New Delta.com Homepage Looks Great, Focuses on Function

Earlier this week, Delta relaunched its homepage and you know what? They did a great job. It’s incredibly clean, very simple, and now we just have to wait for the design to make its way through the rest of the site. You know what’s most interesting? It’s very similar in idea to the one that Dustin Curtis designed for American Airlines awhile back that caused a big fight. At least Delta was listening.

First, take a look at the new Delta.com homepage:

Delta New Homepage

Forget about the background image which is kind of unnecessary (it pretty much disappears whenever you click on anything) and look at the pieces that Delta makes most prominent. On the left, there are five main categories: Your account (at top), Book a Trip, My Trips, Check In, and Flight Status. What else do you need? There are drop downs in the upper left for other areas which you might be interested in, but those are definitely not the main areas of focus. The airline has done a great job here.

What’s most interesting to me is how it resembles the Dustin Curtis-designed homepage for American. Dustin is just a guy who thought he could improve American’s homepage by making it easier to use, and he put this idea out there. When a contractor who worked for American wrote back explaining why things were the way they were, he was fired. AA.com hasn’t change. But take a look at this.

Dustin Curtis Design for AA.com

Remarkably similar, right? The first thing you see is Book Travel. Then the most prominent features at the bottom are Flight Status, Check-in, Your Account, and News. Ok, so Delta left off News and put in My Trips, but the idea is the same. Ease of navigation and finding what’s most important comes first. Great stuff.

Now, if you go to FlyerTalk, you’ll see a lot of angry people. Pages and pages of angry people. Sheesh, chill out. The number one comment? They just put lipstick on a pig. The rest of the site hasn’t changed. That is true, but Delta said in the blog post announcing the change:

We know our homepage looks quite a bit different from the rest of our site, but don’t worry, we’re working on that. Stay tuned in the coming months as we continue to update our site!

Great. They have to start somewhere, and the homepage is going to be the most visited page. Besides, the FlyerTalk crowd is full of power users, super elite members, etc. Most people who go to the website just want one of the big five things on the homepage. They’ll be thrilled.

My only complaint? I have a BlackBerry, and javascript sucks on a BlackBerry. So I’ll just have to stick to the mobile site, which admittedly is quite functional. But hey, that’s a minor complaint. Good job, Delta.

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26 Comments on "New Delta.com Homepage Looks Great, Focuses on Function"

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David SF eastbay
Member
The home page of any website is important. But for me I do not like going to a home page and being hit in the face with a ton of info on every square inch of the screen. I like something simple to get me started, and move to other pages from there. Designers try and put everything in your face so you don’t have to go to other pages, but don’t think that the more you see….the less you notice. But on the flip side, I don’t like a website that makes it hard to find something. When you… Read more »
scott
Guest

the current aa.com page is so busy i actually get angry when i visit it. delta.com’s facelift is quite nice and cleanly places 90% of the functionality that you visit the site for in a clean, useful layout.

now, as poster Dan states below, if delta would just fix the guys of the site, it would make users less bitter about the way it looks. the awards booking engine issues are more than just ‘annoyances’.

Dan
Guest
Cranky, In defense of the FT crowd, the back-end of Delta.com does kind of suck. The hugest beef by far from that crowd is that the award search/booking engine is busted. And from that crowd, I think that’s the largest beef you can get. OTOH, from the corporate viewpoint, I would have to wonder where exactly a fix for that would rank on improvements, ’cause it’s not like it directly brings in revenue. (OTOH again, let it slide long enough, and those users could go elsewhere… awards are a big deal for FF.) A much more legitimate beef from that… Read more »
chuck2741
Member

“Lipstick on a Pig” very apt for Delta’s FF program. Just for the record I am Gold on Delta and for international FF they require the most miles…the longest layovers
and many time the least choices. The 3 tiered system sucks compared to simple United 1 rate round trip

Jason H
Guest

I think DL’s program could use improvement, but if you are flexible I found I could get what I wanted on international awards. I just had to use less thought of routes (YUL-CDG and return CDG-ORD). Perfect? No. Totally broken? No. In the end I paid 115,000 miles each for 2 biz-class flights to Paris from Denver in July. Not bad in my opinion.

Consumer Mike
Guest

Sorry Jason, I couldn’t disagree with you more. I have all the flexibility in the world and still had problems getting a FF booking – NO MATTER WHAT THE ROUTING. I do agree with Charlie, normally the required miles are higher then other FF Programs. That is not to say that a broken clock isn’t right twice a day…………….

