Spirit has been pretty quiet lately, and that should scare all of us. This is an airline that thrives on getting itself free PR, and it usually does a very good job with it. But maybe their old tricks just aren’t working anymore. So what do they do? Step it up a notch. The airline has now decided to sell ads on flight attendant aprons. Free PR + extra revenue = Awesome.
You know that this means, don’t you? It’s time to step up the Cranky in-cabin ad program that I wanted to launch on Skybus.
Spirit already sells ads on its aircraft interiors, so this is a next somewhat-logical step for the airline that has made it clear nothing is sacred. I’m waiting to see Spirit’s chief Ben Baldanza sell advertising on his forehead. Something tells me if he could, he would.
The flight attendants are balking at having ads all over their bodies because they think it will diminish their standing as being there “primarily for our safety” as we hear every time we get on a plane. But this in no way hinders their ability to get things done. If this is really on aprons as reported, they won’t even be wearing them unless they’re doing an inflight service. And trust me, if there’s a situation that requires flight attendants to actually perform out-of-the-ordinary safety duties, people will still look right at them for help.
So, I just don’t see it as such a big deal for Spirit. They’ve made it quite clear what they want to do, and this completely fits with their image. Now if I can only get a discount for my grand plan . . . .
[Original photos from superbomba via Flickr and Wikipedia]