Travelport launches a new ‘We’re There’ commercial to showcase its Travel Commerce Platform (Sponsored Post)

Sponsored Post, Technology

As you know, Travelport has brought me out to a couple of events in previous years. There was the rollout of the merchandising platform at CAPA in 2013. Then there was last year’s Ignite Conference where former American CEO Bob Crandall put on quite a show. Now the company is rolling out a new commercial called ‘We’re There’ and they’ve chosen a sponsored post here to help roll it out.

Travelport has rounded off an 18-month branding project by launching a new high-end B2B commercial entitled ‘We’re There’. The video portrays how Travelport is redefining travel commerce through innovative technology solutions, while conveying how every single second, everywhere in the world where travel is searched, shared, bought or sold, Travelport is there. The film ends by revealing that every journey, itinerary and location shot in the ad, and those undertaken by the crew that made it, were searched, booked and paid for on Travelport’s Travel Commerce Platform. You can watch the 2m55s commercial below.

Established in 1971, Travelport now has 400+ of the world’s leading network airlines and low-cost carriers, 650,000+ unique hotel properties, 35,000 car rental companies, 12 major rail networks and 67,000+ travel agencies at their disposal whilst also providing distribution, technology, payment and other services for the $8 trillion global travel and tourism industry through 3 succinct strategies:

  • Connect, share, and promote
  • Search, sell, and pay
  • Partner, build, and innovate

The combined value of these strategies is that we’re there for a huge variety of businesses that connect on our Travel Commerce Platform.

Gordon Nardini, Senior Director, Marketing at Travelport commented: “Our ‘We’re There’ commercial not only helps us explain the value that our platform brings to the travel industry, but also the very human side of our business, which is about helping people to get wherever they need to be all around the world, for a huge range of reasons. The film shows how we help the travel industry and the world’s travellers in so many different ways.”

Penni Hardy, Senior Manager, Global Brand, Travelport added: “Travelport believes passionately in getting the best brains together, and this commercial has been a creative collaboration between the brand teams in Langley and Atlanta, the team at Purple Creative and Connected Pictures. Everyone who has been involved has made their mark and we’re very proud of not only the final film, but also the way we have all worked together to make it happen.”

Watch the commercial here. Visit Travelport’s website to learn more about the company.

Get Cranky in Your Inbox!

The airline industry moves fast. Sign up and get every Cranky post in your inbox for free.

14 comments on “Travelport launches a new ‘We’re There’ commercial to showcase its Travel Commerce Platform (Sponsored Post)

  1. Not at all pleased to get this. The world and web is overwhelmed with spam, and this spam is unwanted. I read you for content, not commercials.

    1. I don’t understand this response everytime there is a sponsered post. This blog exists as a marketing venture for Crankyflier’s concierge services. By definition it is entirely a commercial. Brett has to make a living, and his living is both his business and this blog. As long as it is marked as such, and it always is, I don’t see the problem.

      1. Yes I understand that. However the Concierge service is the business as you point out. I subscribed and provided my email to receive a news letter and blog. This is a commercial advertisement sent to my address which = spam.

        On his web site fine, but not in my inbox

      2. Sean S – Thanks for understanding the reason for occasional posts like these. Actually, though, you have the blog’s rationale backwards. The blog does not exist as a marketing venture for the concierge business. The blog predates the concierge business by 3 years and is a labor of love. The concierge business exists because I had to figure out a way to make money and blogging wasn’t going to cut it alone. Now the combination of the concierge business along with limited advertising on the blog means I can support my family and not have to become a consultant or do something else I’d hate.

        For those who want to complain, the instructions to unsubscribe are there every time a post is sent out. If people can’t take the very limited sponsored posts (that’s 2 this entire year), then I would encourage them to unsubscribe.

        1. I appreciate and enjoy your blog and your feelings. However spam is spam and your invitation for anyone who doesn’t like to to unsubscribe is quiet arrogant.

          I believe voicing my opinion against receiving spam is a valid criticism, and I am disappointed by the last paragraph of your reply.

          1. Its not spam or Unsolicited Commercial Email, (UCE) if you signed up for it.

            Legally UCE is pretty narrowly defined. IMHO, its too narrowly defined. It is only illegal in the US when there isn’t a functioning unsubscribe method. That being said email industry has a narrower definition, but since you signed up for blog posts to be emailed to you it isn’t spam.

            Its pretty arrogant of you to expect to get these blog posts produced for free. The advertising on the website is pretty non-intrusive, and the ones in the email are as well (If they exist..) Having to use your delete key judiciously two or three times a year seems like quite a deal for the content on Cranky Flier.

  2. So I watched the whole video because as a business owner I support other business owners as much as I can. And I enjoyed the many places featured in the video (a game of “have I been there?”). But I am totally in the dark as to what TravelPort is. Is it a booking website like Kayak? A travel agency? A concierge service for travelers? A service provider like Swissport? I have no idea. I have not yet visited their website, which may explain it all very clearly. And if the intent of the video is “discovery” then it works fine. But if the intent is to “sell” Travelport’s services they have missed the mark for me. What am I buying?

    1. Gotta agree with Maarten here. I honestly have no idea what they are selling and am confused as to their target audience, even after visiting their website.

    2. Maarten/D-ROCK/austinflyguy – It’s important to remember that there are a lot of different audiences that read this site. There are the enthusiasts and the casual travelers (who probably come via Google), of course, but there are a lot of industry people here as well. This one is definitely targeted at the industry folks who would know what Travelport does already.

  3. I concur with the last comments. It must be some secret club (like Continental did have a “presidents club” that was not widely published) because nothing describes what it is…the video is nice…but what do they do. It is hard to believe that any advertising agency could make this video and leave out the purpose of TravelPort.

    1. Thanks for the sarcastic response… The premise of the comments above is that this marketing campaign doesn’t effectively market Travelport… If the campaign is to drive people to wikipedia to find out what Travelport actually does, is that an effective campaign?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Cranky Flier