Southwest Reshuffles, Shrinks Hawaiʻi Flying Again


Southwest filed its spring break schedule last week, extending its booking window from ending March 10 to April 5. This was a big schedule update, and there is a lot to parse. But one thing that stood out to me right away was the further downsizing of the interisland operation in Hawaiʻi.

In the summer of 2023, Southwest’s interisland operation peaked with 64 daily flights between the islands. That had dropped to 50 in April 2025, where it remained until this new schedule for next March which has a mere 32 daily. Interisland flying has now been consolidated to only include flights from Honolulu to the four main neighbor island airports of Hilo, Kahului, Kona, and Līhuʻe. All flying between the neighbor islands themselves has been canceled.

Daily Southwest Interisland Flights in Hawaiʻi

Data via Cirium and Southwest

But this is more than just a reduction. It’s a structural change in how the interisland flying network operates. Take a look at Honolulu departures by hour over these three different schedules.

Daily Southwest Interisland Departures from Honolulu by Hour

Data via Cirium and Southwest, chart via Claude

At its peak in 2023, the Southwest interisland schedule was smoothed throughout the day. By 2025, you could see some peaks forming, but there was still a variety of flying at different times. Now, we are in a very clear bank structure where all four other airports get flights at the same four times. There is no longer a morning departure bank from Honolulu, so the airplanes start their day on the neighbor islands before coming to Honolulu.

The end result is something that will generally appeal to the very price-sensitive locals who care less about schedule, but it further cements Hawaiian’s position as the airline that makes the interisland economy go. For Southwest, the local market looks more like an afterthought.

This interisland flying plan is going to largely serve connecting markets from the mainland, and that is probably what it should be doing anyway. Honolulu becomes something of a transit hub with service from 10 mainland cities… four of which — Burbank, Long Beach, Ontario, San Jose, have no service nonstop to the neighbor islands at all.

The mainland market has evolved as well with some pretty significant swings in capacity over the last few years, including massive changes in departure times now that redeyes exist in the Southwest network.

Looking at a Saturday in the summer of 2023, Southwest had 13 departures from Hawaiʻi to the mainland before 11am and 17 between 11am and 4pm. Next March, there will be only two departures before 11am, 16 between 11am and 5pm, and then 10 redeyes. The destinations on the mainland have also shifted.

Weekly Southwest Departures to Hawaiʻi by Mainland Origin

Data via Cirium and Southwest

Think of Las Vegas – Honolulu as a hub-to-hub market. Las Vegas remains solidly the most important connecting point for travel east of the Rockies, and it maintains flying that doesn’t exist in other hubs. That includes the only mainland flight to Hilo as well as a new westbound redeye from Vegas to Honolulu (which is beloved by the kamaʻāina who fly Hawaiian already).

San Diego has now surged into a very clear second place with flying now to all four main neighbor island airports (Kona and Līhuʻe are new weekend flights). While this will take some connections, this looks more like Southwest fighting for the local San Diego market with Alaska in general.

On the flip side, you can see just how far the Bay Area has fallen. Oakland had the first flight on Southwest to the islands, but it is now a fraction of what it used to be. San Jose has also fallen dramatically, now only having a Honolulu flight. Even Sacramento is down.

In Southern California, it’s a mixed bag. LAX has lost most of its service over time, now down to only a poorly-timed daily Honolulu flight (westbound in the afternoon, redeye back) and a Saturday-only flight to Kahului, Kona, and Līhuʻe. Long Beach too has fallen, now with only 5x weekly to Honolulu. But that 5x weekly pattern has now spread to both Burbank and Ontario as well, so there is some good news for those who like those airports.

With these moves, Southwest has become a niche player in the interisland market and a more focused player from the mainland to the islands. Las Vegas and Honolulu will be the two big connecting points, but then the airports in the west that have strong demand to Hawaiʻi will still have flights… just fewer of them (except in San Diego).

That’s a far cry from what people thought would happen when Southwest first entered the market, but it did not make the kind of inroads that it had originally hoped to see.

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Brett Avatar

46 responses to “Southwest Reshuffles, Shrinks Hawaiʻi Flying Again”

  1. JT8D Avatar
    JT8D

    If Cranky vacationed not in Hawaii, but in, say, Alaska, or Puerto Rico, or the Seychelles, or Bali, or Crimea, we’d probably get a lot of articles about the state of air travel in Alaska, or Puerto Rico, or the Seychelles, or Bali, or Crimea…

    The Crimea posts would be pretty interesting right about now.

    1. Greg Avatar
      Greg

      Digging into Alaska flying (both to/from and intra) would make for some very interesting posts.

