Fares Are Going to Have to Rise Quickly


If things were looking too good in the airline industry, friends, don’t worry. The government is here to help change that. In light of what’s been happening in the Middle East, oil prices are soaring, and that means airline costs are going to do the same. This is going to have to mean lower capacity and higher fares, and that’s a best-case scenario. How many times do we have to keep watching this same movie before we decide we don’t actually like it?

As we all know by now, the US and Israel have invaded Iran, and Iran has fought back by firing missiles at and targeting drones in just about any country within reach. Iran can’t reach the US directly, so instead it is largely looking at US targets in the region — plus Israel, of course — but it is also seemingly just shooting for chaos. Case-in-point: the attacks on Dubai’s airport.

With the US and Israel seemingly wanting regime change and requiring “unconditional surrender,” it was up to Iran’s leaders to either roll over or get wild. Iran is very weak after years of sanctions and the last round of nuclear infrastructure targeting by the US and Israel, so if it didn’t roll over, it was going to have to find a way to fight differently. To the surprise of absolutely nobody outside the government, Iran has chosen the “scrappy and desperate” plan. To prove its path, it has named hard-liner (and son of the last hard-liner) Mojtaba Khameini as the new supreme leader.

It seems like all of this hit home this weekend when oil prices started to skyrocket. That is, of course, a huge concern for the airline industry. Fuel costs are shooting through the roof as well.

Iran has effectively closed the Strait of Hormuz which happens to be an annoyingly important transit route for oil. Let’s map it.

Remember the Gulf War in 1990/1991? That was at least partially over an oil drilling dispute that ended with Iraq invading Kuwait at the top of the Persian (or Arabian, depending upon who you ask) Gulf. This is a very oil-rich region, and tankers are a key way to get oil and gas out of there and around the world, especially into Asia. About a quarter of all tankered oil goes through the Strait of Hormuz and a fifth of all liquified natural gas does too.

The strait is circled in red on the map. It just happens to be a very narrow point where the tippy top of Oman (yes, that’s an exclave of Oman and not part of the United Arab Emirates), sits a mere 24 miles away from Iran at its narrowest point. There isn’t much room to spare, having only one shipping lane in each direction. Each are two miles wide. Closing the Strait causes major global oil problems. But why would Iran want to hurt the entire globe? Ah…

Remember that whole “scrappy and desperate” thing I mentioned? Well, when you can’t fight fire with fire, you get desperate to play to any strengths you have. And for Iran, one enormous strength is the ability to close off the Strait of Hormuz. None of this is a surprise. Every time Iran got mad at the US over the years, it would threaten to close the strait. This time, it actually did it.

Most of this oil doesn’t come to the US, but that doesn’t matter. Oil is a global market, and even the threat of reduced supply will spike prices everywhere. With the realization this past weekend that this situation wasn’t going to end quickly, the markets responded and prices shot through the roof.

Despite some frenzied overreaction that saw oil rise to over $110 a barrel over the weekend, it has settled back down to a still painfully-expensive $85 a barrel range as of the time of writing. I imagine this will continue to be volatile for some time.

The bigger issue for the airlines, however, is that jet fuel is proving to be spiking even more than barrels of oil alone. Take a look:

Yesterday, jet fuel was averaging $3.67 a gallon in the US, and it’s going higher. So what does that mean in practice? Let’s use Southwest as an example since it very publicly decided to stop hedging fuel at the worst possible time.

Southwest in 2025 averaged $2.41 per gallon for a total of $5.24 billion in total fuel expense. That was 19 percent of the airline’s operating costs. In Q1 of this year, it guided to an expected $2.40 per gallon price.

At $3.67 per gallon, just as a thought exercise, this would be another $2.7 billion fuel cost annually based on 2025 usage. This is more than a 10 percent increase in operating expense right off the bat.

If this were truly a short-term spike, it can be easily weathered, but the whole point of this post is to show that it doesn’t look like it’s going to be short term. The Iranian regime has every incentive to do everything in its power to prevent the stated goals of the US and Israel from happening, and we know it doesn’t care about what it may have to do to the people of Iran to achieve those goals. There will be ups and downs and twists and turns as this conflict drags on, but it’s hard to see how it doesn’t… drag on.

