Elliott Starts to Sell Its Southwest Stake


There are an enormous number of filings that public companies have to make with the Securities and Exchange Commission (SEC). They are all public and nearly all of them are incredibly boring. But every so often, a routine filing shows us something of interest. That happened this week when Elliott disclosed that it had begun to sell down its holdings in Southwest as the stock price has surged.

It was June 2024 when Elliott Investment Management announced it had taken more than a 10 percent share in the airline and wanted to make big changes. But it wasn’t until August 5, 2024 when Elliott Investment Management filed its SC 13D with the SEC, noting that it had passed that threshold and now held an interest equal to 11 percent of the company’s outstanding shares.

There have been 11 amendments to that original SC 13D (called an SC 13D/A) that have noted additional changes in holdings. It has been a one-way street since that first filing, but now it has for the first time gone in the other direction. Take a look.

Elliott Investment Management Economic Holdings in LUV (with Share Price)

Data via SEC, Yahoo! Finance

It was on September 16 when Amendment 10 was filed showing Elliott had hit its high-water mark of a 16 percent economic interest in the airline. That day, the airline’s shares closed at $31.57.

This is a complicated financial structure which I will gladly admit I don’t fully understand. But the way I see it, Elliott held 9.7 percent of outstanding common shares, and then it had derivative swaps worth an additional 6.3 percent. Those swaps did not carry any voting interest, but they did provide the economic interest of common stock.

Now, on December 16, Elliott has filed Amendment 11 which says its economic interest has dropped to 13.1 percent. That’s actually an increase of common shares to 9.9 percent, but the derivatives have now dropped to 3.2 percent. The stock’s closing price on December 16? That was $42.17.

Elliott, of course, is in this to make money. It said early on that it thought the airline’s $28 share price could easily get up to $49 within a year just by doing a quick business review and, in my words, just copying what every other airline has done and eliminating what made Southwest unique.

Elliott forced the issue, and it wasn’t long after Southwest’s investor day where it touted its own initiatives that the airline gave in to the pressure from Elliott. By the end of October, Elliott and Southwest had an agreement to cooperate. In March, Southwest announced Elliott’s long-desired initiatives were being put into place. Then the clock started ticking.

If Southwest wasn’t able to turn in better results quickly, it was going to be in real trouble. Elliott agreed not to rock the boat until early 2026, but if Southwest hadn’t gotten the stock price up by then, it’s hard to imagine management surviving.

Southwest had been putting out good guidance numbers, but Wall Street just wasn’t a believer that the airline could execute. Other than a couple of temporary blips, the share price stayed in the low $30 range.

After the chaos of the government shutdown which fell into Q4 this year, Southwest put out guidance that was lower, but it did not disappoint. It seems that Wall Street has now finally started believing, and the stock price has been on a consistent march northward since then.

Passing $40 seems to have been a trigger point for Elliott to start liquidating. It made a nice little profit on the shares it sold, but it still holds a very significant stake. If this all continues on the same path that Southwest has been on, I would imagine we will see Elliott continue to shrink into irrelevance and Southwest will finally be rid of that company. But if Southwest falters? It could get wild on the inside over there.

For this reason, Q4 results will be very important, but probably not as important as the guidance that will presumably get released at the same time. Southwest should have some tailwinds, so if it can’t take advantage, that’s a red flag. By Q1, bag fees will be almost entirely in place, except for those who bought their tickets well in advance. And the new seating plan with extra legroom goes into place for flights from the end of January.

I would imagine if the stock keeps climbing, Elliott will keep selling in tranches. It can’t just walk away all at once. The pressure will remain very high on management for some time until Elliott is gone for good.

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Brett Avatar

12 responses to “Elliott Starts to Sell Its Southwest Stake”

  1. SEAN Avatar
    SEAN

    Go away Gordon Gekko.

  2. Brian W Avatar
    Brian W

    What is missing from the article is Elloit has always been a relatively small minority shareholder. It could never implement the changes it wanted without a shareholder base that was frustrated with the lack of share appreciation to match to overall market returns. In Dec 2014, LUV stock was trading for the same price as today. 11 years later, they have had no returns. That shareholder base will be around even after Elliot departs and expect a return on their invested capital.

