Southwest’s Big Schedule Restructure Caters to Connections


Southwest extended its schedule from early March to early April last week. Sure it included a new city — Knoxville — but the real news was buried in the weeds. Even though capacity is basically flat in March vs last year, the underlying schedule has changed somewhat dramatically. There are now four connecting hubs for the airline in the middle of the country, and they all work together.

Of course, Southwest has plenty of other places that can and will connect traffic, but the four hubs that get restructured in March are Chicago/Midway, Denver, Nashville, and St Louis. These hubs now each have four banks during the day, two in the morning and two in the evening. Here’s how it looks with the times shown being the local times in and out of the hub:

Three of these hubs operate the same way. They have their first bank arriving from the east in the morning and then heading west from there. Then right after there’s an arrival bank from the west which connects to eastbound flights. Then there’s another bank arriving from the west in the early evening which connects east. Finally, there’s a late bank arriving from the east that goes west.

This makes sense, because it allows the early morning bank to take advantage of the east coast time zone while the late bank takes advantage of the west coast time zone. Midway, however, is a little different. It’s actually the same in the evening, but the morning banks are flipped.

The first bank of arrivals comes in from the west on the redeyes from the coast before 6am. Then between 6:30am and 7am there are a bunch of early arrivals from nearby cities. Those all funnel into an east coast departing bank that goes between 7:30am and 8:05am. Here’s a map with redeye arrivals in red, short-haul arrivals in gray, and departures in blue.

This is pretty different from what Southwest used to do. It previously had a much flatter structure throughout the day, though it did have some banking. Let me show you what I mean using Midway as an example. Here’s what it looked like this past March (on a Monday):

Chicago/Midway March 2025 Monday Flights By Hour

Data via Cirium

You can see there are some two big banks with a third later in the day that’s less balanced, all highlighted in blue. In the middle the flights are spread out fairly evenly. Now look at the plan for next March.

Chicago/Midway March 2026 Monday Flights By Hour

Data via Cirium

You can see four clear banks highlighted in red. Sure, there are still flights at all hours, but the connecting banks have been peaked. Not only have they been peaked, the cities involved have been fine-tuned. For example, take a look at the morning bank in Denver. Here’s what it looked like this past March.

March 2025 Denver Morning Bank

Maps generated by the Great Circle Mapper – copyright © Karl L. Swartz.

You can see that this bank flows in all directions. But next March? Not so much.

March 2026 Denver Morning Bank

Maps generated by the Great Circle Mapper – copyright © Karl L. Swartz.

This is now a truly directional bank that brings people in from the east and then heads to the west.

These four hubs will of course continue to serve local markets as always, but having the four of them work together means they can be more efficient and do a better job of pushing traffic over the various hubs at different times of day.

What does this mean in practice? I went ahead and looked at Sacramento in more detail. On a random Monday in March 2025 and the same in March 2026, Southwest has 14 daily flights to these four hubs. Nashville converts from an evening arrival to a redeye, St Louis sees no change as an evening arrival, Midway gets a second flight that is a redeye, and Denver drops from 11 to 10 daily.

Looking at connections within two hours beyond the four hubs (without serious backtracking), the number of individual flight options rises more than 18 percent vs the prior year. As in any schedule, there are a handful (3 cities) that no longer have connectivity and 4 that gain it, but of the remaining 53 markets, 24 see increases and 20 see no change. In other words, only 9 see a decrease — all lose just one flight option — and 2 of those have their own nonstops anyway (Austin and Baltimore).

Here’s a look at the map:

March 17, 2026 vs March 17, 2025 Sacramento Connections via the Four Hubs

Maps generated by the Great Circle Mapper – copyright © Karl L. Swartz.
Sacramento + the four hubs in black, flat in gray, up or new in green, down or gone in red

With better connectivity that uses the four hubs to create opportunity throughout the day and the introduction of redeyes, Southwest has turned into the thing it always preteneded it didn’t want to be… an airline well-equipped for connections.

Does that save the airline? Well, it probably doesn’t hurt, especially when you have to fill 175 seats on most flights as deliveries of smaller planes continue to be held up. It’s a positive development for people in those mid-size cities that Southwest really needs to win.

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Brett Avatar

21 responses to “Southwest’s Big Schedule Restructure Caters to Connections”

  1. Brian W Avatar
    Brian W

    I give SW management credit for leveraging its strength as the largest domestic airline and helping it better connect midsize cities with 1 stop service. Historically, I have found WN not price competitive on long flights. Maybe their pricing model will change too. As a person who flies out of ISP, I hope they add back service to MDW and BNA.

  2. Jon L Avatar
    Jon L

    I think about Southwest as a point-to-point airline rather than a hub-and-spoke, but this article suggests that view is outdated.
    Do you happen to have any statistics about how the percentage of Southwest traffic has shifted over time between connecting and direct? Or is this perhaps a new initiative to enhance ancillary revenue when combined with the new fees for seats and baggage?

    1. Dominic Coletti Avatar
      Dominic Coletti

      I think hub and spoke isn’t quite what this is. For instance, Delta sets up ATL so that you can come in from MGM and leave to LAX or ILM. Southwest still isn’t doing that. It’s coordinating cross-country connections (basically recreating its older one-/two-stop flights) but still offering point-to-point service otherwise.

      1. Dan Goldzband Avatar
        Dan Goldzband

        Yes, I agree, it is not a full hub-and-spoke system, but a big step in that direction. I posted elsewhere asking Brent to compare it to the remaining non-stop flights because I think this is part of a big hybrid model. But also, as I said elsewhere, once any company is large enough it needs to segment its product offerings to maximize revenue among customers with different tastes. Some passengers will pay a premium for a non-stop, others are willing to accept a less conveninent change for a lower price. But then how do you provide this efficiently? Looks like SW has taken a big step in that direction.

