Who the F*&# is Viza Air?

I love covering new airline startups, because the chances that most of them go anywhere are slim to none. It’s fun to pick these apart and to see if anyone actually puts money into them (see: JetAmerica). The latest effort we have is called Viza Air, and I’ll bet this one doesn’t go anywhere at all.

I think the Viza Air name is appropriate. They’re trying to fly out of Gary, Indiana, so they could easily borrow Visa’s tagline and tweak it to say “It’s nowhere you want to be.” Maybe that’s not fair. At least Gary does serve the Chicago metro area. That’s better than I can say for Toledo. The plan is for flights to both Newark and Washington/National airport.

If you believe the airline reps, they say they have now secured slots at both National and Newark. If that’s true, then great. It’s better than JetAmerica has done. But I’m not such a quick believer. For what it’s worth, at least Gary is being smart about this one. They have been in discussions for a few months, but they still haven’t seen a business plan. Gary does make it clear that there won’t be any marketing funds offered here. They’ve been burned too many times by now.

So is there a need for this? No, I doubt it. I do like the idea of Gary in better economic times, but I would still focus on more leisure destinations like Florida than business destinations like DC and New York.

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