United is finally announcing its new, long-awaited Basic Economy offering today, and that’s why this post is late. See, it was embargoed until 5am PT, so if I posted earlier, this would have been incredibly vague.
This is a lot like Delta’s Basic Economy in that it’s not a separate class. It’s just more restrictive than regular economy fares. And United is even more restrictive than Delta, because it won’t let you earn elite qualifying miles/dollars/segments, and non-elites can only bring a small “personal item” onboard. But there is more to discuss than just that, so this seemed like a good opportunity to try something new here.
In the next installment of my quest to try out different hands-free mediums, I’ll be going live on Busker at 11am PT/2pm ET today to talk about this in more detail. I’m hoping to answer some of your questions in real time, if you join in. I was briefed on this yesterday, so you should be able to learn a whole lot more from this discussion than from the press release (not that I’ve read it yet).
This is in lieu of the regular podcast this week, so let’s see what you think. Hope to see you all at 11am PT/2pm ET. (Yes, replays will be available.)