Spirit Reverses Most of Its Recent Network Experiments


Spirit is bankrupt, and it has told us that it will redesign its network. The airline is not wasting much time. Last week it announced it would be exiting 12 airports. Ok, it’s exiting 11 it already flew and one that it will never start. Most of these exits were recent experiments that clearly have not worked.

The airline was already barely flying the airplanes it had, and now it’ll need even less aircraft time. Aircraft lessors should get ready for a bumpy bankruptcy.

Regarding this initial move, the airline provided me this statement:

As part of our efforts to transform our business and position Spirit for long-term success, we are adjusting our network to focus on our strongest performing markets. As a result, we have made the difficult decision to discontinue service at Albuquerque (ABQ), Birmingham (BHM), Boise (BOI), Chattanooga (CHA), Columbia (CAE), Oakland (OAK), Portland (PDX), Sacramento (SMF), Salt Lake City (SLC), San Diego (SAN) and San Jose (SJC), effective the week of Oct. 2, 2025. Additionally, we are no longer moving forward with plans to launch service at Macon (MCN), which was scheduled to start Oct. 16.

We apologize to our Guests for any inconvenience this may cause and will reach out to those with affected reservations to notify them of their options, including a refund. We are grateful to the airports, business partners and community members in these markets who welcomed and supported us. We remain committed to offering high-value travel options and will continue to serve dozens of destinations throughout the U.S., Latin America and the Caribbean.

Well alrighty then. I will have more to say about what’s going on in the western US tomorrow, but I want to focus today on how this is mostly unwinding several initiatives that came about during and after the pandemic. It’s basically a u-turn for the airline, but when it gets back to where it started a few years ago, it might not like what it sees there either.

Cutting the West

Like I said, I will talk more about the western network tomorrow… but it is gone. Some of these cities were served before the pandemic, but Albuquerque, Boise, Salt Lake City, and San Jose were not added until 2022/2023. All of those only had service within the West. They were added to the network as Spirit tried to grow into a new strategy of flying within the region instead of just to/from it.

That is now gone completely, with the exception of a handful of flights from Las Vegas to Southern California and Reno. Everything else that remains in the West will go east of the Rockies.

The Tripod Approach

In 2024/2025, Spirit tried another new strategy. It would go into smaller cities with sub-daily service to three different destinations.

Birmingham (AL) came online in October 2024 with 6x weekly to Fort Lauderdale. In 2025, it added 1x daily to Newark and 2x weekly to Detroit. Detroit was set to end in September, but now the city will be exited entirely in October.

Columbia (SC) started in June 2025 with 4x weekly to Newark, 3x weekly to Fort Lauderdale, and 3x weekly to Orlando. Chattanooga started at the same time with the only difference being 4x weekly to Orlando instead of 3x weekly. These are now both gone.

Funny enough, the only markets like these that remain are those larger markets that started earlier with many more cities.

Since starting in 2023, Spirit has served 10 different destinations from Charleston (SC) at different times. This winter, it will be down to 1x daily from both Fort Lauderdale and Newark along with 4x weekly from Detroit. It’s a similar pattern in Norfolk which had service to 7 destinations. It is now down to Fort Lauderdale, Orlando, and Detroit.

You can see where this is going. The small cities haven’t been able to even support the tripod, so they’re gone completely. The somewhat larger cities haven’t been able to support a whole lot of destinations, but Spirit is hoping the tripod will work for them.

The Silly Contour Partnership

It wasn’t all that long ago that Spirit announced its latest network plan which was to go into even smaller cities than Chattanooga and Columbia. (I know. I know.) The idea was that it would partner with regional-operator Contour in markets where Contour had service. Contour would not only continue its service, but it would ground-handle Spirit flights and help with local marketing.

This was never going to be a huge for Spirit, but it was a potential way to get a little extra utilization out of the fleet. The first experiment in this plan was to start service to Macon (GA) from Fort Lauderdale twice a week on Thursdays and Sundays.

That was supposed to start this October, but now it’s off. It hasn’t been specifically said that this Contour partnership is dead, but I’m going to guess it is. You just can’t make this work with a fleet of airplanes starting at 180 seats. And even if you could eke out a victory, it would be so small that it wouldn’t matter.


With all of this gone, Spirit is going to try to get back to the basics. The problem is that the basics weren’t working either. Presumably there is a core network that works for Spirit, but I’m guessing there’s more cutting to do before we find that.

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Brett Avatar

32 responses to “Spirit Reverses Most of Its Recent Network Experiments”

  1. SEAN Avatar
    SEAN

    Trans-American has a better chance of survival than Spirit does at this point.

    1. Bill from DC Avatar
      Bill from DC

      Their planes have curtains in the windows and wheels and look like a giant Tylenol!

