I very rarely write obituaries when someone in the industry dies, and for Herb Kelleher, founder and long-time president of Southwest Airlines… I won’t make an exception. That’s not because I don’t want to wax poetic about all he did to completely upend the US airline industry in his (surprisingly-long) 87 years on Earth, but rather it’s because I think he’d be pretty damn pissed off about people making a huge fuss over him. So I won’t. Instead, I’ll just let this photo do the talking.
Looks like the bottle is finally empty. So long, Herb.