Southwest had what it called an “especially amazing” announcement this week. The big news? The airline is introducing a new seat on its aircraft. Now the question is… is this going to be good? I have no idea.
All we know is that Southwest has decided its uncomfortable Evolve seats aren’t good enough (something the rest of us decided about 5 minutes after first sitting in them), so it’s going to roll out a new seat which was developed by B/E Aerospace. The new seat looks like this:
Looks like a seat, right? In fact, it’s a slimline seat a lot like many others out there. B/E does make a good slimline seat, but this is a new seat and of course Southwest will customize it. That’s why I can’t tell you if this is good or bad. It may look fine, but the single most important thing about an economy seat is whether or not it’s comfortable. And that I won’t know until it’s actually on an airplane… more than a year from now.
There are a few things that we can take away from the announcement, some good and some bad.
The Good
- File this under good-ish. Southwest claims these are the widest economy seats on a 737. Uh, great, but most people don’t know or care what kind of airplane they’re on and A320s can (and do) easily accommodate wider seats. But still, these are .6 inches wider than most other 737 seats so I guess that’s a plus. But guess where that extra width comes from? At least some of it comes from the narrowing of the armrests. I think seat width is probably more important than armrest width, in general, but again we’ll have to see how this feels. A tiny, flimsy armrest might be really annoying.
- Seat pitch will be 32 inches, which is better than most airlines (save JetBlue, which is at 33 inches) are offering with slimline seats.
- The seatback pocket is moving from being at your knees to the top of the seat. With 32 inches of pitch, that means there will be good legroom and you won’t feel claustrophobic at your head.
- The seat will have adjustable headrests. I’ve never actually found a helpful or comfortable adjustable headrest in coach, but maybe this will be the one. Or maybe not, but it’s not a bad thing to have.
- The biggest win here? It is NOT that horrid Evolve seat. But that leads us into the bad list.
The Bad
- This may not be the Evolve seat, but it’s only going on newly-delivered aircraft. Those hundreds of 737s that already have the torture chamber on them today? They aren’t getting new seats.
- No power ports will be in these seats. Seriously? I mean, not even a USB port. That’s a big mistake.
- These won’t be installed on the first airplane until over a year from now.
Looking at all these pros and cons is great, but is it comfortable? That’s really what matters when it comes to an economy seat, and we just don’t know. We’ll have to revisit this next year sometime.
[Seat photo via Southwest Airlines]
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30 Comments on "I Don’t Know if Southwest’s New Seat is a Good Thing Or Not"
thanks for bringing the topic.
They look like space seats to me. I noticed that the seatback pocket, in addition to being at the top as you point out, appears to leave less space for head cushion.
I think i could have save them the consultant’s fees and suggested a bench, and i would even add power ports :-).
The comment section on the post about the new seats on swalife (Southwest’s intranet) has been extremely active and the lack of USB power is the overwhelming topic of discussion among employees posting. Someone did respond saying things have not been finalized though and that issue is still being looked at. Hopefully this will be corrected. On the other hand, firsthand accounts from people at HDQ who have had a chance to sit in the demonstrator seats on display there have been overwhelmingly positive.
yes, but have they sat in them for 4 hours in a pressurized tube?
The lack of at least USB power is not a small deal for me.
Since no airline does anything for coach passengers unless it saves them money, can we assume this is either because it will save WN money or since only new planes will get those seats and WN is now venturing more into international markets, those new planes and seats will go into international service where more comfortable seats could make a difference on which airline people fly?
I think you’ll find that Southwest cares a bit more about coach passengers than the other guys.
Anybody have any idea how much including USB power with new seats would cost the airline?
Power is quickly becoming an expectation, even for short flights. Not including power is very short sighted of Southwest.
From this post, it seems as though WN is still focused on monetizing their in-flight entertainment over offering power ports/outlets. I get the economics, but doesn’t this seem a bit counterproductive?
Southwest’s IFE requires passengers to bring their own device to watch the wifi offerings. Without power, many people won’t purchase the IFE if they know their device won’t last the entire flight.
While power on the airplane is nice, newer devices should be able to last all day without the need for a recharge. Perhaps the power on plane issue will become less relevant in the near future.
“…these are 6 inches wider…”
I believe they’re .6 inches wider, not 6. The figure I saw yesterday was 0.7 inches.
Yes, I saw the 0.7″ increase in width, too.
If the seats really are 6 or 7 inches wider…wow, this is big news!
Whoops. I put the decimal point in there. It is apparently .7 inches wider than Southwest’s seats, but I believe it’s .6 inches wider than what most airlines have today.
To me, the main issue is “to recline or not to recline”. Please, non-recline: one less inter-personal hassle. The article is incomplete in this regard.
This seems like a stupid marketing ploy by Southwest. When I heard they were making the seats winder, I wondered: HOW? I thought maybe they had worked with Boeing to make the sidewalls narrower or something, but IMHO this isn’t a wider seat. I define that as the measurement from the a point of the armrest to the same point of the next armrest.
IMHO its the same width and Southwest is engaged in false advertising. It may “feel wider” but it isn’t “wider”.
Nave – People have been saying battery life won’t be an issue for years and years. Batteries have gotten much better, but devices now require a lot more power. But the biggest issue is that people can’t always show up with a full battery for their flight. Maybe you just worked a full day and rushed to the airport. I think power will always be an issue.
Predicting the future of technology is hard… but looks like Southwest may be siding with my hypothesis (or maybe just cheaping out, who knows). We’ll see who’s right in 5-10 years!
Nave – Ha, yeah. I’m putting my money on Southwest just cheaping out.
Increase in seat width by decreasing arm rest width does nothing for the fact that if 3 large to medium men sit on a 3 seat bench, their shoulder widths far exceed seat width.
These seats will be around for a decade or two. And NO POWER? YGBKM. Look ahead, please sir.
You’ll be sorry when EVERY other airline seat has power – and SWA is 10 years more before they provide it…..REALLY? INNOVATIVE? CUSTOMER FRIENDLY? No…doesn’t sound like it….
If the seats are comfortable then that is a plus but me being a frequent flier I know how important it is to have a power port nearby so I can tell you that will be their biggest mistake!