Last week, oneworld rolled out its new alliance-wide premium service branding… oneworld Priority. I assumed this was the same as SkyTeam’s longstanding SkyPriority, but there is a subtle difference. SkyPriority is the overwhelming alliance-wide branding that is always in white type on a red background. On the other hand, oneworld Priority is more like a tag that just gets added more subtly to existing branding.
What do you like best? Should there be more prominent alliance-wide branding or is a less prominent tag better?