Southwest Marginalizes Its Worst Onboard Experience


When I wrote about my recent trip on Southwest, the comment section had plenty of discussion around the problem of the Southwest B737-700. Of Southwest’s ~800-strong fleet of airplanes, there are still about 300 B737-700s. Those airplanes are not getting retrofitted with new seats, power, etc, and that seems like a problem for an airline looking to create consistency after a dramatic period of change. Though this will be a problem for a few years, it is an ever-shrinking one, and Southwest has reduced the aircraft’s impact in the network.

First, it’s important to note that these airplanes are going away quickly. In 2025, 48 of the -700s were retired. This year there are 60 airplanes leaving the fleet and I’ll assume the vast majority of those are -700s as well. So the numbers are quickly shrinking. This mesmerizing chart tells the story of fleet renewal at Southwest.

Southwest Departures by Fleet Type by Month

110-seaters in yellow, 140-seaters in blue, 175-seaters in red… Data via Cirium

The original B737-200s were gone in early 2005, and it wasn’t long before the -700 NGs took over as the most important aircraft for the airline from the -300 Classics. The larger -800 NGs showed up in 2012, but they remained small as the -700s continued to grow, including with second-hand purchases that went on for years.

It was July 2018 when Southwest’s -700 fleet hit its peak, scheduling 95,076 flights for the month, or more than 3,000 daily departures. This was clearly the backbone of the fleet, but it wouldn’t stay that way for long.

The MAX was supposed to begin the phase-out of the NG fleet, but it ran into, shall we say, a couple of problems. First, Boeing programmed the airplane to try to crash itself in certain circumstances, so it was grounded and wouldn’t come back into service until 2021. And second, the -7 variant which was meant to replace the -700 kept failing to be certified in the aftermath of that mess. It still hasn’t been certified to this day, so Southwest has taken delivery exclusively of -8s.

As the industry came out of the pandemic in 2021, Southwest’s -800/-8 flying looked like a hockey stick. It grew remarkably fast while the -700s were retired. Southwest had entered a phase of limited-to-no fleet growth, and so it just kept replacing -700s with newer, larger airplanes.

June 2023 was the first month that Southwest scheduled more departures on the -800/-8 than on the -700, but it was by a hair. And then the -700 took the top spot again, briefly. The last time the -700 had more departures scheduled was May 2024 when there were 62,710 departures on the -700 and 62,678 on the -800/-8. Fast forward to this upcoming May and the -700 has only 47,645 departures scheduled compared to 75,737 on the -800/-8. It is shifting quickly.

Of course, the problem here is that the -700s are still a bad experience compared to the -800s/-8s which will all have the new general standard interior installed. And though the number of -700 flights continues to decline, it’s still a significant number of passengers impacted by that bad experience.

What can Southwest do? It can start to put the -700s on shorter and shorter flights. That’s exactly what it has done, though I have no idea if that was the reasoning. This chart, I found fascinating.

Southwest Average Stage Length by Fleet Type Over Time

Data via Cirium

If we go back 20 years, Southwest’s -700s were the long-haul airplanes by necessity — the -200s/300s/500s couldn’t go all that far. But about 10 years ago, the -700s began to fly less than the average stage length for the airline as its newer -800s came into the fleet and did the longer-hauls.

You can see that stage length on the -800s has come down over time, and that’s because the -700s keep being replaced. But look at what has happened in the last six months, there has been a marked shift.

It was really starting around October that the -700s were deliberately put on shorter flights. Let’s take a look at the this coming May vs last May. The difference is striking.

Southwest Departures by Stage Length – May 2026 vs May 2025

Data via Cirium

So, yes, Southwest has a product problem. But also yes, it is doing what it can to fix it, short of spending millions to update a fleet that isn’t going to last more than a few years more.

That doesn’t solve the problem in the short term, but I imagine we’re going to keep seeing those airplanes retire at a rapid clip. We’re apparently just going to have to grin-and-bear it until the work is done. In the meantime, if you have multiple flight options, you might want to pick the one that isn’t on a -700 if you want the better experience.

