I may have flown to Dallas for American’s leadership conference last week, but that was merely an appetizer before the main course. The airline’s comms team set up an event for eight of us in the media to stay up all night with American and learn about different parts of the operation ranging from simulators to the hangar and everything in between. There were several different ways I thought about writing this up, but I’ve decided to just run through it chronologically.
Today, I’m starting with the first half of the night when we were in the operations center. Look for a future post to cover our visit to the pilot simulators, maintenance hangars, and American’s DFW tower. (Note: All times Central)
[Disclosure: American provided flights and hotel for this event]
Feeling refreshed after a half-hour nap and a shower, I headed down to the lobby of the Hyatt in downtown Dallas to join the group. Fortunately, the doors didn’t shut on me 10 minutes before departure, and I was allowed on the bus. We took the long ride out to American’s Integrated Operations Center (IOC) on the airline’s new headquarters campus just south of Dallas/Fort Worth International Airport (DFW).
Once we arrived, we were badged (they take security seriously, as you’d hope) and escorted into a big command center conference room that overlooks the operations floor. The command center is used for crises, and that means it doesn’t need to be used too often. The room is wired with computers and a wall of giant screens so they can communicate quickly and efficiently when it becomes necessary. That night, it was fortunately all ours.
American’s President Robert Isom stopped in with his wife to come say hello. They had just finished with dinner, and Robert gave us a short talk about the importance of the IOC to the airline. It was a casual, broad overview of what we were going to see that night. Then he took off, and we were left at the mercy of the comms team. Fortunately they had prepared well.
Erwan Perhirin had stepped up to the plate to talk to us about the onboard experience. If we’re judging importance by length of title, then Erwan is very important. He’s the Managing Director of Customer Experience Marketing, Onboard Products.
Erwan clearly got lucky with the early shift when we were all still coherent. He ran through a list of what American is doing to improve the onboard product. (Save your snarky responses… you aren’t the only one who thought it.) But most importantly, Erwan brought us samples to try out.
We had amenity kits passed around, and some, like Scott Mayerowitz at The Points Guy, opted to model the merchandise. I was less interested, mostly because I hadn’t eaten dinner and was starving.
I get my food.
American recently partnered with Zoës Kitchen for its buy onboard product. I had bought the fruit and cheese plate coming out, but the other three non-breakfast options were available to sample this time around. I passed on the hummus since it’s pretty hard to mess that up. The wrap was squished and looked far from appetizing, but it actually tasted pretty good. The sandwich? There was just too much bread. I wouldn’t buy it. But I was now full and ready to push on. Erwan left us, and he was replaced by
Annette Hernandez, Senior Manager of Social Media Customer Service.
Annette runs the team of 25 that handles all the social media work. The team is spread out between headquarters and the IOC. They quickly found real value in having social media people located right where the action was, and they haven’t looked back. Annette showed us some of the more interesting tweets (public, not DM) that had come in, and then we played a little game where we had to decide how we would respond to a customer tweet. It’s harder than it looks. Is someone just complaining generally or do they need a response? With thousands of tweets coming in each day, they have to make a lot of quick decisions.
At this point, we had been sitting for too long and my carb-induced coma was setting in. It was time to make a move, but first I had to get comfortable.
Erwan had left us all with a pair of premium cabin pajamas, but only three of us were willing to try them on. That’s Scott Mayerowitz again on the left and Brian Sumers from Skift on the right. We also had those stylish slippers on, and no, we didn’t bother changing for our tour of the IOC with Frank Coppola, IOC director.
We hit the floor. The first thing I noticed is that the number of screens you have seemingly determines your importance. The second thing I notice is that pretty much everyone has a dot matrix printer. It’s amazing that this is still a thing.
It was a particularly busy day in the IOC thanks to some nasty weather north and east. There were a lot of cancellations, but things had begun to wind down by the time we walked in. The IOC is set up as one giant room with windows on the sides. The center was built a couple years back and it’s meant to withstand a strong tornado. You’d expect it to be really loud with all those people in one space, but it’s not. There is a lot of sound-dampening material used in the walls, and there is white noise pumped in as well. It’s oddly, peacefully quiet.
Clearly we had found one of the more important people. Above is an international flight dispatcher’s workstation. He was planning the trip from LA down to Sydney when we were there, and there was some rough weather over Samoa that was causing them to fly fairly far out of the way. That’s the red/orange blotch toward the bottom of the map on the right side. Everyone we ran into was calm and collected, as you’d have to be to work this job. It is quite comforting to see.
Our tour had finished, and we came back up to the command center for a talk with Steve Abelman, Program Manager IOC Weather Technology. By this time, we had talked about everything weather and he was giving us a little quiz he had put together. (Interactivity was key to keeping us awake.)