      1. SEAN Avatar
        SEAN

        But do they have any copies of Nunns Life onboard?

        1. Chuck Avatar
          Chuck

          Do you have anything lighter?

    2. enplaned Avatar
      enplaned

      There was once an almost real airline called Trans American:

      https://commons.erau.edu/aviation-pioneers-association/airline/trans-american-airlines/2/

      Why, despite carrying passengers, it wasn’t real:

      https://en.wikipedia.org/wiki/North_American_Airlines_Group

      1. SEAN Avatar
        SEAN

        Believe Trans-American was a portmanteau of American & American Trans-Air, a mid-sized carrier based out of MDW that had the code TZ.

  2. Angry Bob Crandall Avatar
    Angry Bob Crandall

    CF,
    Are there any crew bases affected by this?

    1. SEAN Avatar
      SEAN

      Trans-American? Yes, I think they’re shifting from Chicago to Atlanta.

      1. Bill from DC Avatar
        Bill from DC

        Just don’t order the fish. Try the lasagna.

    2. Brett Avatar

      Angry Bob – Beats me. Nothing has been announced, but I’d imagine Las Vegas will at least shrink.

  3. NedsKid Avatar
    NedsKid

    VP of Network Planning John Kirby retired (Ben Munson who is CEO of Contour used to work for him at AirTran Airways). A former JetBlue person is joining Spirit as VP.

    1. SEAN Avatar
      SEAN

      Who was the former JetBlue member& was that person involved with the attempted merger with Spirit recently?

      1. NedsKid Avatar
        NedsKid

        No, they left JetBlue a few years ago.

    2. Anthony Avatar
      Anthony

      Spirit hasn’t announced a replacement yet.

      1. SEAN Avatar
        SEAN

        Oh sorry, I misunderstood.

  4. Bill from DC Avatar
    Bill from DC

    I’m just sad that we won’t get to witness the insanity of 180 seat planes serving Macon Georgia.

    1. NedsKid Avatar
      NedsKid

      How is it any different than half of what Allegiant does? Grand Island, NE? Toledo?

      1. Cas Avatar
        Cas

        It’s not, but that’s exactly where the problem lies – even if you find a miniscule airport that can support low-frequency Florida flying, Allegiant will already be there.

        1. MarylandDavid Avatar
          MarylandDavid

          The death spiral will likely start soon (or already has) in that people won’t book on Spirit because they are worried they’ll liquidate before their flight. So, already low revenue will go even lower. I don’t think they’ll make it through 2025.

      2. Brett Avatar

        NedsKid – It is a lot different. Macon is an hour’s drive from ATL. While it’s bigger than Grand Island, ATL has flights all day long to FLL and all parts of Florida for cheap. Flying twice a week from Macon is not gonna move people. Grand Island, however, only has flights to Vegas and Phoenix on Allegiant. The nearest airport with flights to those cities is a 2.5 hour drive in Omaha, and it doesn’t have particularly frequent or cheap flights. It’s a much bigger hassle and people will work their vacations around that schedule.

        Toledo is a different story. That’s very close to Detroit, but there is also a big population with about 650k in the metro area. So Allegiant can fly to more cities and have a larger base to choose from.

        Macon just doesn’t make sense.

        1. NedsKid Avatar
          NedsKid

          Grand Island also has EAS on American Eagle to DFW (and soon to be ORD).

          Macon is much easier and faster access for much of the south Atlanta metro area (NK was selling it as a co-terminal). If you live in Clayton County, you could be home from landing in Macon before you even get to your car at ATL (unless you paid for the $40+ a day close in garage parking).

          While Macon may not have worked in the end, and NK is seeming to find places to remove aircraft from the schedule, it is not dissimilar from other airports an hour drive (or closer) from metros. Belleville IL, Rockford IL, Concord NC…

          ATL has flights to BWI/DCA/IAD almost like an hourly shuttle but the two daily regional jets out of Macon have some of Contour’s highest market load factors consistently.

          1. Brett Avatar

            NedsKid – EAS doesn’t matter in this context. That’s going to be high fare connectivity into a big hub. It’s useful, but it’s not going to work for a family of four on a budget trying to take a sun vacation. They’ll drive to Omaha.

            On those other airports you mention, I think USA is probably the closest comparison. Rockford doesn’t have a flight to Fort Lauderdale, and Belleville is summer-seasonal only. USA is a similar distance from FLL as ATL is, and there is good service to the primary airport, though ATL has double the seats Charlotte has. Allegiant was flying 180-seat A320s from USA, so it’s similar to what Spirit would fly from Macon.

