On March 14th of next year, Scandinavian Airlines (SAS) will begin flying to LAX for the first time in 20 years. While a new international route is generally not a huge deal at LAX, there is something special about an SAS return. There are few airlines that have such a unique connection to Los Angeles as does SAS.
SAS first started flying back in 1946 as a clunky partnership between one airline from Denmark, one from Norway, and one from Sweden. The goal was to coordinate international traffic. This went on for a few years before the airlines merged in 1951, including another Swedish carrier in the mix. The end result was an airline owned roughly half by the Swedes, a quarter by the Danish, and a quarter by the Norwegians. Each stake within each country was owned half by the government and half by the public. Was this an insanely complex ownership structure? Sure was, and it still is. That’s one of the reasons SAS has struggled over the last few years.
Back in the day, however, SAS was quite the pioneer. Less than a decade after launch, regular scheduled Los Angeles service began from Copenhagen on November 16, 1954 using a DC-6B. This marked the first regular commercial use of the polar route. The leg between LA and Winnipeg was no big deal, but just imagine flying the leg over to Søndre Strømfjord in Greenland. This really was an impressive feat. SAS had to make sure that its aircraft could operate in such frigid temperatures. It also had to develop a compass that would work at such a high latitude. Further, it needed to have maps created for navigation all the way up there. In a literal sense, this was uncharted territory.
In fact, this was considered so momentous that a large rock was decorated to celebrate the event. That rock sat outside the Bradley Terminal on the arrivals level for many years until it was relocated to the Flight Path Museum on the south side of the airport. It still sits there today. This photo is courtesy of the Flight Path.
The polar route to Copenhagen paid off handsomely as the rich and famous used SAS to get to Europe faster. Eventually, Los Angeles started receiving SAS jets instead. It was 1969 when the connection between Los Angeles and SAS took a dark turn. A DC-8 operating as SAS flight 933 crashed in the middle of the Santa Monica Bay on final approach into LAX.
On January 13 of that year, the DC-8 named Sverre Viking left Copenhagen bound for Seattle as SAS flight 933. After an uneventful stop, it continued on to Los Angeles with 9 crew and 36 passengers (quite the light load). It was a rainy evening in LA (rumor has it that used to happen with some regularity), and airplanes were landing to the east. When the gear was dropped, one of the lights failed to turn green confirming that it was locked and ready. The result was that the pilots took their eyes off flying the airplane. Six miles west of LAX, the DC-8 hit the water while they were fixated on the landing gear light. Fifteen lives were lost.
This didn’t prevent SAS from flying to Los Angeles. The airline continued on, using larger airplanes as the years went on. Eventually, a DC-10 was used on the route. One of these DC-10s provided me with my first-ever Intercontinental flight. The year was 1985.
In later years, SAS replaced the DC-10 with a 767-300, but the route struggled with profitability. The airline pulled out entirely in 1994, and one of the more storied carriers at LAX had disappeared.
Now, 22 years later, SAS will begin flying to LAX again. This time, it will use A330s to fly to Stockholm, not Copenhagen. The landscape is very different today than it was 20 years ago, with one airline already flying the route. Low cost carrier Norwegian flies three times a week between LA and both Stockholm and Copenhagen during the summer. Presumably SAS is going to try to generate demand via its Star Alliance partner United’s large (albeit shrinking) presence in the region.
It will be nice to see SAS flying overhead again, though no longer with those awesomely distinctive stripes on the belly. Welcome back, SAS. Let’s hope you can find a way to stick around.
Must be return week, read JL is returning to Dallas. The big three U.S. carriers must be talking their partners into serving more U.S. cities they can feed to so they don’t have to expand or at least to try and grab those connections to India away for the ME3 carriers.
I thought that the commemorative rock was originally located at the entrance to the Theme Building, not the Bradley Terminal. Maybe it was moved sometime after 1984.
I strongly disagree with your description of the SAS 1980s-era paint scheme as “awesomely distinctive stripes on the belly.” In reality, they looked like a friggin’ barcarole; the joke at the time was that airport authorities could build a scanner into runways and scan aircraft to bill landing fees.
The real distinctive SAS paint scheme was this one http://www.airliners.net/photo/Scandinavian-Airlines–/McDonnell-Douglas-DC-8-62/2650585/L/ . Nothing says “Scandinavia” like a Viking longboat.
It’s interesting that they’re going head-to-head with Norwegian. What’s the frequency supposed to be like?
Axel – Press release says daily during summer and 5-6 weekly during winter.
I’ll be interested to see if they can scrounge up enough Star connections to make it viable. It’ll also be interesting to see how they compete with DU fares-wise.
I’m a bit surprised that SAS doesn’t serve MSP considering the extensive Nordic population in the twin cities & beyond. Good to see the return to LAX though.
Northwest tried MSP-OSL a couple of times, once with a Braathens code-share and it never lasted too long. Ethnic ties don’t always translate to healthy traffic. Icelandair currently flies MSP-KEF with connections throughout Scandinavia (and much of Europe). This is probably enough…unless SAS joins SkyTeam (Ha!).
Now if only SAS would restore service to/from Seattle, balance would be restored to the Force.
When did SAS discontinue Seattle flights?
I wonder if it was before SAS started SFO-CPH which was a better feed from up and down the west coast from UA.
SAS discontinued SEA in 2009. After LAX was discontinued, and before SFO-CPH began.
For long period SAS used 747s to LAX including the Combi. Remember a couple trips on the Combi with lots of horses onboard.
I believe SAS operated 747’s into LAX in the early 1980’s. I can remember a trip on BA where we basically flew in formation with a SAS 747 for almost 5 hours on the way to LAX. We managed to pass him when he began his descent, and he was right behind us on landing. We were able to beat the SAS passengers into Customs at LAX, which probably saved considerable time for the BA passengers.
Flew into Søndre Strømfjord once on a Pan Am military Charter. We were diverted en route because of weather at Thule. Had to be one of the scariest approaches I have ever seen. Up a long fjord with very steep mountains towering over us on both sides. SAS crews have to be praised for doing this on a regular basis.
Ah Yes, SAS! I most certainly wish them well on this new route, but in today’s market, L.A. to anywhere in Europe, does not require the interim stop necessary through the 70s. A Northern hub in one of their semi-major cities, perhaps like Dubai is for other routes, is simply not necessary. If there are enough fanny cheeks to fill an A330 to a profitable level, more power to them, yet I question the volume. Let’s think of it as an experimental route, a perfectly legitimate approach.
IIRC, in SAS’s heyday, they were known for fairly good on-board service and extremely high fares. Markets have changed in 22 years and perhaps those changes will moderate both SAS’s service and their fares enough to make them a player… As much as I do wish them well, I don’t see A330-like loads between LAX and Stockholm. If this new route was turning in Minneapolis, perhaps, but not LAX. If is is going to work for SAS, their cabin crews will require some major attitude adjustment. Just saying… Their marketing folks may have missed a few important points about pax outbound from LAX. They sure did the last time. Still, I wish them well.
thanks for the history lesson, that was VERY interesting!