Who’s excited for a special Wednesday post? Actually, all of you who don’t care about Hawaiʻi should be. I was going to just do this on my regular Thursday, but I figured some of you would kill me if I had another entire week dedicated to the islands. So, enjoy today, and then there will be a non-Hawaiʻi post as usual tomorrow.
Hawaiian officially announced yesterday that it will replace its B717 fleet with the B737-800 as first reported by The Air Current, and as we discussed on The Air Show podcast. I had the chance to sit with Hawaiian CEO Diana Birkett Rakow and Head of Hawaiʻi Operations Jim Landers on Tuesday to learn more about the plan.
Hawaiian has been in a bind. The B717 fleet has aged noticeably over the last couple of years, requiring more downtime and maintenance work. Temporarily expanding that fleet was considered a non-starter, and so the interisland operation has suffered. There have been operational issues, and the only solution was to pull down the schedule to give the existing fleet more of a breather. The problem has become so acute, especially in the middle of the day, that Hawaiian is putting a temporary solution into place.
Starting this October, Alaska — not Hawaiian — will fly three daily roundtrips between Honolulu and Kahului (Maui) on a B737 that will rotate back into the mainland fleet. Since this is Alaska-branded, there will be no pog juice or any Hawaiian-style service. This is simply a band-aid until they can bring the real solution into place.
That will start in 2028 when the first B737-800 painted in the Hawaiian livery and with Hawaiian-branded service will enter the fleet. The full timeline for the retirement of the B717 has not been determined, but this will not be drawn out. They just don’t have all the answers yet.
Rendering via Hawaiian
For example, we don’t yet know how many of these airplanes will enter the Hawaiian fleet. They need to figure out exactly how many flights at what time of day they need to operate with these higher-capacity aircraft, so they will back into the exact number later. That’s easy to do when you have a whole fleet of -800s at Alaska today that gives flexibility, but I was assured that this will continue to be a high-frequency operation the same way it is today. And when asked if all interisland routes that operate today would continue to be flown with these bigger airplanes, Diana responded, “I don’t see us pulling out of any of those markets”
What will these look like on the inside? If you’ve been on an Alaska -800 today, it will be pretty similar. Those airplanes just had a full refresh, so the configuration will remain the same with 16 First Class, 30 Premium Class (extra legroom), and 115 in coach for a total of 161 onboard. While none of that will change, the color schemes onboard will, including the bulkheads and seat covers. This will look like a Hawaiian-branded airplane.
This means the interisland experience will be better in several ways. Most notably, these airplanes will have an extra inch of pitch in coach, a full extra legroom section, and double the number of First Class seats onboard compared to the 128-seat B717. The reality is that with 33 more seats on the airplane, they don’t need to try to squeeze more capacity into the aircraft, so they can make it a little more comfortable.
The bigger First Class cabin and new Premium class also means improvement for elites who will have more upgrade opportunity, but it also means more seats are available in general. Diana said, “a lot of guests really do purchase First Class.” First Class is also helpful for paid connectors in First Class, especially those from Japan and Australia who have to funnel via Honolulu before going to another island.
Diana and Jim highlighted a lot more about the improved onboard experience including power outlets and Starlink onboard, but who really cares when your longest flight is less than 45 minutes? I suppose it’s still a nice bonus, especially for the local business traveler. But ultimately, this is just something they’re going to milk since it’s already on the fleet at Alaska today.
The Decision
I was most curious about how they arrived at the -800 as the right airplane, and Jim gave some really helpful context since he was at Hawaiian before the merger. He explained that while “there isn’t another perfect 128-seat tank being built,” it was a previous generation narrowbody which seemed to be the best fit. Pre-merger Hawaiian was circling its efforts on a second-hand fleet of either A319ceo or A320ceo aircraft since it would give more commonality with the Airbus fleet.
Now that Hawaiian is part of Alaska, the decision tipped in favor of a B737 fleet instead, but it’s for the same basic reason… engines. New generation Pratt & Whitney GTF or GE LEAP engines just don’t work well for short, frequent hops. I did ask about the Embraer 195 E1 which uses engines from that generation, but the combination of already having the -800s in the fleet and wanting more capacity made the -800 a no-brainer, especially in the middle of the day when they don’t have enough capacity now They would rather have bigger planes with enough capacity during the peak and then fly with more empty seats in off-peak.
I did ask if this meant the A321neo was not long for the fleet, Diana said that wasn’t the case. As she explained it, “we are maximally using every airplane we have at our disposal right now, we want all those airplanes.” What to do with the A321neos is something for much further down the line.
The Added Bonus
These airplanes will be based in Honolulu and will be flown only within the islands… usually. There is an added bonus of having this fleet in the same configuration it is in now, and that is the ability to sub the airplanes on to mainland routes if needed. This isn’t going to be something that’s scheduled, but what if a plane breaks in Honolulu? In my view, they don’t need to have significant spare capacity for the mainland fleet, because they can press a -800 into service if needed and maintain the schedule.
They have yet to figure out how training and maintenance and all that will be handled, and that’s going to make some Honolulu-based employees a little anxious. But Diana did point out that Alaska just opened a new global training center in Renton outside Seattle. I would be surprised if that’s not where primary training happens which would obviously be a change from how training is done on the B717 fleet. Maintenance functions will, of course, be significant in Honolulu, but they don’t know what the plan is for heavy checks yet. Or at least, they aren’t ready to talk about it.
While this will make some people anxious, Diana did say, “we intend to keep a strong headquarters [in Honolulu] with training and front line resources.”
The Cargo Angle
Also announced yesterday was that Alaska Air Cargo will expand from five to nine aircraft, and at least some of those airplanes will be branded Hawaiian Air Cargo and will be based in Honolulu to fly between the islands. The exact split isn’t yet ready to be announced, but they will start flying in the first half of 2027.
Rendering via Hawaiian
Hawaiian hasn’t had a dedicated cargo fleet in nearly a decade. Back then, it leveraged the ATRs that were flying to Molokai and Lānaiʻi to bring in some cargo-only aircraft to fly between the bigger stations. Jim was there for that, and I actually met with him in 2018 to learn more about the operation. But the pandemic brought big issues. With reduced jet flying, the outsourced passenger ATRs had to be grounded to avoid busting the pilot contract. In the end, Hawaiian decided the operation just wasn’t worth it, so it shut the whole thing down.
Now, Jim is bullish once again. He said that there were “bright spots in the ATR service,” but they also had real reliability issues thanks partially to their age. That was magnified by the fact that routine service and parts availability were all pain-points. Jim says they had “plenty of customers lining up,” and now they’ll be able to go back to them with much bigger airplanes. I can’t imagine Aloha and Kamaka are thrilled about this prospect, but with Transair having a much-diminished presence flying only Shorts 360s after crashing a B737 in 2021, maybe there is opportunity for all.
Either way, with Alaska already having a successful air cargo business, adding more to the fleet to fly within the islands is a whole lot easier than standing something up from scratch. All of these changes show some of why Alaska taking over Hawaiian can have a real benefit.