      1. Kassaq Avatar
        Kassaq

        What would you like to know? I’m an Alaskan who knows the industry here.

    2. kishoreajoshi Avatar
      kishoreajoshi

      +1 on the Crimea travel posts…

  2. SEAN Avatar
    SEAN

    This new schedule makes WN’s utility far less attractive than AS unless you are headded to SAN or LAS.

    1. Brad Avatar
      Brad

      Bag fees also make their interisland flights much less attractive.

      Last time I was in Hawaii, just before COVID (overdue for another trip), we took UA nonstop DEN-OGG and then used HA to get to LIH and then HNL before using UA nonstop back to DEN. HA had interisland fares in the $69-79 range back then (we go in offseason) but with two bags each (suitcase and golf bag) the bag fees ramped those fares up. Flying HA F for about $130 per leg with two included bags was cheaper than Y with bag fees. Wonder what those fares go for now?

      WN would have been fine for interisland with free bags, but if you need to pay $90 to $100 each for bags plus the fare they are starting to look pretty expensive.

      Wonder if the bag fees have cut into their expected interisland loads?

  3. Tim Dunn Avatar
    Tim Dunn

    glad you continue to track WN’s Hawaii network. I suspect that a significant chunk of its financial poor performance has been because of their aggressive entrance to Hawaii and the interstate market which even established carriers to Hawaii have decided isn’t worth chasing.

    The irony is that the arrival of the MAX 7 – which is likely to happen in the next year – will help with overcapacity if WN uses it on interisland routes.

    While WN is backing off of the interstate Hawaii market, it created a lot of financial hardship for HA that probably hastened the AS merger – which might look a little better financially now.

    Redeyes are a huge part of making Hawaii work and WN has undoubtedly realized that it is far more valuable to feed their redeyes and connect traffic to/from the mainland rather than try to fight for the interstate market.

    and WNs reduction in interstate flights will probably make it easier for AS to retire its 717s and replace interstate flights with 737s which will also flow to/from the mainland which will reduce their costs but also reduce frequencies.

    it’s been fun to watch WN try to figure out Hawaii but their earnings report later this week might be even more interesting.

    1. WHS Avatar
      WHS

      interstate = between two states
      intrastate = within a state

      Back to grammar school, Tim!

      1. Tim Dunn Avatar
        Tim Dunn

        yes, you are right.

        INTRASTATE and INTERISLAND

  4. GM Avatar
    GM

    Does this mean that the WN strategy of bringing 737s in from the mainland, something most people say AS is looking at for when the 717s can’t fly any more doesn’t work? Or is it more that WN couldn’t make interisland work because they didn’t have a home base in HNL and couldn’t develop enough mass to take on Godzilla’s cousin entrenched at HNL?

    1. Brett Avatar

      GM – No, it isn’t an issue with the airplane. It’s just that there’s not enough room for two high frequency players, and Hawaiian is going to win that battle every time. Southwest is just scaling back to that reality, I think.

      1. BrianW Avatar
        BrianW

        If WN had an A220 in their fleet, would the service make sense? I can see a 143 or 175 seat Southwest aircraft as being too big to serve outlying islands during non peak travel times. This being the downside of a 737 only airline when you want to serve smaller markets to generate connection traffic.

        1. Brett Avatar

          BrianW – I don’t think the aircraft size really makes a difference. I mean, sure, a smaller aircraft might be helpful but the difference between 4 daily and like, 18 daily is so great that aircraft size isn’t really the issue.

  5. Mike B Avatar
    Mike B

    I feel like swa does this more and more … becoming less relevant in many markets .

    1. Bevvy Avatar
      Bevvy

      Amen Mike B. Their old business model was attractive to many but since they have changed to be like the “Big 3” they have become far less irrelevant.

      1. Eric R Avatar
        Eric R

        I get it, but their old business model was no longer viable. Everyone would rather have meals in domestic economy too, but those days are long gone.

        Coming out of Covid, the airline industry changed considerably towards a preference of more premium service. All of the non-premium carriers having been suffering save for maybe Allegiant which has a very unique business model.

        Adapt or die. Spirit died. Southwest is attempting to adapt. Fortunately, Southwest has the scale, customer base, and deeper pockets to make a pivot.

        Will it be successful? Who knows, but they couldn’t just stay stuck in the past.

      2. brian w Avatar
        brian w

        If you are going to fight legacy carriers in their hub markets or serve small population centers with a 737-8 or Max, you are going to struggle. WN left EWR because of United, moved alot of service from ATL to BNA because of Delta. It left Akron, Syracuse, and KeyWest because there wasnt enough traffic to fill a 737. Had WN had an A220 in its fleet, maybe interisland flying and these small cities would have survived. there is only so many markets thst can fill a 175 seat aircraft without a premium cabin.

