This week’s featured link:
Can These New Airlines Bring Canada’s Sky-High Fares Back to Earth? – Bloomberg
And the answer is, yes. It’s easy to bring low fares into a market. But can they actually make money doing it? Canada’s problems are many, high costs, small population, etc. But you’d think that the right ultra low cost carrier could succeed in some way. There’s no way all of these will work, however.
Two for the road:
Voting Results on the Transitional Agreement – Virgin America TWU
There was an interesting vote that took place with Virgin America’s flight attendants this week. After unionizing, they had the chance to vote on their first contract before the Alaska merger, and they shot it down. On the surface, it’s a bit of a head-scratcher to me. With this, they would have had at least some protections to help with the merger. And there were some pay bumps too. Now they just have to wait until they get on the Alaska contract down the line since I can’t imagine a new agreement being negotiated before then. Here’s one take that seems to support the no-vote.
Remaking Marketing Organizations for a Data-Driven World – KelloggInsight
Tom O’Toole is out at United as Chief Marketing Officer, but he recently did a sit-down with Kellogg to talk about United and marketing. It’s an interesting read, whether you believe that United is doing a good job or not. (Thanks to Jon for the link.)