Of course, it’s possible oil prices could come down quickly, but that’s actually a worst case scenario. That would indicate that demand for oil has plummeted which would in turn mean we are all in for tough economic times ahead.

If you’re an airline what do you do? You cut capacity. (Ok, maybe not to India since that traffic isn’t going through the Middle East right now as it usually does.) I imagine they’ll probably wait a little to ensure that this isn’t truly a one week spike in oil, but even with some decline in demand for tickets, there (hopefully) isn’t going to be enough let-up to allow oil to settle back down to where it was. The only lever airlines have to deal with that cost spike is to cut capacity and raise fares.

For an airline like Southwest or Delta, this is a relatively straightforward effort. But it could be the death knell for an airline in a more precarious position, maybe one based on Fort Lauderdale? Smaller shocks have pushed airlines to the brink before.

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Brett Avatar

23 responses to “Fares Are Going to Have to Rise Quickly”

  1. abcdefg Avatar
    abcdefg

    What’s the timing look like on putting out revised guidance?

    One more variable to the game theory going on with capacity – ORD, F9/NK, etc.

  2. Mike (dontflymuch) Avatar
    Mike (dontflymuch)

    Just the best timeline we live in (&&)

    By the way for all of you who predicted this year would be it for Spirit, this may be the proverbial match that leads to its demise

  3. Grichard Avatar
    Grichard

    I wish these graphs would have the Y axis start at 0. The first one makes it look like oil prices tripled, when the actual increase was about 50%.

    Or if starting at 0 is impractical, then the Y axis should “float’ and not touch the X axis directly, to emphasize the point.

  4. Tim Dunn Avatar
    Tim Dunn

    The airline industry is always just another black swan event away from a massive financial crisis. Oil prices have climbed 40% over the past month from the mid $60s to currently just under $90. Let’s remember, though, that crude oil touched $120/bbl just after Russia invaded Ukraine.

    A whole lot of airlines thought 2026 was going to be an extention of 2025 which was largely pretty positive esp. for the US airline industry. The weakest carriers had hope they might survive in 2026- some in and some out of bankruptcy reorganization – while others used low fuel prices to offset increased labor costs in 2024 and 2025 and for others engaged in market share grab strategies which are almost always not sustainable just because the airline industry never provides a sustained, level playing field.

    The first quarter profits that many airlines thought they would have will vaporize with fuel surging for 1/3 of the quarter. The normally much stronger 2nd quarter looks very iffy and capacity has already been committed to so even if capacity is cut, the labor and aircraft costs including for regional jet contracted operations cannot be pulled out on a couple weeks notice w/o the costs remaining.

    For 2026 as a whole, some airlines in chapter 11 won’t emerge – certainly not as fast, some airlines that thought they would recover in 2026 might be looking at chapter 11 in the next couple years after all, and a few other airlines will start the cycle of depressed earnings and short-term recovery all over again.

    and let’s not forget that United is unique in the industry in having just said before the black swan appeared that it was close to settling with its FAs so it could then turn its attention to other labor groups that have been waiting for years for industry competitive compensation.

    The order of events for 2026 will be: industry profits are wiped out for the first two quarters, capacity will be pulled but won’t help until the 3rd quarter and beyond, strategies that were on the table for 2026 will be tossed, and survival of certain companies will be very much a topic by the back half of the year.

    It is also worth noting that DL is best positioned for this shock because of its ownership of a refinery which benefits the airline esp. when jet fuel crack spreads are high; the same setup in 2022 saved DAL $777 million or 23 cents gallon for the year. West coast carriers will be even harder hit since so much refinery and pipeline capacity is out of service. AS and HA will see even bigger fuel cost growth than the rest of the industry.

    Too many believed that the post covid recovery was sustainable and yet airline history is pretty predictable that recoveries are shorter lived than crises.

