3 Links I Love: Norwegian’s Finances Look Bad, How Delta Sells Tickets, Yet Another 747 Article

This week’s featured link:
Norwegian’s creative accountingLeeham News and Comment
As a reader noted in a comment on my last post about Norwegian, the airline’s results in 2017 were actually much worse than they appeared. (And they looked pretty bad before.) There’s still furniture to burn, so it can keep going for some time, I’m imagine. But these numbers are very concerning.

Two for the road:
Q&A: How Delta is changing the way you shop for airline ticketsDelta News Hub
For those looking to understand how airlines want to sell tickets, Delta has an explainer for you. I actually missed this when it came out a month ago, but someone at Delta pointed me to it this week. I’m looking to have a chat with Delta on this in the near future.

Boeing out in style: a pilot’s final flight in a 747Financial Times
What’s that? You need another 747 article? Well, thanks to reader Ed, you get one. It’s a long one too.

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Pointsburgh
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Can’t get to the 747 article without subscribing to The Financial Times

James
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James

Google the title then click on it

Kilroy
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Kilroy

As with many paywalls, however, you can read the FT article by Googling most of the title and clicking the link from there.

J Walter
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J Walter

Leeham is an excellent news outlet.

Wild Bill
Guest

Once again the airlines (in this case Delta) makes the customer buying experience more complex (branded fare and a seat product). Who hires these marketing geniuses?

Jim@CVG
Guest

I copied and pasted the article in Microsoft Word to get the word count — 2,011 words of corporate speak. Why can’t Delta take a simple cue from how the White Star Line broke down classes in the RMS Titanic to First Class, Second Class and Steerage. According to historians, each class had a high and low fare. Today’s cruise lines are doing the same with Suites, Balconies, Inner and Outer cabins. You see the photos, and check the prices (no icebergs, please). Delta could do the same by showing actual photos of the seats in each class, along with… Read more »

Andy
Member
Andy

Delta does that now tho. Clicking on the class of service at the top of the search results provides a picture and description of amenities and restrictions on the ticket. It’s the OTAs and third party vendors that are not providing that sort of information.

Nick Barnard
Member

What, your car in a color other than black?? Why would anyone ever want that?

People want choices. Airlines want to give them to people, but they want to charge for the more expensive choices. Branded fare and Seat products are a way to do that without nickel and diming.

(If you missed my bit in the beginning, you used to be able to get a Ford Model T in any color you wanted, as long as it was black.)

rkuhlman
Member
rkuhlman

Dear Cranky, Re: the 747 article. Please don’t link an article to a publication that makes you subscribe to it prior to giving access to the linked article. Just a pet peeve of mine. Keep up the good work though.

Eric Coffman
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Eric Coffman

Mark Vanhoenacker’s books, “Skyfaring” and “How to Land a Plane”, are must reads for every avgeek. He is very responsive to avgeek pics on Twitter as well. If you go to @markv747 on Twitter, you get a good link to the article.

Julian
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Julian

Delta would never state that they are studying a GDS fee, they might as well have said no comment or pass.

As for branded rates is it more complex, yes. But they generate more revenue and the GDS need them to be relevant. THey are deathly afraid of not being able to display everything branded airline sites can show. If they don’t, their subscribers will go elsewhere or gasp, direct connect with the airline.

Fitz
Member

… whatever about Norwegian’s dodgy accounts, what about Emirates’ ? ! … how we wonder are the vast state subsidies massaged there ? …

iahphx
Member
iahphx

Big difference between Norwegian and Emirates. Both are not money-making enterprises, but Emirates doesn’t have to be (it essentially has a blank check from the Kingdom). Sure, they may both engage in “non-traditional” accounting, but at the end of the day, Emirates can always secure more funding from its government. Norwegian, on the other hand, is a publicly-traded company. If it continues to operate at a loss, it will go broke unless it secures more funding (improbable, because while its investors may have been fools, they are learning organisms).

MK03
Guest

Off-topic, but been talking a look at Airliners.net, and for whatever reason, the forum users there seem to be far more optimistic about Air Italy than you are. Thoughts?

Quartermouse
Guest

When you talk to Delta, could you ask them why there isn’t a non-stop from the SF Bay Area to Vegas? Drives me nuts that every flight from SFO to Vegas will route either through SLC, LAX, or both.

MK03
Guest

Also, did you hear the news? Apparently, it seems that Dynamic wants to become Eastern Air Lines 3.0 now.

rkuhlman
Member
rkuhlman

Thank you for reprinting the “Yet Another B-747” article. That was very thoughtful.

Christopher
Guest
Christopher

FYI if you Put something anti Norwegian like I did Brett will delete it. I’m not sure what his love for Norwegian is all about

Christopher
Guest
Christopher

Sorry if that’s the case. Perhaps my first comment did not post .