Alaska Says Aloha to Hawaiian

Alaska Airlines, Hawaiian

Remember that Aloha means hello AND goodbye. Alaska has decided to sever its Mileage Plan (frequent flier program) partnership with Hawaiian on April 30 of this year. I know, big yawn, right?

07_03_07 as737Maybe not. Alaska has flirted with flying to Hawai’i for a long time now, and this could be a signal that they’re getting serious. I’m guessing that if Hawaiian knew Alaska was about to start competing with them directly, they wouldn’t be too thrilled about continuing the relationship.

So, it wouldn’t surprise me to see some 737s making their way to Hawai’i from the Pacific Northwest in the near future.

(Photo credit: Christopher Craig)

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