Frontier Goes Back to the Future: Higher Frequency and a Lot of Florida and Vegas


At long last, Frontier has filed its schedules for summer travel. Last weekend we saw the airline roll its end-of-schedule from May 20 to September 8. This is later than I’d have expected to see that normally, so I figured there were some big changes planned. Maybe I built it up in my head too much, but while there were changes, they were more evolutionary than revolutionary. And much of this feels like going back to a previous plan to serve the big city leisure markets with higher frequency… kind of like Spirit during its heyday.

Frontier, as you recall, realized there was too much capacity in big Florida markets and Las Vegas a couple years back, so it talked about going elsewhere. It used Minneapolis as an example of a mid-size city that could use some Frontier love. It appears Frontier thinks it made a mistake.

Here’s a look at the percentage of flights that touch Florida or Las Vegas in the Frontier system over time.

% of Frontier Flights Touching Las Vegas and/or Florida by Month

Data via Cirium

There was a massive increase in focus during the pandemic, of course, but then it fell off rapidly in 2024. Now? Well this new schedule ramps right back up again. It’s not at 2023 levels, but it’s closer to them than it is to 2024 levels.

This isn’t just about the type of market, but it’s the size and frequency as well. I took a look at all of Frontier’s bases and then grouped flights based on the size of the destination’s Metropolitan Statistical Area (MSA). Here’s that look:

Frontier July 2026 Change in Flights by Destination from Base vs July 2025

Data via Cirium

You can see it’s the big cities that are growing. In fact, in July 2025, the top 10 MSAs accounted for 35.1 percent of flights (based on destination, again). That jumps to 39.7 percent this July.

This shift into big cities means that Frontier is also going to try to fly more often. Now, a big caveat here… a Frontier-filed schedule for July is not what I would call accurate. I don’t generally trust Frontier’s schedules until the plane takes off. So things can change, but for now, just look at how much frequency has changed year over year.

Frontier Daily Frequency by Route July 2026 vs July 2025

Data via Cirium

Frontier was the master of the 2, 3, or 4 times weekly route. Now that is a tiny fraction of what the airline does. This has to be a play for utilization. After all, in its recent earnings announcement, Frontier said it would return a couple dozen airplanes to lessors and defer new deliveries from later this decade into the next one. At the same time, it’s growing, so that can only mean an increase in utilization for now. In the long run, Frontier expects 10 percent growth per year. So it is shifting its network to be able to fulfill that growth plan.

The growth may be in big destinations, but it’s not happening in ALL destinations. There are very clear winners and losers among the largest cities. New York, for example, gets slashed. LaGuardia loses Charlotte, Cleveland, Denver, and Raleigh/Durham. (Denver is the only surprise.) That leaves just Atlanta, Dallas/Fort Worth, and Orlando. JFK sheds Dallas/Fort Worth, Miami, Tampa, and… Los Angeles. That last one never made sense to me with those insane airport costs on both ends.

But while New York takes a hit, Los Angeles is actually growing. In Los Angeles, the main area of growth is in frequency. Now every route has 1x daily this summer or more with the exception of Portland (OR) at 5x weekly. Atlanta, Dallas/Fort Worth, Denver, and Las Vegas are 2x daily. San Jose rejoins the route map from LAX, and JFK is the only route that goes away.

We can also look at this from a base perspective — Frontier has 13 of them — and I think that shines some light on the airline’s priorities.

Frontier Departures by Base

Data via Cirium

There is one thing that stands out above all. Atlanta. Frontier made a big move in Atlanta once Southwest shifted its focus from there to Nashville. And Frontier continues to really, really like what it sees. It is by far the airline’s largest station this summer. This is a massive growth engine for Frontier, and it desperately needed to find one. The question is… is it doing well for Frontier or is it just better than the other places where it could put its airplanes?

Orlando and Las Vegas also had big surges as we talked about above, but Denver? No. Denver is basically flat, actually flights are a little down. It’s still the airline’s second-largest station, but that may be a temporary status if these trends continue. Growth opportunities are elsewhere, and Frontier has been gutting some of those secondary western markets that would normally power Denver. For example, Boise, Green Bay, Missoula, Palm Springs, Seattle/Paine Field, Spokane, and Tucson are all gone from the network. That hits Denver, but Denver also is shedding larger more surprising markets.

