I mentioned yesterday that I am attending the ARAC FFP Mega Event this week and that I’d be speaking tomorrow. Well, it turns out that I could use your help.
This event is attended by industry people – the same people who are responsible for making changes to their frequent flier programs. Most of the events so far have been about how companies have successfully extracted more money from customers while “improving the customer experience” or something like that. But tomorrow, I will be joining up with Nicholas Kralev from the Washington Times for this discussion:
Listening to your customers- what are customers saying about loyalty programs?
So we’ll have the ears of many decision makers tomorrow on the subject that I know you all love to talk about. Let’s have it. What would you like me to say to them?