This Week on BNET (August 11 – 15)

How Important is Aircraft Type?
Do people really care what type of plane they’re flying on? A report from Boeing says that they do, but I’m not entirely convinced on this one.

Air Canada’s Olympic Ads Work, United’s Don’t
United and Air Canada have both put out ads as official Olympic sponsors. While Air Canada’s work for me, United’s do not.

Northwest’s Smart WorldPerks Marketing
There are plenty of reasons not to like airline marketing, but I received an email from Northwest after my latest booking that was very smart on their part.

United and American Make Opposite Fleet Moves
United is likely to cancel its narrowbody commitments while American is ramping up. Why are the two airlines taking such different tacts?

American and British Airways Apply for Antitrust Immunity
Now that open skies between the US and Europe has opened up Heathrow, American and British Airways and looking to catch up to the other alliances.

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