            So let’s look at Q1 2025 where Allegiant had 3x weekly Jan/Feb and 4x weekly in Mar to USA. The CLT-FLL average fare was $129. USA-FLL was a miserable $33, Allegiant’s lowest average fare and stage length-adjusted yield other than Savannah. It had below average loads of 76% (FLL was 80% overall).

            Now in ATL, you have double the number of ULCC seats than CLT, and the average fare is lower at $113. So it’s hard to see how Macon works.

          2. enplaned Avatar
            enplaned

            There are, broadly speaking, two types of small city Allegiant airports. Those with no nearby main airport and those with close main airports.

            The ones without are a lot more prevalent in the Allegiant system and work better. The BLVs, etc, suffer from two problems (1) while the fares are lower at BLV than at STL, the schedules are way, way better at STL and that’s valuable to some (2) any time there’s a fare war at STL, BLV is cooked.

            Whereas, isolated airports like Bismarck, etc – fare wars at a nearby airport are just not an issue. There is no nearby airport.

            MCN suffers from another issue – the first natural east coast leisure destination is for small cities is Orlando, but Macon is too close to Orlando. If you’re a family you’d be crazy not to drive. So the destination that has the most promise for most east coast cities is irrelevant to MCN.

            Cas is also right – Allegiant has already adopted a more-or-less optimal spread of small cities, at least for the fleet it has. Breeze is trying to make a smaller set of cities work – remains to be seen if that will work.

            Fun fact about Macon – it was once a base for Hawaiian Airlines. True story. Look it up.

            1. Matt D Avatar
              Matt D

              Then how do you explain FAT (Fresno, CA)?

              There are almost two million people within a one hour or less drive time radius of FAT. And yet look at how scant their service is. A lot of new flights have been added over the last five or so years, granted. But I still think it’s well below it’s potential. Kind of like ONT.

              And that’s because there is a substantial “drive-off” base. People within the FAT catchment area-roughly Merced to the north and Tulare to the south-driving to either SJC, SFO, OAK, or LAX to catch their flights. A drive that’s 2-3+ hours away, depending on which one they choose and where they’re starting from.

              And neither is a particularly easy drive either.

              I wouldn’t exactly call those “close”. Yet tons of people do it.

              Why?

            2. enplaned Avatar
              enplaned

              Matt D – I was speaking of Allegiant. You’re talking about FAT in general I think. But OK.

              I tend to agree FAT has historically been underserved. But it’s grown recently and there are reasons why airlines are reluctant.

              California has vast differences in wealth.

              Last I checked the California Central Valley (depending on your definition of its boundaries) had per capita income levels lower than the state of Mississippi. People there are, on average, really poor relative to even the LA basin, let alone CA regions that are seriously wealthy, like the Bay Area (which leaves LA in the dust on per capita wealth). Coastal California, in general, is far more wealthy than the interior and the Central Valley in particular is dirt poor. So, the population of Fresno is just a start – look at purchasing power.

        2. Bravenav Avatar
          Bravenav

          Macon is actually 1 1/2 hours from ATL with no traffic, and more like 2 hours with the typical traffic on I-75 during the day. Warner Robins is 15-30 minutes further.
          The metro area is 415k, so not tiny.

          There are plenty of similarly situated cities with successful service. Look at Fayetteville, NC, Rochester, MN, Allentown, PA, Waco, TX, College Station, TX, etc.

          Twice a week mainline from Macon to South Florida is not a stretch.

      3. John G Avatar
        John G

        Macon is an hour and 15 minutes from the busiest airport in the world. There plenty of places on the north side of Atlanta that take longer than that to get ATL at rush hour in fact.

        Toledo is three times larger than Macon.

        Besides that Allegiant is running two flights a week out there in September.

        Two a week. Not daily. Two flights a week to St Pete.

        Grand Island isn’t much busier, with four flights a week in September.

      4. Bill from DC Avatar
        Bill from DC

        One huge difference is that Allegiant has historically been profitable and Spirit is in chapter 11 for the second time in six months.

  5. Anthony Avatar
    Anthony

    I thought for sure Macon, GA was going to be the golden goose that saved Spirit. I can’t believe that strategy didn’t work.

  6. enplaned Avatar
    enplaned

    Problem for Spirit is while they may have routes that are more profitable than others, few are protected. There’s not much in the way of a fortress to which Spirit can withdraw.

    Northwest when it went bankrupt was still untouchable in Minneapolis and Detroit – Spirit can be touched almost everywhere and United made a point of demonstrating that last week.

  7. Tim Dunn Avatar
    Tim Dunn

    NK’s network problem is that it has tried to compete in markets where another carrier is larger; LAS for WN, DTW for DL.

    NK does have a size advantage but there are still multiple other carriers siphoning off traffic.

    ultra low cost carriers will not succeed as long as they try to siphon off traffic in a strategy which other carriers can easily fight back against.

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