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Spirit Brings Ads to Overhead Bins, Bulkheads, and More

To be honest, I’m really surprised that it took this long for an airline to do this, but if anyone was going to take the plunge, it’s Spirit. The airline has decided that it’s time to plaster aircraft interiors with advertising. Welcome to the subway in the sky.

Spirit Onboard Advertising

From what I can gather, Spirit will now sell ads on overhead bins, seat backs, tray tables, the area above the windows, bulkheads, napkins, cups, menus, boarding passes, soap dispensers, and yes, even trash bags. And if you can suggest another place to put it, I have no doubt that they will.

The benefit to passengers is clear. More ad revenue means that the airline can make money on lower fares (though check out today’s post on BNET for a little more on their profitability). As long as you’re willing to endure ads everywhere, this can benefit you. And really, Spirit is the right airline to do this.

But what about for advertisers? It cracks me up the way Spirit sells onboard advertising in the press release. “Why pay for a five-second gaze time on a billboard when you have more than 2,000 times the viewing exposure aboard a three-hour flight?” Yes! I’m in. I think it’s time to revisit my original Skybus plan . . .

07_04_11 Skybusads

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