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Brett Avatar

42 responses to “Southwest Marginalizes Its Worst Onboard Experience”

  1. Matt D Avatar
    Matt D

    USAir used to fly -300’s between SNA-PIT and I think LAX-PIT as well. Not quite transcon, but pretty close.

    The only detail I don’t remember is if it was eastbound only and the westbound needed a fuel stop or if it did operate N/S both ways.

    Either way, the -300 had longer legs than most remember.

    But being the cranky old fart that I am (I’ll engage you in a duel for most cranky), most don’t remember that either.

    1. Kevin Avatar
      Kevin

      I’m going off admittedly fuzzy memory here, but I could swear US used 737-300s n/s on PDX-PIT as well.

    2. Bill Avatar
      Bill

      I used to work the -300 and -400s at US in the early 1990’s. We often needed to stop for fuel on the westbound flights (ie: PIT-PHX, PIT-LAX), usually IND or MCI, especially in the winter months due to headwinds. Passengers never really understood the need to stop, although if we didn’t, we wouldn’t have quite made it to our destination…

    3. Brett Avatar

      Matt D – Yes, but USAir had extra fuel tanks on a subfleet of 737-300s. I think they referred to them as LRs, but they weren’t really LRs. Either way, those were modified airplanes, I think originally part of a Piedmont order but I could be wrong on that.

      That’s not to say the -300 couldn’t be pushed into longer routes. America West used to fly it on PHX-Dulles which was pretty ridiculous. But it was not the right airplane for flights that long.

      1. Mike Avatar
        Mike

        I remember flying PIT-SAN in the early 90s. No stop for fuel.

  2. Hk Avatar
    Hk

    Shorter or not, the boarding experience is same. Being shorter, there would be more -700 flights that will annoy more passengers. I think the reason for deploying on shorter routes is, usually shorter flights are emptier than longer flights where airlines put more effort to fill up. Then less grumpy passengers. Hope this expected load factor be the decision factor, short or not.

  3. 1990 Avatar
    1990

    Umm, aren’t we basically sane-washing what has been an unmitigated disaster, for consumers at least (assigned seats, new bag fees, etc.)? Like, I get it, a hedge fund known for “activist investing” comes in, pushes major changes that may juice short-term gains (up 55%!), all so they can exit with others holding the bag. Feels a bit like the plot of the movie Wall Street (Gordon Gekko’s takeover of Bluestar Airlines). Here, Elliott is targeting a company with a strong, established culture and a clean balance sheet, just to raid it. Gotta squeeze every dollar out. So, no, they are not gonna invest in improving anything; no new aircraft; no new cabins; no new lounges. Nothing. Just smash and grab. Then ditch. Feels post-Soviet.

    1. Brad Avatar
      Brad

      The thing that I’ve had reinforced via watching all the publicity for this WN transition and the comments both here and in other forums is that priorities are all over the board for folks.

      I practically refused to fly WN with their open seating and boarding disaster. I hated everything about that process and that was enough to drive me away. When they fixed that, they briefly became an option, until they started charging for bags and extra legroom seats – I always check one, sometimes two with things needed for work. Now I practically refuse to fly them because of this. YES, I know that I can get one free with the credit card, but I get two free on UA and extra legroom seats due to loyalty/status so I’m set. As a side note, people decry the lack of upgrades and devaluation of frequent flyer programs, but I get well over $3,000 annually in waived fees on UA due to loyalty – that is the value I get from the FF program, an upgrade while very rare is just the frosting on the cake.

      No matter what the decision point is, extra legroom, bag fees, WiFi, on board power, entertainment options, boarding process, first class, clubs or something else, everyone has something that drives their decisions and what they will tolerate or not.

      Every airline and almost every business is trying to drive increased profit, it is why they exist: to make money. The only real difference between WN and almost all the others is timing. The legacies and others started charging for bags and extra legroom seats 20 years ago and encountered this pain back then.

      1. 1990 Avatar
        1990

        Brad, that is a healthy perspective on subjective priorities. However, most loyal WN customers preferred the open seating and two free checked bags as well as less-restrictive cancellation and flight credit policies.

