Topic of the Week: The New American Airlines Homepage

A bunch of you asked for discussion topics on Fridays, so I thought I’d give it a shot. This week, let’s talk about the new AA.com homepage. Like Delta did, American has refreshed its homepage but nothing else just yet.

New AA Homepage

There were two things that stood out for me. First, lots of space was given to non-air sales efforts. And second, they still have both “price and schedule” and “schedule” as ways to search. Why?

Now, let’s discuss.

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