At the Boyd conference this week, Spirit gave a long presentation about its efforts to educate people about its unbundled strategy and why it’s good. I buy that, but other than a bullet point talking about how people value “reliable” service, not once did the airline mention its operational woes. June was awful with half of its flights being delayed, so I had to ask the question publicly. What does Spirit consider to be reliable? The answer was the same I’d heard before. June was a really bad month due to a variety of factors, and they’re getting better. They value running on time less than they do simply operating a flight. So while others may cancel, Spirit won’t, and that means more delays. Ok fine. But when I last looked, Spirit was still running a third of its flights late in August with 1.7 percent of flights canceled. That’s not good.
What do you think? If you do (or would) fly Spirit, do operational issues mean you’ll book away or is price all that matters? And if you don’t fly Spirit, would having a better operation make you change your mind?