Southwest and Frontier Tip Theirs Hats to the World Series Teams

Advertising, Frontier, Southwest

The World Series is over, and now we have four long months of cold and darkness before the glory of spring training begins once again. My Diamondbacks fell a little short of the series this year, but they certainly exceeded just about anyone’s expectations. Nice job, guys. I can’t wait to see you again next Spring.

07_11_02 f9wnbaseballBut the World Series is not just a time for celebration in Boston and sadness in Denver. It’s also a time for business to exploit your love of the game. Airlines are, of course, no exception.

I must admit, though, that I like what Frontier decided to do here. As you probably know, Frontier is based in Denver and almost all of its non-Mexico flying goes through the city. If you watched the Series, you probably also saw the big billboard at the stadium that they get as part of their package as official airline of the Rockies. So obviously, they wouldn’t be happy with the outcome of the Series. To make that quite clear, they took out print ads saying . . .

“Now you know why we don’t fly to Boston. Thanks for the best season ever.”

Ok, so that’s clearly not why they don’t fly to Boston, they actually pulled out a couple years back, but I like this kind of advertising for the hometown. There’s something to be said about trying to truly be a part of the hometown like that. It may not result in people immediately shunning United to fly Frontier, but it still sets the right tone and puts a smile on a lot of sad Rockies’ fans.

Meanwhile, over in Boston, Southwest decided to support the Red Sox Nation with a bonus. Now, I guess I should say “over in New England” since Southwest doesn’t actually fly TO Boston, but they have Manchester on the north side and Providence on the south.

I’m not sure how many people got this, but a reader in Massachusetts forwarded along an email with a play on Take Me Out to the Ballgame’s “1-2-3 strikes you’re out.”

Congrats to the 2007 World Champs! We’re stepping up to the plate in honor of this great achievement in baseball history by pitching 3 Rapid Rewards bonus credits your way! Victory—how sweet it is!

That’s a pretty good deal, especially since you don’t have to do anything for it! I wonder if they only sent it to those in Massachusetts or if they sent it out to the broader New England audience.

I’m guessing other airlines have gotten in on the act as well, but I wouldn’t receive any of the offers living here in LA. (Though that may change in the next couple years with Joe Torre coming to town.)

Has anyone else received anything?

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3 comments on “Southwest and Frontier Tip Theirs Hats to the World Series Teams

  1. Yes, it’s true. I put up a new logo last week. Actually, it’s the first logo I’ve had since before I just had text there.

  2. I live in Miami and frequently fly FLL – MHT on Southwest to visit family in New Hampshire (where I’m from). My Rapid Rewards account still has my NH address (as I’ve never updated it) and I received the 3 credit bonus.

    Coincidentally, this was the exact amount I needed to earn my next free flight and I had even been planning to use American Express Membership Rewards points to get it!

    There’s a reward for being lazy! Thanks Southwest.

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