My Video Review of the JetBlue Snack Boxes

Hours after I wrote my scathing review of the new JetBlue snack boxes last week, I just happened to be at an event with the local JetBlue crew here in Long Beach. The station manager invited me to come on out to the airport and he would set me up with each of the five boxes so I could do a taste test. Did you think there was any way I’d turn that down? Nope. I taped it and condensed it down to under eight minutes with clever (read:awful) editing. (Brownie points for anyone who knows where that music is from.)

Yep, there were some decent things in there, but honestly, anything I tasted after that sugary pretzel dip was written in a haze.

Was I too harsh on JetBlue last week? If they weren’t JetBlue yes, but since they are JetBlue, no. I think most of us have come to expect more from the airline and this offering is more worthy of one of the other guys that everyone likes to beat up. I had my hopes up that they would come up with something better when they finally started offering grub. Maybe they’ll get there eventually.

Maybe I should blame humanity rather than JetBlue. After all, people are buying this crap, and if they weren’t, JetBlue wouldn’t be selling it. Regardless, I really hope that JetBlue comes up with something better.

They can keep that pretzel dip though.

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30 Comments on "My Video Review of the JetBlue Snack Boxes"

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m.lyons
Member

Hawaii 5-O theme. Aloha.

JM
Guest

5-O’s Steve McGarrett, Chin Ho Kelly, and Danny Williams would have had real meal service aboard a United DC-8, though.

steve
Guest

It should be noted that some of those products appeared to be organic or all-natural. Which, if true, is a big step for the airline industry

Jason H
Guest

My goodness. I think I’d need my stomach pumped, or at least a long nap, after eating some of that. In fairness it is another differentiator for JetBlue, but if I’m flying coach I’d bring my own. Now the breakfast in first class on Delta and United is pretty good, but for the vast majority at least this is something.

David SF eastbay
Member
I thought the boxes were cute, but didn’t care how that cheese thing at the end is served. That looks like they picked some up at the grocery store and resold them to people. Except for the one with chocolate milk, everything else just looked like snack food and not anything filling for a nonstop transcon flight. Are they all served on the flights that have them or is the ‘breakfast’ one only available in the morning? What was served would have a ‘shelf’ life, so is that outside of the boxes marked so you can see if it’s a… Read more »
Allan
Guest

No, you were not too harsh. Their offerings is garbage, on par with the abominations that are the United snack packs. These appear to be very similar. I had one of the United choices on the way back from Cabo last September and was sick barfing and had explosive diarrhea for a week.

I dodged Montezuma’s Revenge but was felled by the United Snack Pack!

Stephen Dutton
Guest

It all looked Cranky like the the food put in the Apollo Capsules when they went to the moon, except theirs tasted like food, Ugggh, I’d rather starve.
On my last flight YSSL – YBCG I was on Jetstar and passanerger next to me eat his way through 6 boxes of sushi!!, that he carried on board…. Ugghh, I still feel sick as a parrot.

troyfilson
Member

Cool review. Reminds me of the SQ menu tastings they had at EWR and JFK, but SQ used chefs that made real meals for the 18+ hour long-hauls.
There were a couple guesses on the music of Hawaii 5-0, but I think the music sounds like it may be from a Coen Bros. film. Not sure though.

Ken
Guest

I think you should do a full review of the buy on board offerings for each airline. Some are pretty good, some are not.

FrogMan
Guest

I still think you should do your version on ‘supersize me’ and eat nothing but buy on board snack paks for a month. I’d love to know what that would do to your blood chemistry!

Benji
Guest

$6 for those boxes is a rip… I just flew Delta and paid $5 to get chips, dried fruit, beef jerky, crackers, cheese, cookies, chocolate, and mints… plus getting my free pretzels/peanuts/gingersnaps… you’re right… I’d expect JetBlue to have provided better quality, a better price, or better portions, at least…

frank
Guest
Whine, whine, whine………..you want “whine” with that cheese? It seems that everyone forgets that in the 80’s and 90’s many airlines out there served food. It also was the bane of midnight jokes. And, finally, after 9-11, food disappeared from the skies (in coach) to CUT costs. It’s SIX DOLLARS, people! That’s competitive with other airline (food for purchase) meals out there. Jetblue’s COSTS have to stay competitive with other carriers. Yet, you whine about the quality, portions and price??????? There’s MANY AIRLINES who offered premium/superior meals and snacks through the years and they were complimentary!! They’re no longer in… Read more »
frank
Guest

Angry? NOT AT ALL. I’m REALISTIC. You view this offering as a passenger, I view it as an employee within the industry. Of course, we’re not going to see eye to eye on all issues. I dont need a break from anything! Maybe YOU need to boarden your perspective!
Also, I have 31 years in this industry, possibly about the same time you were born, by the looks of you in that video. And, you’re how old?

FrogMan
Guest
Nothing like the “how old are you” argument. I’m now convinced! Perhaps next we’ll hear such compelling rebuttals as: “you’re ugly” or “you smell funny” (which he likely does sweating out all the crap in those snack boxes). Frank, you haven’t dealt with the fundamentals of the argument. JetBlue has been an innovative airline since it began. That innovativeness is a key component to its brand and why people choose to fly them. These snack boxes — regardless of their economic viability — do not further that brand, rather they are in conflict with it. They are without a doubt… Read more »
frank
Guest

Nothing like the “how old are you” argument. I’m now convinced! Perhaps next we’ll hear such compelling rebuttals as: “you’re ugly” or “you smell funny” (which he likely does sweating out all the crap in those snack boxes).
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Hey, I WASNT THE ONE who made it personal.

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Frank, you haven’t dealt with the fundamentals of the argument. JetBlue has been an innovative airline since it began.

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I thought I did. Jetblue is a LOW…..COST……CARRIER. Get the concept?

innovative, you say? So was MGM Grand Air, Midway, Air Atlanta, New York Air, blah, blah, blah.

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[…] from local issues (today) to American and other partnerships. Yes, I made sure to touch on snack boxes and the express beverage service as well since those have been hot topics here recently. Of course, […]

cstclair
Guest

Keeping up with everyone else and saving cost with near zero weight on the product – but .. the waste and the packaging – I thought JetBlue would have thought a bit more about the planet on this one. Really, if you are smart enough to plan a trip and find the airport, you aught to be smart enough to ration your time to buy a decent sandwich at the deli counter by the gate before they call your flight.

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[…] a strong brand, but it hasn’t found that next killer innovation. (Sorry, JetBlue, but those boxes of food that will survive a nuclear winter don’t count.) In fact, the airline has shown restraint when it comes to rolling out the next step in inflight […]

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[…] back in 2010, JetBlue rolled out a bunch of snack boxes, and I was less than impressed. JetBlue is an airline that should be able to do better than just a run of the mill snack […]

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[…] back in 2010, JetBlue rolled out a bunch of snack boxes, and I was less than impressed. JetBlue is an airline that should be able to do better than just a run of the mill snack […]

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