Cranky on the Web: Eastern’s Comeback

Eastern Air Lines Stages a ComebackConde Nast Traveler
I’m not sure why Conde Nast decided to run an article about Eastern’s comeback now since there hasn’t been any news lately. But I still think it’s a bad idea.

(Visited 1,872 times, 1 visits today)

Get Posts via Email When They Go Live or in a Weekly Digest

9
Leave a Reply

avatar
7 Comment threads
2 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
8 Comment authors
EricBrian Sumersmatt weberCFMatthew McDermott Recent comment authors
newest oldest most voted
billyshearer
Member
billyshearer

But they’ve never gone away! ;-)

http://www.easternairways.com

Billy

davidp627
Member
davidp627

The competition will be brutal and what do they offer that already isn’t being offered ? Doomed to fail.

David SF eastbay
Member
David SF eastbay

How are they doing in the charter market? Four airplanes right now isn’t going to do much as a scheduled airline, and if they use Miami as a base, there is nothing they can do that AA couldn’t over power them with.

Matthew McDermott
Guest

Nostalgia aside, I agree that reviving Eastern isn’t particularly compelling from a pure business perspective. I did however, enjoy the short video at the bottom of that article at the Conde Nast site about the guy that collects BOAC memorabilia and has two Speedbird logo tattoos.

Brian Sumers
Guest
Brian Sumers

You and me both, Matthew. That guy is great!

matt weber
Member
matt weber

The big problem is re-using Airline names is much of the intellectual property associated with the old airline (Logos, saying [The Wings of Man] has often been abandoned, which means they no longer have any limitations on use and are in the public domain. Virtually all of the former Eastern Airlines marks were abandoned more than a decade ago and are listed by the US Patent and Trademark office as ‘Dead’ / ‘Abandoned’. The very nature of the trademark is such that once it enters the Public Domain the use is pretty much unrestricted. So while a new entrant can… Read more »

Eric A.
Member
Eric A.

I want to see them succeed, not just for nostalgia but to bring competition into the market. However the only way this will work is to create a brand that differentiates iitself. So far I don’t see anything.

Eric A.
Member
Eric A.

AA has a global network and captive FF base. B6 has a tech savvy above average pax experience. NK has the ‘you get a seat from A to B, take it or leave it’ angle. What do you all think is viable for the new Eastern brand?