        As for amenities, the technology is there for all airlines to install and provide free, reliable WiFi to all passengers, yet, some still fail to retrofit their equipment. Finally, American joined Delta and jetBlue in offering free WiFi; yet, airlines like United and Southwest are still lagging behind (why United insults us with $8/800 mile WiFi fees, I do not know, other than complacency and greed.)

        I resist the ‘we’re a business not a charity’ tropes, because, yeah, we know, profits, but also, the time horizon of said profits matters. Is it short-term gain, or long-term gain? Maintaining a loyal customer base is the best strategy for long-term profits. I think Elliott has gone the short-term route here, and it shows, because they’re not in it for the long-haul. They want that sweet return and a quick exit; let the others hold the bag.

        1. David M Avatar

          Southwest stopped charging for WiFi late last year. United is deploying Starlink, on airplanes that have it, it’s free. In both cases, you need to be a member of their frequent flyer program, which doesn’t cost anything to join.

        2. Brad Avatar
          Brad

          1990 – the beauty of the capitalism system is that we can all choose based on the things that matter to us. While far from perfect, the mix of where I live (airport choice), UA’s route network and the hard and soft product that matters to me make my choice UA. A very good friend is a WN loyalist and he’s also hurting from the boarding/seating changes because the WN model best met his needs. Maybe he sticks with WN but maybe he chooses to fly UA more now, we’ll see.

          I vote for which business to use with my dollars and if one changes enough of their product to change my calculations, the dollars will flow elsewhere, which eventually may send a message if enough people feel that way. Over time it will be interesting to see if people vote with their feet in large numbers due to the WN changes that many find painful.

          1. 1990 Avatar
            1990

            We live in a mixed economy. Thankfully, it’s not pure capitalism, because that doesn’t end well for anyone without money or power. You must know that many workers and consumers are getting squeezed hard right now, and the capital class is entrenching their power (while also getting quite concerned about liquidity; see private equity). There clearly needs to be a better balance here, or those at the top are going to ‘kill the golden goose,’ which is the American middle class and modern consumer economy. As for voting with feet/wallets, I’d be less concerned about consumers switching to competitors, and more concerned about them simply staying home, close their credit cards, etc. On the plus side, maybe those folks will start investing again in their local communities, improving the things closer to them, spending more time with family, less strain on commuting across the country. That could be an incidental benefit. Or, some will starve, go insane, fight others, etc. (The capital class would prefer to divide and conquer, rather than unite and improve for all.) Time will tell.

  4. Southside Emil Avatar
    Southside Emil

    This is only one of the many reasons why flying Southwest is no longer tolerable.

  5. Robert Avatar
    Robert

    Reading this as I’m about to head off to board a -700 MDW-BUR. Guess I’m really unlucky.

    1. Brett Avatar

      Robert – No, if you were really unlucky you’d be on one of the BWI- San Diego flights still operating on the -700!

    2. Phllax Avatar
      Phllax

      BUR will remain an all 700 station due to airport infrastructure, except the HNL flight starting in August, until the new terminal opens. Once it opens in October expect to at least see the Max and 800 show up on the BNA, MDW and possibly AUS and DAL flights.

  6. Fajd1229 Avatar
    Fajd1229

    You are behind the times. SW will retro -700s w new seats and inseat power for the remaining -700s, that aren’t being retired. This was announced last month.

    1. Bill from DC Avatar
      Bill from DC

      Yeah but how many is that? Aren’t most being retired?

      1. Outer Space Guy Avatar
        Outer Space Guy

        Im gonna assume that the -700s they will keep will be the current overwater subfleet? The ones that go to Liberia, Belize, etc.

        Id be curious to know how many planes (of all types) in Southwest are part of the overwater subfleet (group life rafts installed in the ceilings, etc).

    2. Brett Avatar

      About half of the -700s will get power. I haven’t seen anything about a new seat.

