Southwest Confirms That Things are Firmly Heading in the Right Direction (Financially, At Least)


To say this has been a year of change for Southwest would be a notable understatement. Partially under its own initiative and largely under the influence of its activist investor Elliott Management, the airline has been furiously working to get out of the dark place where former CEO Gary Kelly left it. Some of the moves are long overdue and welcome while others are, well, let’s just be generous and call them a shock to the system.

Most of these initiatives have been focused on fixing the airline’s anemic revenues, something that improvements in revenue management have already started to impact positively. There really is no question that short-term revenue would increase based on these changes, but there has been a great deal of skepticism about the airline’s ability to execute. The most recent financial guidance suggests that things are indeed going rather well despite the absolute chaos that the federal government brought in Q4.

Southwest had previously said after its Q2 results that it would have earnings before interest and taxes (EBIT) of $600 million to $800 million for the full year. That was largely scoffed at by Wall Street as being likely, and the stock dropped. In fact, JP Morgan analyst Jamie Baker called it “Very Aggressive and Seemingly Unobtainable,” or VASU for short. Despite the unnecessary dig at former American Chief Commercial Officer Vasu Raja, Jamie had a point. It looked like a heavy lift.

Data via Yahoo! Finance

Southwest had limped through the first half of the year with a mostly breakeven proposition. Then in Q3, it did turn positive, but not by all that much. Still, Southwest stuck to its $600 to $800 million guide. Even with another quarter in the books, analysts were not willing to believe that number and put out a consensus well south of that point. The stock dropped again. That being said, everyone did expect Q4 to see big improvements and easily be the best quarter of the year.

After all, Southwest hurt itself when it botched its implementation of Basic Economy in summer, but it has fixed that problem since. Bag fees didn’t even start until the end of May, and it only applied for tickets going forward. So those numbers still haven’t been fully realized, though it’s a whole lot closer now considering when people tend to book. And assigned seats don’t start until January, so we are still far off from getting meaningful seat revenue for extra legroom and all that. In other words, Q4 was going to have to be a true monster in the best way possible despite the initiatives not being ready to fully pay off just yet.

It has not turned out to be quite what Southwest — or any airline — had hoped. Thanks to the impact of the government shutdown as well as higher fuel prices, Southwest has now decreased its projection to $500 million in EBIT for the year. This may not sound good, but in fact, it is quite good and, shock, Wall Street was actually pleased.

Savi Syth with Raymond James called it “positive” and said that this should be about a 14 cent reduction in earnings per share compared to the expectation of 25 cents thanks to fuel and the shutdown. Tom Fitzgerald at TD Cowen said “we were impressed by [Southwest] given [Delta] noted the shutdown only impacted domestic flying….”

The general consensus was that the shutdown was bad, but it was truly a temporary blip. Once things got back to normal, so did booking trends. Southwest sees the same thing, and that’s good news, but for Southwest, this is particularly notable since, as Tom mentioned, the airline is almost entirely domestic and took a greater hit than a carrier with a more diversified network.

Southwest’s stock has responded, now at the highest point it’s been in more than three years. And you’re probably wondering… why am I talking about share price? I don’t usually do that. But for Southwest, this is the most important number that exists right now by far. If the share price goes high enough, Elliott will take its gains and liquidate its holdings. That’s the whole point of the investment. The day that happens will be a huge celebration, because it means the airline can actually run itself instead of being run by money people who don’t care about its long term health. So, keep watching that stock….

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Brett Avatar

5 responses to “Southwest Confirms That Things are Firmly Heading in the Right Direction (Financially, At Least)”

  1. Mr. Eric Avatar
    Mr. Eric

    From a revenue generating perspective, there was always a lot of low hanging fruit for Southwest. I’d still love to see them introduce a true first/business class product. It would be successful in today’s travel environment.

    1. Jason Avatar
      Jason

      Rumors have it with the EML seats booking already surpassing WN original expectations they are pulling the trigger on bigger seats.
      The not so secret “speculation “ has the new 2×2 Big front “LUV Seating” coming with the arrival of the MAX7.
      The 20 something already built aircraft will have its current seats removed and replaced with its new seating.
      Once the certifications is complete all the new MAX7 deliveries will arrive with the new seating in the estimated 4th quarter of 2026 early 2027.

      Many spectate those 20 something Aircraft that are ETOPS capable will be used to replace the MAX8 ETOPS in Hawaii and or used to Add new Western European destinations from the East Coast.

      With the ULCC adding First class WN is already behind the industry curve yet again with the introduction of EML seats.

      More evolution is definitely coming the question is how quickly can WN execute the changes.
      Elliot Did one great thing for WN it forced them to make speedy changes vs BJ original slowly planned timeline.

  2. Angry Bob Crandall Avatar
    Angry Bob Crandall

    Southwest, no matter how hard they try, will always be known as the “Official Airline of Ma & Pa Kettle”. United, American and Delta position themselves as full-service global carriers – they fly internationally, offer premium cabins, have hub-and-spoke networks at major airports, and provide the amenities business travelers expect like lounges, lie-flat seats, and alliance partnerships.
    Southwest built its brand around being the scrappy, no-frills alternative with lower fares. Their whole identity is “we’re not pretentious.” How do you change the mindset that has been around for 60+ years?

    1. Mr Eric Avatar
      Mr Eric

      You make this comment as if UA, AA, DL were international full service hub and spoke international carriers with lie flat seat since their inception in the 20’s, 30’s or 40’s.

      All companies that have been around this long have evolved in some way, shape, or form. This is no different than the transition Southwest is going through now.

      1. Angry Bob Crandall Avatar
        Angry Bob Crandall

        I disagree.

        The passenger mentality differences between Southwest and major legacy carriers (American, Delta, United) are pretty stark and shaped by each airline’s business model:
        Southwest passengers tend to:

        They used to be more price-focused and value-oriented – they’d often choose Southwest explicitly to save money
        Accept fewer frills as part of the deal – they knew what they signed up for with no assigned seats, basic service, no meals
        Have a more casual, relaxed attitude – Southwest’s culture encourages this informality
        Be more forgiving of service quirks because expectations are calibrated lower
        Engage more during boarding (the open seating scramble creates a weird social dynamic)
        Feel less entitled to premium treatment since they’re not paying premium prices

        Legacy carrier passengers tend to:

        Have higher service expectations, especially in premium cabins
        Be more status-conscious – elite tiers matter enormously and create hierarchy
        Feel more entitled to specific amenities they’ve “earned” or paid for
        Be more demanding when things go wrong, particularly frequent flyers
        Treat air travel more transactionally and less communally
        Have stronger loyalty (or resentment) tied to their accumulated status

        The interesting thing is how Southwest’s egalitarian model – everyone boards the same plane, sits in similar seats, gets treated similarly – creates a fundamentally different psychological contract. There’s no business class passenger glaring at economy, no elite status creating a caste system.

        Legacy carriers have basically trained their frequent flyers to expect preferential treatment, which creates tension and entitlement. Southwest avoided that trap entirely, though their Rapid Rewards members still get earlier boarding positions.

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