  6. Southside Emil Avatar
    Southside Emil

    I’m curious as to why Orange County is never in the Hawaii mix?

    1. Kenneth Avatar
      Kenneth

      Probably the limitations of a 5,700′ runway.

    2. Jason Avatar
      Jason

      If the stars align up I expect SNA Hawaii service in 2027 with the arrival MAX7.
      The MAX7 will be able to operate out of SNA and BUR without any payload restrictions to and from Hawaii.
      Because of SNA beneficial Hawaii and International incentive programs each slot gets an additional mainland Domestic slot for operational purposes. So SNA will most likely have daily nonstop flights to HNL,OGG,LIH & KOA.
      Because these flights come with a mainland domestic slot for operational purposes Add that with the MAX7 short Field performance WN also expected to add new service daily Red eye service to BWI and MCO. Along with returning daily service to and from BNA and MDW.
      I wouldn’t be surprised if SNA & BUR have daily service to and from the 4 Main airports.
      LAX will probably keep the seasonal Saturday only LIH,KOA,OGG. LGB & ONT will probably keep peak days to only HNL.

    3. Brett Avatar

      Southside Emil – The Orange County problem is about the runway. As Jason mentions, the MAX 7 will solve this problem. But the lack of flying to the islands from SNA has helped Long Beach greatly, though Long Beach should work anyway especially considering where the large diaspora lives. I think the -7 should result in Honolulu and Kahului pretty quickly. But Hawaiian doesn’t have a way to really counter that, so it will be interesting to see if they try something or just ignore it.

      1. brian W Avatar
        brian W

        Would like a Baltimore flight to connect with Southwest’s northeast cities out of SNA first.

        1. Jason Avatar
          Jason

          SNA-BWI will come with the Hawaii flying out of SNA.
          My guess the daily aircraft rotation will be something like:

          HNL 11:00-19:40 SNA
          SNA 21:00-05:00+1 BWI

          BWI 07:00-09:25 SNA
          SNA 11:00-13:45 HNL

    4. haolenate Avatar
      haolenate

      it was never profitable for Aloha when they tried to do it with the 737-700s; and I believe United & Continental have both tried flights to Hawai’i from Orange County. One would think it WOULD work, considering the lift we see from LAX & San Diego.

      To make SNA attractive, you’d need a few more options than just 1 a day to make this work, since its all about convenience.

      1. Jason Avatar
        Jason

        Aloha Mainland service was profitable unfortunately the Three Way fare war between GO! Hawaiian and Aloha along with surging fuel prices from the wars in Middle East forced Aloha Back into Chapter 11. They were unable to get their employees to take a huge pay cuts to survive the higher fuel prices so they main investors decide they just got off the close it down and sell off the assets
        And rebuild its self as cargo operator only.

  7. Arubaman Avatar
    Arubaman

    Yes, this is a reduction, but probably a better term would be “right sizing.” Southwest WAAAY overdid their initial foray into Hawaii. Way too many flights on the wrong aircraft (737-800NG ETOPS). Then the MAX grounding. Then Covid. Then they prioritized Hawaii on the Covid rebuild. Still no MAX-7 for secondary markets. It’s about time they right-sized the intra-state flying as well. They only did that in the first place because the Governor asked them to, because Hawaiian was price-gouging the locals. So they took the yield away and Hawaiian capitulated to Alaska. Keeping Hawaiian around, as a weak competitor (yes, like Herb kept America West around in Phoenix, sorry), made more sense than driving them into the arms of a tougher competitor. Certainly, Southwest can drive more revenue flying three two-hour flights on the mainland than they can on a 6-hour flight to Hawaii. The big question here is what has the Rapid Rewards credit card take rate been in California since they commenced Hawaii and how much profit has the credit card spend brought to Southwest’s bottom line? This Hawaii right-sizing is past due. Focus on making profit across the entire network, not putting someone out of business.

    1. Tim Dunn Avatar
      Tim Dunn

      well said.

      testosterone driven strategies never work out well.

      is that shark still on the wall in one of WN’s west coast offices?

      1. Arubaman Avatar
        Arubaman

        I heard about that. Evidently, Southwest depicted itself as a great white shark about to swallow a smaller fish called Hawaiian. In all its hubris and arrogance, the shark failed to notice an orca named Elliott creeping up behind it.

  8. See_Bee Avatar
    See_Bee

    At the rate OAK is losing flights, will they have enough revenue to finish updating their signage? (or worse, continue the Cranky sponsorship – gasp!)

