Way back in 2010, JetBlue rolled out a bunch of snack boxes, and I was less than impressed. JetBlue is an airline that should be able to do better than just a run of the mill snack box.
Well, this Tuesday JetBlue began a 3 route test (JFK – LAX, Long Beach, and SFO) of new fresh food options. There is a turkey croissant with a muffin and fruit for breakfast, quinoa salad or roast beef sandwich for lunch/dinner, and antipasto or yogurt all day long. Caroline Ramsey, Manager of Product Development in charge of the buy on board program, flew in from JFK to Long Beach that day to see how everything was going. When she arrived, she joined me in a private tasting where we could sample all the options.
I was not disappointed. Take a look at this 7m08s video of my tasting to see for yourself. (Yeah, I know it’s long but there were five things to review…)
The food was good, so now we just have to hope that it does well enough that JetBlue can roll this out to more routes. The initial test is 2 weeks long. After that, food will continue on these routes at least until September but they will start trying to vary what they stock by flight depending upon demand. Eventually the hope is that this will go on all transcontinental routes and then on longer domestic flights as well. But we’ll have to see how the program does.
Anyone have any plans to fly on one of these routes soon? If so, chime in with your thoughts. JetBlue is really paying close attention to feedback to see what they could be tweaking. You can probably hear some of that from Caroline in the video. (She was taking notes about what I thought and asked a lot of questions. I’m sure she did the same thing to all her fellow passengers on her flight out to Long Beach.)
I’m just glad to see JetBlue putting a fresh option out there. Now if only they had ovens onboard…