As you know, Travelport has brought me out to a couple of events in previous years. There was the rollout of the merchandising platform at CAPA in 2013. Then there was last year’s Ignite Conference where former American CEO Bob Crandall put on quite a show. Now the company is rolling out a new commercial called ‘We’re There’ and they’ve chosen a sponsored post here to help roll it out.
Travelport has rounded off an 18-month branding project by launching a new high-end B2B commercial entitled ‘We’re There’. The video portrays how Travelport is redefining travel commerce through innovative technology solutions, while conveying how every single second, everywhere in the world where travel is searched, shared, bought or sold, Travelport is there. The film ends by revealing that every journey, itinerary and location shot in the ad, and those undertaken by the crew that made it, were searched, booked and paid for on Travelport’s Travel Commerce Platform. You can watch the 2m55s commercial below.
Established in 1971, Travelport now has 400+ of the world’s leading network airlines and low-cost carriers, 650,000+ unique hotel properties, 35,000 car rental companies, 12 major rail networks and 67,000+ travel agencies at their disposal whilst also providing distribution, technology, payment and other services for the $8 trillion global travel and tourism industry through 3 succinct strategies:
- Connect, share, and promote
- Search, sell, and pay
- Partner, build, and innovate
The combined value of these strategies is that we’re there for a huge variety of businesses that connect on our Travel Commerce Platform.
Gordon Nardini, Senior Director, Marketing at Travelport commented: “Our ‘We’re There’ commercial not only helps us explain the value that our platform brings to the travel industry, but also the very human side of our business, which is about helping people to get wherever they need to be all around the world, for a huge range of reasons. The film shows how we help the travel industry and the world’s travellers in so many different ways.”
Penni Hardy, Senior Manager, Global Brand, Travelport added: “Travelport believes passionately in getting the best brains together, and this commercial has been a creative collaboration between the brand teams in Langley and Atlanta, the team at Purple Creative and Connected Pictures. Everyone who has been involved has made their mark and we’re very proud of not only the final film, but also the way we have all worked together to make it happen.”