    On a serious note, has inter-island demand for locals gone down significantly post-COVID? Has remote work meant less business trips even for locals?

  9. Kilroy Avatar
    Kilroy

    I’m on the other side of the country and don’t follow Hawai’i air travel outside of this blog, but it’s interesting to read about it. It sounds like there is about enough flying within the islands to be profitable for “1.5” carriers, mainly Hawaiian but enough other (supposed) demand to tempt another airline every ~5-15 years, only for the other airline to largely exit the the intrastate Hawaiian market in one way or another after a few rough years.

    As you noted with the network changes above, it now looks like WN is largely focused on serving customers from CA + NV (plus whatever customers it can flow through LAS), which at least on the surface is a bit more of a logical niche for WN than trying to serve customers based in Hawai’i. I’d be curious to know what % of WN’s customers on flights from the mainland to HI live in HI vs CA/NV vs other states.

  10. Bruce C Avatar
    Bruce C

    Perhaps facing a much stronger competitor now that Alaska owns Hawaiian has something to do with it. Before the buy, Hawaiian was likely seen as somewhat easy pickings.

  11. Pilotaaron1 Avatar
    Pilotaaron1

    I’m curious what the long-term effect, if any, will be on PHX with Hawaiian entering OW and the connection possibilities with AA.

    1. Brett Avatar

      Pilotaaron1 – I don’t think there’s much of an impact. I mean, American adds very little connectivity out of Phoenix that Alaska/Hawaiian can’t serve on its own.

      1. John G Avatar
        John G

        You’d think they would do better out of DFW or ORD than PHX in getting OW connections.

  12. DesertGhost Avatar
    DesertGhost

    Over its history, Southwest has tended to be an intelligent competitor over the long run. This is an example of that intelligence. There’s an art to adding the right amount of capacity to a market in a way that stimulates competition yet doesn’t completely trash margins for everyone.

    1. Brian G Avatar
      Brian G

      I think you are giving management too much credit. It tried to take over the market and lost. Maybe if it pushed Hawaiian into insolvency, it would have been a different story. Its planes can generate more money flying outside Hawaii, than within it. I dont know if Hawai service has generated WN any profit, or just has been a distraction. It reminds me of JetBlue serving Europe vs focusing on filling out the rest of its route map within the US/Canada/Mexico/Caribbean and improving its product.

  13. E175 Respecter Avatar
    E175 Respecter

    I know the list of “stories for another day” is surely endless at this point, but I’d love to better understand the dynamic between United’s (née Continental Micronesia) strategy in the Pacific and that of Hawaiian. Both obviously operate a lot of flights to/from/within the South Pacific, but only actually overlap on the HNL-SFO/LAX flights.

    [Thinking out loud] Is the division of labor of Guam/NMI/Manila/Island Hopper to United and American Samoa/Tahiti/Cook Islands to Hawaiian just too hard/unprofitable to upend? Or maybe the addition of PAL to Oneworld negates any need or desire for a HNL-MNL flight on Hawaiian. It seems like Hawaiian could want in on the government contracts that support the Island Hopper, and United the American Samoa flights, for example, but maybe it’s impractical to try and start those fights.

    I just wonder what opportunities Alaska Air Group has in the “backyard” of their second-largest hub once the dust settles on the merger, especially given that United has found creative uses of their Guam hub (which is admittedly more conveniently located to Asia).

    Or maybe this is better placed on the equally-endless podcast topics list. :)

    1. Kitsune4px Avatar
      Kitsune4px

      E175 so +1 on the general request, but I have changed my thinking on PHNL as a potential Pacific hub for AS. Turns out that great circle distances make PHNL not necessarily as great a benefit as I initially imagined when looking at a flat map. Here are some examples to consider:

      From Seattle:
      TPE 6,074 mi
      HKG 6,500 mi
      MNL 6,661 mi

      From Honolulu:
      TPE 5,302 mi
      HKG 5,568 mi
      MNL 5,069 mi

      From Anchorage:
      TPE 4,680 mi
      HKG 5,081 mi
      MNL 4,680 mi

      Both SEA and ANC can’t actually realize great circle flying because of Russian airspace access issues, but other than flying to OZ/NL you might as well pass through ANC instead of HNL if you’re trying to shorten distances; but a 789 out of SEA gets you to Asia just fine, just like SFO is a fine hub for UA to the Pacific and you don’t flow connections through GUM. United owns the GUM O/D local market (plenty of VFR to/from Guam to places in Asia) and AS/HA owns the HNL O/D. I don’t see a reason either airline would try to displace the other, given the larger industry dynamics.