  3. Angry Bob Crandall Avatar
    Angry Bob Crandall

    Southwest was stagnant in the investment market. So the overhauled the Board with five Elliott-appointed directors joining. Many are airline industry veterans with relevant operational experience. Two-thirds of board members were replaced WFAA, removing long-tenured leadership that had presided over Southwest’s underperformance. Again, the old Board was too stagnant.

    As CF has pointed out, the company repurchased $2.25 billion in stock in 2025, approximately 12% of market cap, and targets $1.5 billion in incremental EBIT from new initiatives by 2027. Revenue management improvements are already showing positive impact.

    Then there’s the cost of value creation. The transformation hasn’t been painless. But from a pure shareholder value perspective, Elliott is adding value—the stock is up significantly, revenue initiatives are promising, and financial discipline has improved. However, this comes at the cost of Southwest’s unique culture and employee-friendly practices.

    Whether this represents sustainable long-term value creation or financial engineering for a quick exit remains to be seen. But something had to be done.

    1. The_Chicago_Jet Avatar
      The_Chicago_Jet

      While I’m not a fan of private equity and certainly feel bad about the Southwest employees that lost their jobs I think the company brought this upon themselves. As you note they were stagnant for years, believing their own hype while the competition continued to innovate, eating away at their customer base at both the bottom and the top.

      Sadly I think this needs to happen at a lot of companies. Too many American Boards of Directors were appointed by and/or are friends of the CEO so they just rubber stamp their decisions.

  4. Mike Avatar
    Mike

    While were on the LUV airline, anyone else find the announced partnership with Turkish Airlines a bit like strange bedfellows? I get that Turkish wants to keep on the global scale with BA and the gulf as a stopover airline, and that LUV is desparate to show off an international partner, but I dont see too much overlap in clientele. Southwest doesnt have too much of a footprint in your big cosmopolitan cities with travelers that would have a need or an interest to go to, say, the caucusus. Partnerships with Iceland Air and Condor made sense, leisure travelers love flying affordably to Europe. This one, just seems like Southwest looking for anyone to sign with

    1. Anthony Avatar
      Anthony

      It’s all about credit card signups and mileage redemptions. Southwest is finally realizing that’s where the treasure is buried. None of their partners make sense in that regard, except potentially Icelandair.

  5. 1990 Avatar
    1990

    Ok, fine, so they aren’t dumping the stock in a post-fever-dream panic, but, the reputational damage is already done. Everyone who’s in-the-know blames them for the anti-consumer, brand-ruining changes they pushed for (loss of two free checked bags, lack of seat assignments, flexible credits, etc.) Then again, maybe this was all an elaborate way for management and other shareholders to boogeyman any hard decisions onto a third party, activist investor… naw, blame Elliott anyway. Bah!

  6. Noreen Avatar
    Noreen

    Southwest no longer has value for me and I no longer fly them. With the playing field leveled, i.e. checked bag fees, paying for seat assignments, etc., they fall to the bottom of the heap in my world. It’s really too bad. I loved them, and now I don’t.

  7. AFG in DEN Avatar
    AFG in DEN

    I was on a Southwest flight just last weekend. At one point toward the end of the boarding process, as the C group was shuffling in looking for open seats, the lead attendant made an announcement to try and hurry things along, making the comment “…remember that in January, Southwest will be moving to assigned seating.” There was a *huge* cheer from the whole airplane.

    This is just one example, of course, but I genuinely don’t think there are that many people that actually find the things Southwest did/does “different” all that essential to choosing SW over someone else. Go where I need to go at a time that’s convenient for me at a price I’m willing to pay. Don’t cancel, and be on time. Everything else—literally everything—is a distraction from those wants. I’m not happy it took a leech like Elliott to make it happen, or for the SW employees that lost their jobs through no fault of their own, but I’m glad Southwest is becoming more focused on being an airline than being some kind of maudlin cult.

    1. Brett Avatar

      Southwest was already planning assigned seats and extra legroom before Elliott got involved.

    2. Emil D Avatar
      Emil D

      I was a Platinum Medallion with Delta until this MDQ crap reared its ugly head. Now that SW is moving to assigned seating I’ll look to them, AA or UA for the best deal. Ed blew it at Delta.

      1. John G Avatar
        John G

        American has the same thing.

        I’m a 20 year EP and I fly 200 segments a year. And I fall behind someone whose company spends a bunch of credit card money.

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