Viva and Volaris Propose a Merger of Equals to Dominate México


I did not see this one coming. Mexico’s two biggest airlines have proposed a merger of sorts. This seems like a pretty wild proposal considering they are, again, Mexico’s two largest airlines. Is there some merit here? Probably. Is this anticompetitive? That is a question probably best left to the regulators.

This is not a typical merger as we see them in the US. This would be more like what we see in other parts of the world where there’s a single holding company that sits over multiple different airlines with much less coordination.

The idea seems to be to have each side equally contribute shares to form a new Mexican airline group… that apparently has no name yet. But this group will simply be the holding company over both airlines. The idea is to save money on fleet acquisition, procurement, etc, thanks to economies of scale.

This would seem to be quite the bold move to have these two airlines under the same ownership considering how much of the market they control together. The numbers certainly play that out on the surface.

Top 20 Mexican Airports by Domestic Seats with Combined Viva/Volaris Share

July 2025 – June 2026 schedule seat data via Cirium

Aeromexico is the only other significant airline operating in the domestic market. But even Aeromexico is mostly only relevant in Mexico City itself. I suppose you could say Mexicana matters in the AIFA secondary airport market, but that’s really about it.

In the Mexico City (MEX) market, the airlines have a combined 42.5 percent of seats. But in every other market? It’s almost entirely Viva and Volaris and nobody else. Just look at those seat share numbers in the chart above.

Of course, maybe the networks are completely complementary. After all, Volaris is strongest in Tijuana and Guadalajara while Viva is big in Monterrey and Mexico City/AIFA. But also, there is a lot of overlap…

Viva/Volaris Overlap Markets

July 2025 – June 2026 schedule seat data via Cirium

The overlap exists in more than a quarter of all domestic markets. It’s hard to imagine how this merger could get through antitrust, right? I honestly don’t know how strong the protections are in this regard in México, but this would presumably still require approval of US authorities as well considering there is a competitive impact in the US market.

For their part, the airlines give a bunch of reasons why this is great in their release. But these are the specific ones for passengers:

  • Preserves existing choice for passengers. Both Viva and Volaris will retain their current operations under their independent certificates and titles of concession, preserving existing route offerings for passengers, while expanding distribution capacity and exploring collaboration on perks such as their leading frequent flier programs: Doters and Altitude.
  • Creates new domestic travel options and expands access. The formation of the airline group will broaden access to affordable air travel and provide passengers with greater choice and convenience through more point-to-point travel solutions, new operational bases, and enhanced connectivity with potential codeshare agreements between both airlines.
  • Improves international travel capabilities. Viva and Volaris will broaden their reach and continue to deliver ultra-low fares and high standards to communities abroad and tourists visiting Mexico, as well as provide passengers with greater opportunities through global codeshare partnerships and distribution systems.

My thought is that the play is that this isn’t about the domestic market but it’s about competition within Latin America. There is likely a pretty powerful combination here that could rival the likes of Avianca or Copa, at least in the north-south market. LATAM is probably a stretch too far, but still, it might be an argument to pursue.

None of these seem particularly compelling as an offset to reduced competition on the surface, but these are two airlines run by very smart people, so I imagine we will see a strong case being made. And since I don’t know how the Mexican authorities review these types of things or who else would need to give approval, I’m going to reserve judgment and watch how this plays out.

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Brett Avatar

11 responses to “Viva and Volaris Propose a Merger of Equals to Dominate México”

  1. Anon Avatar
    Anon

    Rail travel in Mexico is pretty much non-existent and long distance buses are slow. Air travel is essential to Mexico, much like the USA. Allowing 3 domestic airlines to shrink to 2 would likely cause significant harm to Mexico’s economy and population. I very much hope Govt and/or regulators say No

  2. Emil D. Avatar
    Emil D.

    United Airlines operates under United Airlines Holdings, Inc., Delta operates under Delta Air Lines, Inc., American under American Airlines Group Inc., and Southwest under Southwest Airlines Co. so why couldn’t these two companies operate under a holding company?

    1. SEAN Avatar
      SEAN

      The difference is that each US carrier is under it’s own holding company Vs two or more airlines under the same holding company, IAG for example.

    2. MNG Avatar
      MNG

      They could. The question is whether they should.

  3. stogieguy7 Avatar
    stogieguy7

    The wild card in Mexico is something that nobody would like me to bring up…..so I will: corruption. And with that goes not just payoffs/favors but existing relationships with the right people. Now, I have no idea who this proposed holding company would be in cahoots with in Mexico City (if anyone). But if they are, you’ll know because roadblocks will be easily flattened. And, if they’re not, you’ll see this being a prolonged battle.

    Honestly, I can’t guess how this will go. AMLO (who is Claudia’s mentor) was a big proponent of the renaissance of Mexicana. A merger such as this would not be good for this nascent airline which is backed by the government. Even though Mexicana is not a factor, I’m sure that there are well placed people in the government who would like it to become one. Seems unlikely to me, but these are the kinds of interests that can complicate things.

    So, get out the popcorn on this one.

  4. Ryan Avatar
    Ryan

    How does Indigo Partners feel about this and how could that potentially all play out?

  5. DesertGhost Avatar
    DesertGhost

    I’m wondering how much Bill Franke is involved with this proposal. As Brett mentions, this transaction may be about much more than Mexico. Franke’s Indigo Partners, which owns roughly 18% of Volaris, also owns JetSmart that operates in South America, mainly in Chile and Argentina. This could get interesting to say the least. Stay tuned …

  6. See_Bee Avatar
    See_Bee

    AeroMexico is going to be in a tough spot if this gets approved AND the DL JV is finally put to bed. They will have a higher cost profile without the premium demand to offset, all while falling down the S curve just about everywhere besides MEX

    Perhaps the MEX government forces the CombineCo to divest aircraft and slots? Viva and Volaris have to be getting hit with powdered metal issues and wouldn’t mind dumping a few planes

    I wonder if there’s a compromise here where the DL JV is approved and this merger gets approved? AM can then focus on US transborder traffic and intra-MX business markets. And then the LCCs can have everything else. It’s still a lot of risk for AM… what if DL (unlikely) or the US govt blows up the deal? Then they’re stuck

    1. SEAN Avatar
      SEAN

      And knowing the current administration with their current world view, they will stick their nose into just to screw up whatever decision the Mexican government chooses to do. That is regardless if it is right or wrong.

  7. Bernardo Ng Avatar
    Bernardo Ng

    If they are asked by the government to divest slots at MEX I guess that would be good to be given the go ahead.

  8. Bravenav Avatar
    Bravenav

    There really is no such thing as a “merger of equals.” One company is buying the other, the question is who.

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