This summer, there will be no flights from Denver to Baltimore, Buffalo, Burbank, Chicago/O’Hare and Midway, Los Cabos, Milwaukee, New York/LaGuardia, PIttsburgh, Puerto Vallarta, Reno, and San Jose even though they existed last year. This is mostly a replacement effort. In the West, Las Vegas gains connectivity to some of these markets like Burbank that were Denver-only last year. In the East, they go to Atlanta now.

While the big bases grow, the smaller ones stagnate or shrink. Nothing got pummeled harder than Cincinnati which you have to imagine might find its base status in danger with flights that only operate to other bases (plus 3x weekly Fort Myers).

This is a long way of saying… Florida and Vegas are back, baby. What’s old is new again, though the only thing that’s really new is Atlanta. Everything else looks like it’s just a pivot back toward what worked for at least one ULCC in the old days.

For a more in-depth discussion, come listen to this week’s The Air Show podcast which went live this morning.

Get Cranky in Your Inbox!

The airline industry moves fast. Sign up and get every Cranky post in your inbox for free.

Brett Avatar

23 responses to “Frontier Goes Back to the Future: Higher Frequency and a Lot of Florida and Vegas”

  1. pianokeys Avatar
    pianokeys

    The yields are going to be trash for them on these routes. Only a matter time before Frontier and Spirit are forced into a merger for survival, with JetBlue carved out between United and American.

    1. SEAN Avatar
      SEAN

      No on the first & absolutely no way on the second!

    2. See_Bee Avatar
      See_Bee

      F9 also just announced they are returning 24 leased planes in Q2. Combine that with Spirit shrinking and there’s a LOT of ULCC capacity coming out of the market, which should help fares

    3. Brad Avatar
      Brad

      Why in the world would F9 want the headaches of trying to fold a failing competitor into their fairly weak operation?

      It would be far easier and potentially profitable for F9 to simply let NK fail and reap any available rewards from that, which costs them nothing more than time, rather than to voluntarily go through the immense pain of merging a failing company into a company that has enough struggles of its own.

  2. Mike - dontflymuch Avatar
    Mike – dontflymuch

    Given Frontier has thw worst on-time rates im wondering if they’re doubling down on somewhat lower-class (sorry couldn’t think of a better term) destinations where people wont be perturbed as much by on-time rates?

    That or are they just positioning themselves to “be there” when/if Spirit goes under?

    1. John G Avatar
      John G

      I think your last sentence is the key.

      This feels like them setting up for a post Spirit world.

      1. SEAN Avatar
        SEAN

        Frontier needs to be focused on their own needs Vs a merger with Spirit witch is doubtful to occur at this point.

        1. John G Avatar
          John G

          Oh I don’t think they are looking to merge.

          I think they believe Spirit is just going to fold and go away. There is no real value there.

          With a couple of minor exceptions they don’t have a core base area where people are loyal to them. No one likes them…when they go away they will just go away.

          Frontier basically goes for the same customer. They are positioning themselves to maximize that when it happens (as we all think it will).

      2. CraigTPA Avatar
        CraigTPA

        I’d agree, and there’s a clue in the growth vs. non-growth – F9’s Florida growth is in MCO and in Southeast FL, while TPA remains flat. Spirit already gutted Tampa a while back, that flight has already left.

        Brett, do you have MIA/FLL broken out between the two airports? My uneducated guess would be that it’s MIA-heavy, since JetBlue has already expanded its FLL position and DL and WN also strong there. But I’ve been wrong before (see my woeful annual prediction success rate…)

    2. Brett Avatar

      Actually, Frontier made a lot of noise about improving its operation on the earnings call, so that seems to be a priority.

  3. Woody Avatar
    Woody

    We hear a lot about Frontier and Spirit but crickets about Allegiant. Anything kicking on that side of the pasture?

    1. Mike dontflymuch Avatar
      Mike dontflymuch

      How about a Sun Country update while were at it

    2. Anthony Avatar
      Anthony

      Besides the merger they announced?

      1. Woody Avatar
        Woody

        Yes besides the merger.

  4. See_Bee Avatar
    See_Bee

    ATL makes a lot of sense for Frontier. DL has successfully marginalized Southwest and Spirit continues to shrink in the market. There’s a capacity vacuum for LCC/ULCC in ATL. DL may not mind F9 since they chase the cheapest traffic as long as the other 2 stay away and don’t go too crazy growing… kind of like the symbiotic relationship with Sun Country in MSP

    1. jd Avatar
      jd

      The idea that Delta lets Sun Country skim from them at MSP has been a recurring talking point on the Air Show; it surprised me that Brett and Brian didn’t mention it when discussing Frontier’s growth at ATL. I could see Frontier eyeing Sun Country’s success, with the idea of building a similar relationship at a different Delta hub.