      1. Jason Avatar
        Jason

        Southwest will be retrofitting all the NG8 and early MAX8 with the Recaro seat by the 2nd quarter of 2027. All the NG700 that are not slated for retirement will receive the old NG8/MAX8 seats.
        Last I heard Some slight changes the ELR OWWE will be 6 across gone is the 2 seater on the refresh NG700. Seat count will increase to 137>138. It will truly be the MisFit fleet for those Glen Danzig fans.

        The NG8/MAX8 will also lose the 2 seater at the OWWE exit row.
        The 2 Two seaters are now at Row 30 on the new layout . Everyone’s calling it Basic Economy Business class on the New seating layout.

  7. Melrose Park Moose Avatar
    Melrose Park Moose

    Why is SW’s executive management’s head in the sand? With so many people complaining and their service degradation is being discussed on many forms of media, you rarely hear a peep out of them. As for me, I’m between MDW and ORD and I have switched to UA/AA. I was a loyal SW flier for the past 18 years. Yes I loved the assigned seating except when like others it mysteriously changed before boarding. And many the nice GA’s at MDW have turned into dragons. I don’t need this. It’s stressful enough to fly.

    1. SEAN Avatar
      SEAN

      because most management teams have their heads in the sand do in part to private equity making the real decisions.

      1. Bill from DC Avatar
        Bill from DC

        In this case, the executives heads were already in the sand. Most of the decisions attributed to Elliott were things WN should done long ago.

  8. Paper Boarding Pass Avatar
    Paper Boarding Pass

    Another factor in the lack of -7 variant is better fuel economy which would be deeply appreciated in the current environment.
    Yet, Boeing is still dropping the ball….got to luv it!!

  9. Alex Hill Avatar
    Alex Hill

    Seat miles flown by type would be an interesting chart as well. I can sort of tease it out by multiplying the departures chart by the average stage length by the number of seats in each type, but that would be a better representation of the time customers spend on each type.

  10. Keb Avatar
    Keb

    I flew on a 700 last week and it was the first time since Elliot grabbed control. I am one of the few that liked the open seating, mostly because because I could choose a seat with a properly aligned window to stare out. I miss the old days when every window seat had a decent view opportunity. This 700 had wifi, but it barely worked. The cockpit view was the best part, but it was turned off for the more interesting parts of the flight: takeoff and landing. Gone was the friendly and often creative banter of the crew. They were polite, but sterile. I felt sad for the crew, the job didn’t seem fun for them anymore. I missed the check bags, as I could take my pocket knife along to my destination. I have a United card for my yearly trips to SE Asia (though I rarely fly on their metal since their asian partners are so much better), UA will be my choice for the few domestic flights I take now. Wish UA still had Channel 9. (sigh)

    1. keb Avatar
      keb

      Reminds me when US Air bought PSA. The saying at the time said “The smiles came off”. (PSA had a smile painted on the exterior of the plane under the cockpit as part of the branding)

    2. Brad Avatar
      Brad

      Me too, I loved and always listened to Channel 9.

      They are putting Channel 9 back on the audio systems, the United Fleet Site shows a lot of planes that are capable of Channel 9 again, but I’ve yet to be on one where the Captain turns it on. In the old days you’d occasionally get a flight deck crew that didn’t activate it, but many (most?) did. Now, nobody wants the pax listening in. Sad.

      It was a real differentiator for UA that I’d love to use again.

      1. Kilroy Avatar
        Kilroy

        I wonder what the lag would be between Channel 9 and LiveATC (via the plane’s internet connection, or via WiFi/cell service on the ground).

        I rarely use the internet when I fly, and United isn’t usually a good option for the routes I fly, but might be something fun to try if I can bring another pair of earbuds/headphones the next time I fly United.

        Searching online, there have been multiple instances reported where the Channel 9 feed picked up ALL conversations in the cockpit (not just the radio conversations with ATC, but also embarrasing chitchat between the two pilots at 35,000 feet that they wouldn’t have wanted pax to hear, such as complaining about their wives in graphic detail and impolitic opinions on former employers and United management). That may explain why many pilots don’t turn it on any more, even among those who are aware that it CAN be turned on.