      What would make sense I suspect, is AS/JA joint venture that let AS push connecting traffic through TYO onto JA aircraft. There is just the problem of the AA/JA JV and how US regulators would look at adding AS (I imagine AA would be very upset if AS/JA formed a separate JV). This seems to be one of the outstanding issues of having AS in Oneworld. How do AA and AS divide up international partnerships in the long run? I imagine if I’m BA or JA I would probably prefer to feed AS for customers headed to the US West of the Rockies not AA, but right now that’s not how things are structured.

      1. adeej_in_nz Avatar
        adeej_in_nz

        Do you mean JL?

  14. Mac Avatar
    Mac

    On another note, @Cranky, what’s up with this twice daily BWI-PHL? Obviously it’s for connecting passengers. But AA and F9 are pretty solid at PHL. People who prefer SW can make the 90 minute drive or 75 minute train ride to BWI’s rail station. They can also connect at MDW or BNA, or even MCO for Caribbean leisure. I guess the connection exception is for the Northeast; but only twice daily isn’t attractive. They have to fill a 737 and there’s no slots at either airport to squat. Is this setting up for European bound flights? On SW metal; I’m not convinced people are going PHL-BWI-KEF-XXX. Or is there something else?

    1. Brett Avatar

      Mac – Yeah, I mean look at Southwest flying Colorado Springs – Denver or Memphis-Nashville or a bunch of other short hops they’ve added more recently. I don’t think there’s anything more to this move. I know they are also start Philly – Vegas, so maybe it’s an attempt to be more relevant in Philly by offering connections through BWI. I don’t have high hopes for it, but it’s a pretty insignificant thing to try so why not?

  15. Hk Avatar
    Hk

    One of WN’s condition to get HNL gates was to operate interisland flights. I’m not sure if there was a minimum number of flights or something like that but back in the day, HA’s overpricing interisland was a big issue for locals and tourists (visiting two islands in one trip wasn’t a norm for a while because HNL-OGG and HNL-LAX were both $179, with a bit of exaggerating). Instead of appreciating competition, Hawaiians dumped WN – they forgot what it was like to pay $179 to the neighbor island. If price goes back to that level with WN retreating, they deserve it. WN has a responsibility too – in my experience, WN had more delays if there’s any delay in incoming flight from mainland. Now if AS uses 737 on interisland mixed with mainland operation, we may see the same issue.

  16. Jim Avatar
    Jim

    The interisland market has always been one that could be most efficiently operated with a large turboprop like the Q-400. The reason it never happened was because there was jet competition and lots of people just don’t like airplanes with propellers. Now that WN is pulling back their flights to only mainland tags this should embolden Alaska/Hawaiian to consider a turboprop fleet dedicated to high frequency interisland service. That would also neatly solve the biggest problem of replacing the 717 fleet which is there are no jets that are designed for the very high cycle environment of interisland flying.

  17. Ben B/757 Die Hard Avatar
    Ben B/757 Die Hard

    One big part of the analysis on Hawaii routes is the credit card marketing. Hawaii is a premium destination compared to more pedestrian Florida for redemptions. Interisland likely not that crucial so long as many islands can be reached though mainland non-stops.

    Has WN ever taken a crack at PDX or SEA to Hawaii?

    Any other western markets that they can reach w a 737MAX (eg Reno, Spokane)?

    And why is there so much demand between LAS and HNL, or is it lots of connections?

    Small nit — LAS is west (not east) of the Rockies.

    1. Brett Avatar

      Ben B – Southwest just doesn’t get that penetration in the Pacific Northwest. It tries to stick to its strongholds. Alaska just announced Boise and Spokane which falls into their catchment area for sure. Southwest, I mean, maybe they could try Reno but I don’t know that there’s enough there. There will definitely be more markets when the MAX 7 starts flying, but that will start with things like Orange County. We’ll see how much further that goes, if at all.

      As for the small nit, I didn’t say Vegas was east of the Rockies. I just said that it is being used as the main connecting point for travel east of the Rockies.

      1. Jason Avatar
        Jason

        Southwest said they will use most of the first 27 MAX7 for some new and replace the MAX8 on their existing Hawaii flying. Adding SNA,RNO and DEN to Hawaii will probably be the extent of their additional flying for 2027. However wouldn’t rule out them trying PSP/ABQ and or TUS to HNL either.
        SLC is considered the 10th Island for the Hawaiian culture. But Delta does not play nice so that’s a market they might just ignore.

        They estimated a 18% lower overall operating cost by flying the MAX7 to Hawaii vs the MAX8.

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