  5. Angry Bob Crandall Avatar
    Angry Bob Crandall

    Three key points:
    1. The insurance mechanism is doing the work of a blockade. The Strait isn’t formally closed, but insurance withdrawal is accomplishing the same thing — major oil companies and commercial operators have pulled out of the corridor. Insurance premiums had already hit six-year highs before the strikes began.
    2. Oil prices breached $100 this week. Crude oil crossed $100 per barrel on March 9, sending airline stocks into a sharp selloff. Analysts slashed 2026 profit forecasts, warning the “golden era” of post-pandemic aviation profitability was over. Delta and United are considered better positioned than American, but no carrier is immune to $115 oil.
    3. Jet fuel is already at a four-year high. Jet fuel at the US Gulf Coast hit $4.12 per gallon as of early March — and fuel represents 20–30% of an airline’s total operating costs. The global industry’s net profit margin was forecast at only 3.9% for 2026 before any of this happened.

    1. Matt D Avatar
      Matt D

      So how about that $147 oil back in 2008? Apparently people have already forgotten.

      That would be the approximate equivalent to $220 today.

      So in terms of how far the dollar goes, we’re only maybe at around half of the previous record, which wasn’t even all that long ago, and already the Doomsday stories are off the charts.

      JS

      1. Mike dontflymuch Avatar
        Mike dontflymuch

        “It was worse during the great recession” isnt the flex you think it is

      2. CS Avatar
        CS

        You nailed it!

  6. Emil D Avatar
    Emil D

    The passenger airlines that I believe are most exposed are:
    1. American Airlines is the most vulnerable of the Big Three. American famously does not hedge its fuel costs, and with a debt load of approximately $36.5 billion and razor-thin profit margins despite record 2025 revenues.

    2. United Airlines had $59 billion in revenue and jet fuel expenses over $11 billion, with a net profit of just over $3 billion; meaning even a roughly 25% increase in oil prices would more or less wipe out the carrier’s profits.

    3. Delta Air Lines has the best natural defense of the three because of their ownership of a refinery in Pennsylvania. That provides a partial “natural hedge” against rising crack spreads, allowing it to offset some increased costs.

    4. Southwest Airlines is in a precarious spot. They ceased fuel price hedging after 2025, considering it too unreliable and costly, leaving it fully exposed. And they are simultaneously undergoing a major strategic restructuring – abandoning its point-to-point model, at exactly the wrong time.

    5. JetBlue is in serious trouble, absorbing additional fuel cost increases is likely unsustainable. etBlue’s five-year credit default swaps, a measure of investor concern hit their highest levels since November. Bloomberg

    6. Spirit Airlines is in the most precarious position of all. Spirit has a bankruptcy plan, but fuel prices now threaten it. A sustained fuel spike could effectively end its restructuring.

    7. Frontier is similarly fragile. Frontier has struggled in quarterly results. It has almost no cushion to absorb a doubling of its biggest variable cost.

    1. Kevin Avatar
      Kevin

      DL also has a “natural hedge” in most of its employees being non-union. If this goes on for more than a few weeks, look for things like widespread hour cuts and/or pressure from the company to take leaves.

      1. Tim Dunn Avatar
        Tim Dunn

        DL’s greatest non-fuel “hedge” in a crisis like this is fairly conservative capacity growth; although still above GDP for the 2nd quarter, DL was a fair ways down the list of US carriers in terms of domestic capacity growth for the 2nd quarter.

        It is always easier to take capacity out if you don’t have to pull as much as other carriers

  7. SEAN Avatar
    SEAN

    Trump has already capitulated even though he made it sound like victory & it was do in part to the oil price shock as well as Israel just getting pummeled.

  8. Matt D Avatar
    Matt D

    Don’t kid yourself. The oil commodities traders are absolutely loving this and popping champagne corks. They savor volatility (preferably bullish) and make their money on the swings. Their worst nightmare would be a flat and stable market.

    The Defense sector probably is too.

