9 responses to “Cranky on the Web (Dec 3 – 7)”

1. 

   David

   Dec 8, 2012 at 4:08 am

   There’s a company in the UK that repairs PCs for people and is well advertised – their brand name is Geek Squad.
   There will always be range of aproaches in any market – contrast the rather dull corporate image of Delta with the anti-corporate image of Virgin.

   Dork does not conjure up perhaps the best image – makes you sounds a bit too much like people who are obsessives and lack any form of interpersonal skills. It would be wrong to relabel yoyrself as an adviser or consultant – far too serious. Perhaps you could find a word that indicates an element of loving all things flying and sounding like you still know more than is perhaps healthy about aviation but still sounding like normal human beings as well. Alternatively maybe call yourself something like aviation rescue ? Maybe look at the marketing of antivirus doftware for a PC and see how that’s presented.

   Reply
2. 

   Hunter

   Dec 8, 2012 at 11:19 am

   With regard to the title, it’s fine. An important component of your image is your branding, and it’s simply an aspect of that. Rather than changing it to conform to a partner, the key is to help your partners convey the brand when they refer you. So, rather than spending time changing titles, and losing part of your brand, spend it on developing a partner marketing strategy that sets the right tone and expectations when they send a traveler your way.

   Reply
3. 

   David SF eastbay

   Dec 8, 2012 at 2:59 pm

   You mean no one buys Sara Lee, Entenmanns, Thomas’, Orowheat and a slew of other name brand products because they are made by Bimbo Bakeries so everyone there must be a bimbo?

   As mentioned no one goes to Best Buy to have a bunch of geeks at Geek Squad fix their computer. Only virgins fly the Virgin family of airlines?

   If you want dork as part of your business, you use it. If Wizz Airlines can be in business so can a dork. Now if they had gone with Urinate Airlines, that would be different :-)

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4. 

   CF

   Dec 9, 2012 at 7:05 pm

   Thanks for chiming in everyone. I really appreciate the feedback.

   Reply
5. 

   Bill from DC

   Dec 10, 2012 at 8:16 am

   What is Frequent Traveler University?

   Reply
   1. 

      CF

      Dec 10, 2012 at 8:36 am

      FTU is an occasional event put on by the BoardingArea guys. Here’s the link to the last one:
      http://www.ftuniversity.com/

      I think the next one is coming in the spring near DC.

      Reply
6. 

   Bill from DC

   Dec 10, 2012 at 8:19 am

   Does it have to be “dork”? I would consider using something similarly playful that has fewer negative connotations, such as geek (very similar to dork IMO but more established in business circles), wonk (that must be the DC in me coming out) or guru (my favorite, I’ve always wanted to be a guru of something).

   Reply
   1. 

      CF

      Dec 10, 2012 at 8:37 am

      Bill – Of course it doesn’t have to be dork but it has been for more than 3 years now since we started. So it would be kind of silly to change from dork to geek at this point when I can’t imagine it would really make much of a difference. Certainly the person who complained wouldn’t have cared if it was dork or geek.

      Reply
      1. 

         Bill from DC

         Dec 13, 2012 at 9:43 am

         True, no need to change after three years, especially to something similar. Is “CEO/Chief Airline Dork” too much of a sellout?

         Also, thanks for reply above about FTU.

         Reply

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