more over the past 3 years, it’s not close (for the money). Spirit wins hands down.

  22. G Avatar
    G

    It’s annoying with Alaska many of the benefits of silver status are the same benefits you get with the CC – but it’s hard to get silver status without the card. Same thing for Gold, there’s a lot of benefit overlap with the Summit (premium) CC, but a lot of people need the CC to get the status.

  23. Bobber Avatar
    Bobber

    I realize that we’re all mugs and that the airlines aren’t really giving us much for free at all. That said, having only recently reached 1K for the first time (all flown miles as I cannot get a United CC because I have yet to build sufficient credit history in the US and refuse to get in to debt just to build it!), it seems to be panning out ok. Most of my international flights end up touching LHR at some point which is competitive to upgrade to/from, but I am 3 for 3 for Polaris PP upgrades this year. I know this will not last for the rest of the year as premium road warriors already re-qualify and I will be lucky to hit 1K before December, but so far it’s been pretty good.

  24. Jason Avatar
    Jason

    The only benefit to Atmos Silver is free exit row seating (not that you could have used that with a child).

    Gold is ok because you get free premium class or Main Cabin extra on AA on most fare classes. Never bank on getting an F upgrade on AA. I’m usually 15th on the list for mainline. I scored an RJ upgrade once ?

    To me Silver is a transient level between nothing and Gold.

  25. NedsKid Avatar
    NedsKid

    I put all of my AA and AS flying on my Atmos account and as 75k, it’s been worth it even though 90% of my flying (that gets me that status) is on American. My comp upgrade rate on AA has been better than on AS-operated flights at about 50% (though that’s mostly regional jets – anything over about 3 hours I’ll just buy First outright or use the very cheap buy-up deals AA offers like recent $160 CLT-PHX). I haven’t flown in non main cabin extra/exit row seats on AA at all unless I’m either standing by for an earlier flight or on a plane that has none. Mileage redemptions have also been really good.

    The “entry level” status really does nothing but try and drive some marginal loyalty and has perks that really the credit card gives you. That’s why it’s so relatively easy to get.

    I don’t check bags, even on a 2 week trip, so have no use for that benefit any way around so couldn’t tell you about priority bag handling or even visiting a ticket counter as can’t recall last time I did that. I have the AA Executive card to get AA Club access (and AS when flying on AS) solely because it’s a better deal than buying an Admirals Club membership but I guess that would give me free bags as well anyway.

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