  3. Tim Dunn Avatar
    Tim Dunn

    They did a great job of restructuring their nationwide schedule into a cohesive network instead of a bunch of focus cities. They also are regionalizing their network so are reducing flights from secondary cities that overfly multiple hubs. Also, good to see how quickly redeyes are doing and their willingness to keep adding them.

    The outcome should be stronger competitiveness throughout the US and lower labor costs as they avoid peaks and valleys in their schedule.

    for all the flack that WN gets for its product changes, they are moving very decisively to reshape themselves.

  4. MarylandDavid Avatar
    MarylandDavid

    Along with this new development, I think they will continue to add more perks that make them look like a hub airline (lounges?) and additional alliances.

  5. See_Bee Avatar
    See_Bee

    Is utilization the trade-off here (ignoring the new red eyes)? Feels like they might have previously designed the schedule to squeeze in whatever flight could fill the open a/c time independent of directionality/connectivity

  6. SEAN Avatar
    SEAN

    How does this change effect LAS, PHX, MCI, DAL, HOU & BWI if at all?

    1. MarylandDavid Avatar
      MarylandDavid

      With regard to BWI, last I looked it was a top 4 WN airport in terms of flight activity. In the past year, WN has added a number of transcons to BWI (Long Beach, Ontario, San Jose, Seattle, Portland). And whenever a new airport is announced (Knoxville, St Thomas), there’s a good chance BWI is in the mix. They have a maintenance facility at the airport, and have connecting short routes (Richmond, Norfolk). BWI will remain WN’s primary east coast hub airport for the foreseeable future.

  7. JT8D Avatar
    JT8D

    Seems consistent with their move to becoming a more legacy-like airline.

    I think a good question is whether that will work for them in the long run without the other accoutrements of a legacy carrier – e.g. membership in a global alliance, international flights, multiple gauges of aircraft, regional affiliates, etc.

  8. Matt Avatar
    Matt

    You’re known for these sort of deep dive posts into schedule and I love them. Keep it up!

    1. SEAN Avatar
      SEAN

      agreed!

      It really shows the structure of an airlines network.

      1. Dan Goldzband Avatar
        Dan Goldzband

        Also agreed, a terrific presentation.

  9. Paper Boarding Pass Avatar
    Paper Boarding Pass

    Any word on ATL. In the past, it became the de facto north/south hub for WN.
    It was ironic watching the WN PAX scurrying around in the backyard of the King of the Hub & Spoke; yet, WN claiming it was strictly point to point.

    1. See_Bee Avatar
      See_Bee

      I would guess it remains more point-to-point/outstation focused. I think BNA has taken on more of that responsibility as ATL has been deprioritized:

      “Southwest will reduce its Atlanta presence to 11 gates next year from 18, according to a separate memo from the pilots’ union. It will service 21 cities from Atlanta starting next April, down from 37 in March, the carrier said.”

      https://www.cnbc.com/2024/09/25/southwest-airlines-cut-service-staffing-atlanta.html

  10. Anon Avatar
    Anon

    There is much to be said for flying non-stop to your destination, instead of going via somewhere else, and there’s a fare premium that many passengers will pay for this. Switching heavily to a stereotypical “change in Atlanta” business model may not be ideal, when every large competitor airline does this – it lowers the fare that can be charged, and increases the time a journey takes – i.e. lose-lose on price and schedule compared to Southwest’s current business model. Their current network would have to be extraordinarily problematic if switching from a point-to-point to a “change in Atlantia” type model really is going to improve profits.

    1. Dan Goldzband Avatar
      Dan Goldzband

      You are correct that many customers will pay a premium for a non-stop flight, but I suspect that this move will enable SW to cater more effectively (i.e., more profitably) to both that segment and a more cost-concious segment that is willing to accept a change of planes. When you reach a certain size (doesn’t matter what industry) you have to segement your product line(s) in order to maximize revenue. And yet you have to operate efficiently at the same time. It is always a challenge. This is an interesting approach. Brent, could you also present the remaining point-to-point portion of SW’s network? I wonder what is the new balance?

  11. Jacob Avatar
    Jacob

    Something maybe worth mentioning is that STL took a bit of a beating with this schedule. DSM, ICT, OKC, TUL, and LIT were all cut and moved to other focus cities (BNA, DAL, or MDW). BUR was also demoted to a seasonal route. That represents about a 10% cut on the overall schedule. I wonder if we’re seeing the beginning of STL being demoted to more of a traditional “focus city” that serves O&D passengers more than connecting passengers. I’d think the end result would look something like Southwest’s current operation at MCI.

    1. Dan Goldzband Avatar
      Dan Goldzband

      Jacob, you raise an interesting point. Seems STL is cursed with loosing hubs. And such a great location!

  12. Daniel Paulling Avatar
    Daniel Paulling

    AirTran served Knoxville 2010-11 after Southwest bought AirTran.

  13. Thomas N Schellingerhout Avatar
    Thomas N Schellingerhout

    STL moved their connectivity from western Midwest cities to the West Coast cities – actually a very much stronger connectivity point. For instance CLE to ICT is now CLT to SMF thru STL, BOS to DSM is now BOS to SAT thru STL, CMH to TUL is now CMH to SAN Thru STL. If you look at the WN STL structure now – it is entirely hub based, more so than it was even under TWA.

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