  5. Kilroy Avatar
    Kilroy

    > I don’t generally trust Frontier’s schedules until the plane takes off.

    This is a such a classic line, speaking both to schedule changes and on-time performance.

    The ULCCs have their place and work for many people. For me personally, though… I’ve flown most of the ULCCs (including Frontier and Spirit), and consider myself fairly price sensitive, but that it’s that lack of trust in schedules and on-time performance / cancellations that causes my first thought to be, “How much more will it cost me to fly another airline?” when I see a fare on a ULCC at the top of the flight results.

  6. Brad Avatar
    Brad

    Scott Kirby predicted the JFK-LAX failure a year ago and called that flight “absurd” for F9 due to the costs to operate at both of those airfields. Very interesting review of the ULCC “Kirby math” from Brian Sumer’s Airline Observer 23-Jan-25:

    https://www.theairlineobserver.com/p/scott-kirby-seems-to-enjoy-being

    I could see F9 making some flights work in ATL, DL charges their “premium” fares and so there is some room for a ULCC to price substantially below DL in the market and get some traction with the price sensitive, schedule insensitive traveler. Part of the problem for WN in ATL is that they have not been “low cost” for a few years and often price flights higher than the legacy 3. Given the schedule options and service levels of those two, all other things being even (especially cost) are you picking DL or WN?

    I fly from DEN and F9 is never a consideration. I’m not surprised that they are level or declining at DEN. UA and WN are duking it out, and with frequencies of those two to fall back on for IRROPS in many markets, 1-2X day (max) provides much less choice to start with and far fewer fallback options when needed. With two competent majors flying, choosing F9 seems to be a bit of a gamble on “trusting F9s schedule until the plane takes off” – which is an absolutely classic line!

  7. SubwayNut Avatar

    There’s something I find particularly sad about LGA to DEN being discontinued. It was Frontier Airlines only destination from LGA in the late 2000s before the Republic Airlines mess that led to their merger with Midwest Airlines. For a long time I used to take that flight to and from College. At one point they even flew some frequencies as a red-eye.

    Purchasing Frontiers “Classic” bundled fares at the time (2007 to 2011) basically meant you could get two checked bags for the cost of one checked bag on a legacy by buying up when you booked your flight. This was before Southwest really entered the LGA market otherwise I might have flown them. I used that option a lot to get home to and from breaks, it was always fun when the flight attendant would come over to activate my DirecTV with her crew card because the bundle included free DirecTV too.

    Wow has Frontier changed!

  8. southbay flier Avatar
    southbay flier

    From what I can tell, visitation to Las Vegas has been dropping. It seems like an odd strategy to go there.

  9. Tim Dunn Avatar
    Tim Dunn

    Frontier, like Spirit, is trying desperately to find a strategy that works even as the legacies and LCCs prove they can very effectively compete with ultra low fare carriers.

    trying to compete in legacy carrier hubs doesn’t work; ATL is such a big market and F9 still will offer less incremental capacity above what WN cut.

    NK is cutting aircraft including via auction so there will be much less ultra low cost capacity even if there will be attempts to use it more effectively.

    NK’s weakness just means that more focus by the big 4 will be focused on F9

  10. Matt D Avatar
    Matt D

    Why has no one mentioned the elephant in the room? Maybe the economy as a whole isn’t quite as rosy as we are being told it is. Discretionary spending such as travel is usually the first thing chopped from peoples budgets when times are tight and/or uncertain.

    Someone mentioned that the legacies have gotten adept at competing with the cats and dogs (to borrow some Brett nomenclature). I believe this to be true, but when you start looking at the bigger picture, it still means fewer people are traveling. Spirit has shrunk down to almost nothing. Frontier is apparently dumping 20 or so planes.

    Everyone else also can’t seem to make up their mind on what they want to be. About the only focus I see is United determined to pick a fight with AA at ORD. Everything else seems to be an amorphous mess.

    So while some are dumping planes, are the others adding? A number I would like to see-which would tell me I’m right or wrong-would be to see a cumulative total of the number of pax for each of the last six or so quarters.

    Are more or less the same number of people flying or is it down? Has UA/AA/DL/WN seen a corresponding rise to offset the losses of Spirit and Frontier?

  11. DesertGhost Avatar
    DesertGhost

    I’m guessing, and only guessing, that Frontier is trying to remove the “U” from ULCC.

Leave a Reply to SubwayNut Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Cranky Flier