    And we also all know that long term decisions are, as often as not, perhaps more so, made based on short term circumstances. Look at what happened during the planned-emic and the industry is still trying to play catch-up (ketchup?) from their panicked, knee-jerk reactive scorched earth decisions made in haste.

    But but but I know….”it’s different this time”.

    As I take a quick glance at all this, shake my head, then tune it all out and go back to posting my airliner pictures. I’m too old and too tired to otherwise really GAF about all this bullshit.

    Not sure I really had a point to all this. I’m just in a lousy mood this morning. I’m usually grouchy, but even more today.

    Can’t you write another post about why ONT remains underserved or explain why the windows are offset on some SkyWest planes and why they are flush with the seats, the result being that even in a window seat, you have to lean forward or crane your neck back to see out; the view directly to your side is of the wall?

    1. SEAN Avatar
      SEAN

      The person behind the film you sited has disavowed it.

      1. Matt D Avatar
        Matt D

        Huh? No idea what you are talking about. Maybe you mean “cited” but even then, still no idea what you mean.

    2. ejwpj Avatar
      ejwpj

      I agree – but I’m afraid you’ll have to find something else to distract you from grouchiness! How about a cruise around Venezuela, or a train ride from Moscow to Beijing? That’s take your mind off this nonsense – which is what started this whole debacle! Now I’m ready for another cup of coffee! Thanks Matt!

      1. Matt D Avatar
        Matt D

        I don’t drink coffee. Haven’t in many years. For my morning caffeine fix, I have about six cups of hot green tea. As cantankerous and old as I am, I’m in pretty good health (take a huge daily vitamin regimen, go to the gym regularly), it my last physical and bloodwork results were accurate. And I have no idea why or why I take care of myself. This damn life is taking forever.

        And I don’t need (or want) to visit the other hemisphere to see a decrepit train system. We already have one here.

        1. ejwpj Avatar
          ejwpj

          Ditto! I’m old (and cantankerous!) too!
          But you missed my subtlety! If you visit some of these “nice” places, you will appreciate coming home so much more – even though it’s not the wonderful place we grew up in! Have more tea!

        2. Uncle Floyd Avatar
          Uncle Floyd

          Damn, Matt. We sure need an old grouch like you in the White House.

          Oops, already got one. Never mind.

          1. Matt D Avatar
            Matt D

            That would involve two things, neither of which I’m a fan of.

            One, being around people. Constantly. I don’t even like it occasionally.

            The other, having to play…well….political games. I’m usually good at sniffing out BS, euphemisms, and innuendo. Not good at playing them though.

            Hard pass. And I don’t like Chump either. Not because of the whole “files” thing, which I think is also just more BS that I don’t care about. But because his economy has face planted, despite his promises and all his talk and no action with regards to getting the “other side” in line. The TACO moniker is, I think, well deserved and fitting.

            1. Uncle Floyd Avatar
              Uncle Floyd

              Now there’s a campaign slogan for the ages. “Vote for me even tho I don’t like you”.

              Hmmm….sounds familiar, come to think of it.

  9. tb Avatar
    tb

    Brett really interested to hear your take on what this does at the ULCC end of the spectrum. Breeze seemed poised for a breakout year, Allegiant merged with SunCountry to strengthen their long-term position, and Avelo (much like Spirit) was already trying to contract themselves to survival. Assuming Spirit really does go 6 feet under (I’ll believe that when I see it), seems like Breeze is well positioned with an already announced FLL base opening this summer. Do we see some sort of Frankenstein combination of Frontier/Spirit/Avelo? Or do they just die and let the Delta’s of the world pick the carcass for the good assets? Would love to say this might drive some soul searching over at SkyView, but alas AA has entered the realm of “too big to fail”.

  10. Pilotaaron1 Avatar
    Pilotaaron1

    “Let’s use Southwest as an example since it very publicly decided to stop hedging fuel at the worst possible time.”
    Wow they really did abandon everything that made them Southwest.

    As for the rest, fuel prices have off and on volatile since 2008. If airlines haven’t figured out how to weather it by now, maybe they need to figure out how to do so.

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