Jason H
Guest
And the perfect airline FF program is…? There is a constant drone of complaint from FlyerTalk about everything, not saying that some complaint isn’t justified, but really, people complain about hot nuts and no hot nuts. If you don’t like an airline for whatever reason, then it is up to the consumer to move on. I don’t buy being “hub-captive” as an excuse as I used to fly DL out of DEN on a way too consistent basis. The FF program isn’t there for the sake of mileage runners and boasters, it was originally there to reward loyalty. It has… Read more »
Jason H
Guest

Read on the news wires today that Delta is also going to allow booking from their Facebook page and are supposedly releasing ads that will allow direct booking instead of linking to their webpage.

robert
Guest

Cranky: is it correct to say that you prefer not to use airline websites to search for and book flights but go through the KVS availability tool instead?

Consumer Mike
Guest

The DELTA webpage change is like putting an expensive paint job on a YUGO. The FF Program/Customer Service/Flight delays remain UNCHANGED. This is more important, in my opinion, for ANY airline to focus on improving – ESPECIALLY DELTA.

P.S. I will pay more or change routing NOT to go through the Atlanta Hub. Summer= Storm related delays.
Winter=Storm related delays.

I will stick with AA and deal with the occasional problem. The FF Program remains a high standard for other airlines.

tking18
Guest
Mike, I know for a fact that DL has tried to combat it’s summer flight delays, but when you have hubs like ATL and JFK (ATL=uncontrollable summer thunderstorms, JFK=terrible delays that are out of DL’s hands) it’s hard to get every last flight to leave on time. As for customer service, I also know that DL is trying very hard to send employees through new customer service training. On every trip that I can remember that I’ve had with DL in the last 10 years, I haven’t found ONE employee to be rude, mean, unprofessional, etc. Most are very professional,… Read more »
Consumer Mike
Guest
There is always another side to a story, so I am happy to hear other thoughts on the subject. It appears that you have much experience with Delta or know someone who does. I focused on the Delta hub at Atlanta as I happen to go to that part of the US alot. When I did fly Delta there always seemed to be a connection through Atlanta. I certainly cannot blame Delta for the VERY frequent weather problems, I just said I will do ANYTHING to avoid that hub. It’s always a gamble. The Delta Customer Service personnel (in general)… Read more »
tking18
Guest
Thank you for being so cordial and not “flaming” me like some users on other sites would! I agree, you definitely usually have to connect through Atlanta. I would probably try to do the same as you (avoiding ATL), but I live in ATL, so I’m pretty much stuck! I don’t really have a choice or an option to connect through another hub! :) I’m also sure that there are rude employees there who are “shell-shocked”, and I know you’ve encountered them! I must just be pretty lucky! Living in the ATL suburbs, I can attest to the fact that… Read more »
Consumer Mike
Guest

No, you do not come accross as rude or mean. I enjoy the exchanges on issues which impact all travlers, hoping that our concerns can make a difference.

With you living in Atlanta I can now fully understand your perspective. Unfortunately you are a “captive audience” for Delta. Glad you have maintained a stiff upper lip, considering the circumstances. I can only hope that DELTA eventually comes through for loyal customers like you. Good LucK!

jim sack
Member

I tried to book with miles and it repeatedly tossed me back to a start screen.

jim sack
Member

I would add that regardless of a spiffy new page they still have cut earing miles in half and almost doubled the number of miles needed to get anywhere. So what? They have a new web layout. That’s nice. I also read today they are the least energy efficient of some ten airlines compared. If that WSJ story is true we should all fly other more efficient carries, that is, if we care.

tking18
Guest

Jim,
They are the least energy efficient because they are currently the world’s largest airline flying a giant fleet of aircraft. Once UA/CO merge, they should take that position.

Oliver
Guest

I’d think the level of energy efficiency is taking fleet size into consideration, or else it would be a silly measure. Maybe the old DC9 are to blame?

tking18
Guest

Whoops! I don’t know what I was thinking, haha. I agree with you though, I think the DC9 are probably the problem. Thankfully the -30’s and the -40’s are being retired, so that should help the numbers in the future.

Cheers!

Travis

Axelsarkiss
Member

Man, do. I wish AA had done that website update. I hate AA’s old, crappy web site. Good job Delta!

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