American doesn’t have in-house meteorologists any longer. This function was outsourced to The Weather Company years ago. Steve is the only meteorologist on staff these days. He says that having it outsourced to a big company with a lot of resources works out well for American. There are some Weather Company staff embedded in the IOC, but they also have a head office on the east coast that cranks out charts to help with weather and turbulence predictions.
As you can see in the photo above, turbulence is an incredibly rare thing. I was actually shocked to see that number. (This stat doesn’t include light chop, but it does include light to moderate turbulence, whatever registers on the sensors American has on its airplanes.) Steve was asked whether turbulence was better or worse today than in previous years (a climate change question, naturally), but he hesitated to answer because of all the variables. He did say that the predictive technology to identify severe turbulence is the best it’s ever been. The bigger issue is being able to better predict light to moderate turbulence.
It was time for a pizza break, but I was most definitely not hungry. I was just tired. American had brought in one of the Casper mattresses that it gives out on its longest flights in premium cabins. I rolled it out on a desk, whipped out a pillow and blanket, and got comfy just in time for Beth Zeoli, System Customer Service Manager to begin talking.
Beth is in the IOC, on the “bridge” which is a slightly raised area at the center of the room which can be thought of as core for coordination. She told us all about how they identify problems and then try to solve them. I asked her if it ever helped when a customer tweeted to the airline about holding a tight connection. She said it couldn’t hurt, so, well, keep that in mind.
I was in my makeshift bed the entire time, and you know what? It was quite comfortable even plopped on top of a hard desk. That’s a great mattress. I was content just lying there, but no, it was time to take a test. Seriously.
Apparently the comms team thought it would be fun to have everyone take an airport code quiz that reservations agents must take before coming onboard. Unlike res agents, we were given no time to study, and we were doing it in the middle of the night. Being the AvGeek that I am, I got all 75 of them right. There was one other person who challenged me for supremacy, but he had put ILM down as Wilmington, Delaware instead of Wilmington, North Carolina. My prize? A big honking model of an American aircraft. I’m eagerly awaiting its arrival at my house.
With that, it was time to go get some cool night air and play with simulators. I’ll have that along with our visit to the maintenance hangar and American’s DFW tower in the next post.
Of course you got all the airport codes right! They should make an online version of that just for fun.
Was there any doubt?
They do have that https://www.sporcle.com/games/g/airportcodes
Good article. Hoping that future articles focus on why AA runs a poor operation and whats being done to improve things.
Your headline “Up All Night with American” caused me to think of what I consider one of the great contributions to society of the 60s, that being AA’s sponsorship of the all-night radio show, “Music ’til Dawn.” Sure helped me with my study all-nighters back then at that then-fairly small college/university at State College, Pa.
Tried to get a job with AA but there was something called Viet Nam at the doorstep, affecting company’s willingness to hire us draft-eligibles. So no-go. But, I’ll always appreciate AA’s sponsorship of that radio show…there was that thing called radio back then!
Do you have a picture of the second page of the quiz? I’m hoping the difficult codes were on that one, because page one was easy. Regardless, congrats on the big win.
Yeah, I put the other side up on Twitter.
Easy for AvGeeks who deal with this, but it’s not so easy for people who don’t.
They went easy on you: no Canadian airports!
Alex – Nah, Canada is easy. You only need to remember two letters since the first is always Y!
Very true but why would Saskatoon be YXE and why would Toronto be YYZ? I could go on…..
For sure. Two random letters is a heck of a lot harder than three letter that typically have some relationship to something about the airport!
I work in United’s Network Operations Center. It’s just as cool going to work now as it was my first day. If you ever get the opportunity to tour an airline’s operations center, jump on it!
How do they determine the layout in the main ioc room? By function, or part of the network they’re supporting, etc?
And why do they have the dot matrix printers? I understand why they’re at the gate (and hearing one churning out an international manifest is part of my childhood holidays) but why at the ioc? Is the software only set to worktops on dot matrix?
Simon – The layout appeared to be mostly be function. They had load planning in one area, weather in another, dispatch is another, social media elsewhere. Then the bridge in the middle was the coordination center of it all.
The dot-matrix printers are for native Sabre/PSS and FOS print output.
Bit OT but would be intrigued to know if other industries still use them.
Up until very recently, LA area Jiffy Lubes were still using them. Their thin paper kept jamming my scanner, making it difficult to keep digital car maintenance records. They finally switched to laser printers. I was a bit surprised they were still using the old tractor feed printers.
I would never wear those PJs or slippers if I was a paying passenger.
Your “U” looks more like a “V” (Austin, Tucson, others) on your code test. Could have been a problem in the mid-’60s, in writing destination codes on baggage tickets. The original code for Dulles was DIA, and some bags would get misrouted to National (DCA) due to a sloppy “I” being read as a “C.” (Oh well, at least we still have FAT and SUX.)
So all of you in the group were properly badged upon arriving. But what about Robert Isom–don’t upper-level AA execs have to wear badges at work?
Oldies – I assume Isom was badged. It may have been on his belt, not sure.