        1. Brad Avatar
          Brad

          It sort of has the feel of the union probably told them to avoid it at all costs. I get it, but I don’t like it. It was fun to listen to your flight play by play live.

  11. MetroCity Avatar
    MetroCity

    Putting any/all discussion of seats, legroom, boarding and baggage aside, let’s just accept the obvious…
    Unless you’re flying First Class on a Singapore Airlines Airbus 380, flying anywhere on any airline is basically a colonoscopy at 30,000 feet.

    The best part of the trip is the airport in the rear view mirror.

    1. Bill from DC Avatar
      Bill from DC

      At least they knock you out for a colonoscopy

      1. 1990 Avatar
        1990

        And, for real, remember to get your colonoscopy, early and often. Too many gastrointestinal cancers, these days, unfortunately, increasingly for those under 50.

  12. Wany Avatar
    Wany

    700 does not have ETOPS and are not doing Hawaii flights, which are all long stages. One would also think customers are more likelu to spend money for comfort seats on longer stage thus putting reconfigured planes on those maximize revenue potential.

  13. To Hell with Basic Economy Avatar
    To Hell with Basic Economy

    Good piece, and very interesting chart. Maybe you’ve covered this somewhere else before, but I just don’t understand how Southwest is gonna operate a viable network with a 738 being their smallest airplane.

    Related… it’d be a great April fools post next year to explain that Southwest is gonna bring in a new aircraft type to handle their shorter/thinner routes. Still a 737, but one that’s totally new to their fleet… the 737-600!

    1. Kilroy Avatar
      Kilroy

      To your point about an April Fool’s post, it would be fun (albeit very implausible) to have a post about a new plane model added to Southwest’s fleet that would be on either end of the size spectrum. Perhaps a story about how Southwest has agreed to buy CapeAir for its 9 seat planes, or is buying a few A380s to use for its DAL-HOU-SAT/AUS flights, because even the planes need to be bigger on intra-Texas flights.

    2. Brett Avatar

      To Hell – It won’t be their smallest, that’ll be the 737-7 MAX when it gets delivered. But there will be far fewer of those in the fleet. I think the key here is remembering that Boeing gave Southwest a smoking deal when it couldn’t deliver -7s, so Southwest is in a good place with the larger fleet even if not every route needs them.

  14. Anthony Avatar
    Anthony

    What’s so bad about the 700?? I fly in them on my Nor Cal – So Cal travels on SWA,
    and wouldn’t mind flying them longer distances either. Demanding every convenience
    on SWA is like trying to find gold in a silver mine (as Elton John put it).
    And I do like the long-overdue assigning of seats on SWA.
    What I don’t like is trying to select a seat on their website,
    and seeing only extra-cost seats shown as available. Shameful.

    1. David M Avatar

      The seats are less comfortable on the -700, and they aren’t getting the same upgrades as the -800 and the MAX 8. I think the problem is that Southwest is offering an inconsistent product between the different fleet types. And it’s not like they charge less for a -700 flight.

      On the intrastate flying the differences probably don’t amount to much, but if you’re going to fly across the content, the differences start to matter.

  15. Jason Avatar
    Jason

    Now Bret we would all love a Cranky flier hypophyses of a pro and cons or what a Merged Southwest and JetBlue would look like.

    While I know a lot of AvGeeks dream of AlaskaAir buying the Easter seaboard Barbell to expand their network. Personally I don’t think AlaskaAir is truly a contender.
    United is most likely the leading Candidate for killing off I mean Buying JetBlue.
    But I wouldn’t count WN out of the Equation. WN drastically changed its business model and Andrew Watterson and the new management team had vast experience of making multiple fleets work. Many of WN old staff have left so the one trick 737 pony mentality no longer a stuck in their old ways problem anymore.

    JetBlue needs WN network just as much as WN needs JetBlues Network they both would add huge value to each other’s frequent flyers and business customer base.

  16. Chuckie Avatar
    Chuckie

    737’s are outdated heaps of junk. A220 all of the way

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